- App-Conomy Still Booming On Paid Content Surge
Mobile Insider, Steve Smith - Tuesday, March 31, 2015
The app economy is still booming, driven by growth on China a ...
- Big Data Analytics And Fitbit May Find Their Way Into Courtrooms
Data and Targeting Insider, Steve Smith - Monday, March 30, 2015
You are the cookie now, and this has big implications we a ...
- Up Periscope, Down Vessel: Mobile Video Growing Pains
MoBlog, Steve Smith - Monday, March 30, 2015
It is an invigorating time in mobile video, as innovators test n ...
- For Programmatic TV Buying, Small Can Be An Advantage
Data and Targeting Insider, Steve Smith - Friday, March 27, 2015
For a small agency working with a small budget, programmatic TV placemen ...
- 'Bombing' The Media
MoBlog, Steve Smith - Monday, March 23, 2015
Media consumers have always mashed up and played with their content. B ...
- CMOs Must Get Mobile Out Of Its 'Channel' Ghetto
MoBlog, Steve Smith - Thursday, March 19, 2015
Mobile's potential has been constrained by its superficial likeness to the We ...
- SXSW: Notes From An Old Fart
Mobile Insider, Steve Smith - Tuesday, March 17, 2015
The mosh pit that is SXSW renders few substantial themes. The sh ...
- Yep, Mobile Ads Suck!: Coke, Kraft, Papa John's Know Why
MoBlog, Steve Smith - Sunday, March 15, 2015
Let us count the ways. Marketers at OMMA@SXSW not only told ...
- 2 Days, 21 Marketers: Nope, You Didn't Miss OMMA@SXSW After All
Show Daily, Steve Smith - Sunday, March 15, 2015
Couldn't make it to SXSW for our galaxy of 21 brand markete ...
- Esurance Wants To Stay Master Of Its Own Data Domain
Data and Targeting Insider, Steve Smith - Sunday, March 15, 2015
The digital native brand built its own DMP, runs its own programmat ...
- SXSW: esurance To Ad-Tech And Trading Desks: Stop Pretending To Be Transparent
Show Daily, Steve Smith - Sunday, March 15, 2015
The programmatic ecosystem should be on notice: as brands get savvier abo ...
- SXSW: Pinterest: We're Not 'Social Media'...And We Don't Pay For Advertising
Show Daily, Steve Smith - Sunday, March 15, 2015
This is all about ME, not about YOU, says Pinterest's head ...
- SXSW: A Soccer Ball With A History
Show Daily, Steve Smith - Saturday, March 14, 2015
NFC tagging in the Internet of Things will give objects complex historie ...
- SXSW: A Laugh, A Cry, A Wow: What Is Creative Now?
Show Daily, Steve Smith - Saturday, March 14, 2015
Yes, even data can be creative. If the right piece of da ...
- YouTube Divas?
Show Daily, Steve Smith - Saturday, March 14, 2015
They may be young, amateur and eager, but YouTube celebs can ...
- Mary Kay Is Crushing It On WeChat: Yes, Mary Kay
Show Daily, Steve Smith - Saturday, March 14, 2015
Chinese messaging app WeChat gives brands a staggering level of access ...
- SXSW: Heading Into The Bubble
Mobile Insider, Steve Smith - Tuesday, March 10, 2015
SXSW is all about the proverbial bleeding edge. But it is al ...
- Targeting Your Wrist? Not So Fast, Apple
Data and Targeting Insider, Steve Smith - Monday, March 9, 2015
Only a small percentage of consumers interested in the wearable computing mark ...
- Multicultural Users Still Driving The Smartphone Revolution
MoBlog, Steve Smith - Monday, March 9, 2015
Smartphone penetration is much, much higher among multicultural mobile customers than t ...
- Social Is Mobile, Mobile Is Social
Mobile Insider, Steve Smith - Thursday, March 5, 2015
Instagram is far and away the fastest-growing social media network. It ...
- PGA Tour App To Solve For Golf Snoozecasting
MoBlog, Steve Smith - Thursday, March 5, 2015
The new PGA Tour iPad app is a golf geek's dream. Imagi ...
- Late Morning To Early Afternoon Prime Time For Mobile Ad Effectiveness
Data and Targeting Insider, Steve Smith - Monday, March 2, 2015
Mobile usage is much more consistent throughout the day and evening th ...
- Debunking The Android Handicap
MoBlog, Steve Smith - Monday, March 2, 2015
When comparing similar Android and Apple handsets, iOS loses its purported advanta ...