- Location Tracking Is The New Attribution Engine
MoBlog, Steve Smith - Thursday, July 30, 2015
Mobile is like a portable people meter. When configured properly it c ...
- A Mass Medium Without Mass Media: Live TV Losing Default Status
Data and Targeting Insider, Steve Smith - Monday, July 27, 2015
Live TV is no longer the default experience for an emerging generati ...
- Verizon's 'No Cord Required' Mobile Video Service Launching Soon?
MoBlog, Steve Smith - Sunday, July 26, 2015
According to reports, an upcoming Verizon app-based OTT video service will levera ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
Mobile Insider, Steve Smith - Thursday, July 23, 2015
A pair of new branded apps from Disney remind us that ev ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Mobile Insider, Steve Smith - Tuesday, July 21, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- Will 'Direct Response' Ads Undermine 'My Response' To Instagram?
Data and Targeting Insider, Steve Smith - Monday, July 20, 2015
Instagram is about to open its platform to all advertisers, using self-ser ...
- I'm Not Even A 'Star Wars' Geek, And I Love Its App
MoBlog, Steve Smith - Monday, July 20, 2015
A pair of new branded apps from Disney remind us that ev ...
- Apple S-News-zzz?: Aggregated Media Is The New Bland
Mobile Insider, Steve Smith - Thursday, July 16, 2015
In its beta version, Apple's News aggregation app does what Apple ten ...
- A Modest Proposal: Truly 'Native' Mobile Advertising
MoBlog, Steve Smith - Thursday, July 16, 2015
Mobile ads should not just be smaller, location-aware, or "native" in t ...
- Gameloft Solves For Mobile Monetization By Going 100% Direct
Data and Targeting Insider, Steve Smith - Monday, July 13, 2015
Tired of ceding control and revenue share to ad nets and exchange ...
- Apple S-News-zzz?: Aggregated Media Is The New Bland
MoBlog, Steve Smith - Monday, July 13, 2015
In its beta version, Apple's News aggregation app does what Apple ten ...
- My iPhone Needs A Gun
Mobile Insider, Steve Smith - Thursday, July 9, 2015
This is the eighth summer of the iPhone era, and the eigh ...
- Emotion-Based Interfaces: Or, My Quantified Self Is Really Starting To Bug Me
Mobile Insider, Steve Smith - Tuesday, July 7, 2015
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor ...
- Internet of Things And The Next Wave Of Targeting Data
Data and Targeting Insider, Steve Smith - Tuesday, July 7, 2015
The Internet of Things will turn every item on every store she ...
- Gaming -- Or, Learning the Machine's Language
MoBlog, Steve Smith - Monday, July 6, 2015
Mobile gaming is one of the great unexplained phenomena of our tim ...
- Branded Adventure: Bolthouse Show Live Streams A Borscht Cocktail
Mobile Insider, Steve Smith - Thursday, July 2, 2015
An early example of branded live streaming from Bolthouse Farms tells ...
- Emotion-Based Interfaces: Or, My Quantified Self Is Really Starting To Bug Me
MoBlog, Steve Smith - Thursday, July 2, 2015
T-3's ingenious "hands-free Tinder" app will use Apple Watch's heart-rate monitor ...