- You Are The Context: Mobile Is A Behavior, Not A Channel
MoBlog, Steve Smith - Thursday, April 30, 2015
Follow the data and the behaviors they register, not just the medi ...
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
Data and Targeting Insider, Steve Smith - Monday, April 27, 2015
The newly released Apple Watch has prompted predictable but understandable worries abo ...
- Mobile Bookings Spike As On-Call Economy Becomes The Norm
MoBlog, Steve Smith - Monday, April 27, 2015
Mobile bookings at Hotels.com are up substantially in 2014, driven by same-d ...
- Mobile Ad Spend Is Going Local
MoBlog, Steve Smith - Thursday, April 23, 2015
Digital ad spend may be continuing its double-digit growth, but those revenu ...
- What The Hell Are You Watching Now?: The New "TV" Experience
Data and Targeting Insider, Steve Smith - Monday, April 20, 2015
For many of us, TV stopped being TV a long time ag ...
- How Is Mobile Still A Thing?: Mobile Insider Summit Preview
MoBlog, Steve Smith - Sunday, April 19, 2015
At this point the overwhelming majority of social media interactions and mo ...
- Apps That Still Delight And Surprise Us
MoBlog, Steve Smith - Thursday, April 16, 2015
Five years into the app revolution, there remain fresh and inspiring desi ...
- The App Attention Economy Is Booming: Retention Still The Challenge
Data and Targeting Insider, Steve Smith - Monday, April 13, 2015
Our engagement with phone and tablet apps is only increasing. When ...
- For Social TV, We're Still Fumbling With The Remote
MoBlog, Steve Smith - Monday, April 13, 2015
Even as Twitter get most of the media and marketing attention ...
- Rook, Raggy....Rizza!: Warner Bros. Builds The Mobile Scooby Snack
MoBlog, Steve Smith - Thursday, April 9, 2015
With "My Friend Scooby-Doo," Warner Bros. Entertainment Group is using apps f ...
- Tech, Age, Anxiety Impact Our Response To Personalized Advertising
Data and Targeting Insider, Steve Smith - Monday, April 6, 2015
An IPG Media Lab/Yahoo study tested scores of ad variations on thousan ...
- In Mobile Video, Screens Match Immediate Need
MoBlog, Steve Smith - Monday, April 6, 2015
Mobile video is exploding. But most users prefer most of their conte ...