- Oh, Please, King Data, Tell Me A Fragmented 'Story'
Mobile Insider, Steve Smith - Tuesday, June 30, 2015
Forget Cannes. You will think harder about digital "storytelling" in three hou ...
- Programmatic Mobile Targets Lawn Nerd Behaviors For Scotts
Data and Targeting Insider, Steve Smith - Monday, June 29, 2015
The lawn care brand Scotts used programmatic data to find not on ...
- Our Brains On Trivia Crack: We Still Don't Get Gaming
MoBlog, Steve Smith - Monday, June 29, 2015
Four decades into the interactive gaming era, and marketers still struggle ...
- Apple Watch Could Be Most Expensive Remote-Control Device Money Can Buy
Mobile Insider, Steve Smith - Thursday, June 25, 2015
As a news alert and interactive device, the Apple Watch remains unconvincin ...
- Mobile Wallets And The Great 'Someday' Brigade
MoBlog, Steve Smith - Thursday, June 25, 2015
We know a little bit more now about who uses mobile walle ...
- Flipboard Claims User Curation Drives Content Sharing
Data and Targeting Insider, Steve Smith - Monday, June 22, 2015
As new styles of news aggregation, curation and personalization emerge, publishers a ...
- USGA To Fans: You're Not The Media
MoBlog, Steve Smith - Monday, June 22, 2015
Cell phones were allowed onto golf's U.S. Open course this year, b ...
- Apple Watch Could Be Most Expensive Remote-Control Device Money Can Buy
MoBlog, Steve Smith - Thursday, June 18, 2015
As a news alert and interactive device, the Apple Watch remains unconvincin ...
- Wrong Moment, Wrong Place: Is Apple Watch A Driving Hazard?
Mobile Insider, Steve Smith - Tuesday, June 16, 2015
The newly released Apple Watch has prompted predictable but understandable worries abo ...
- The Search For Answers: Life After The Query Box
MoBlog, Steve Smith - Monday, June 15, 2015
Mobility is driving profound changes in how search marketing goes about i ...
- Why Am I Wearing This Apple Watch? Good Question
Mobile Insider, Steve Smith - Tuesday, June 9, 2015
The experience of wearing the Apple Watch for the past month ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
MoBlog, Steve Smith - Tuesday, June 9, 2015
An early example of branded live streaming from Bolthouse Farms tells ...
- Mobile Ad Impact Is Proximity- And Category-Sensitive
Data and Targeting Insider, Steve Smith - Wednesday, June 10, 2015
Proximity matters when it comes to mobile ad effectiveness, but not a ...
- Fitbit, Xiaomi Dominated Wearables On Eve Of Apple Watch
MoBlog, Steve Smith - Thursday, June 4, 2015
While wearables shipments tripled in the last year, it's likely that App ...
- Sign Me Up: Stoking The Subscription Economy
Data and Targeting Insider, Steve Smith - Tuesday, June 2, 2015
Consumers are looking for convenience and optimal selection, and so subscription servic ...
- Up Periscope, Down Vessel: Mobile Video Growing Pains
Mobile Insider, Steve Smith - Tuesday, June 2, 2015
It is an invigorating time in mobile video, as innovators test n ...
- Apple Acquires Metaio: Time For AR TO Get Real
MoBlog, Steve Smith - Monday, June 1, 2015
Apple's acquisition of Metaio, a pioneer in augmented reality, can only ...