- In Advanced TV, Viewer ID Must Remain Sacred
Marketing: Politics, Steve Smith - Friday, January 29, 2016
"We have to be very protective of our subscribers" said Fariba Zamaniya ...
- Political Exceptional-ism: What Are Buy-Side Mistakes?
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With make-goods being an unavailable "plan-B" in political media-buying, Christina Beaumier, SV ...
- Who in Politics Actually Uses Advanced TV?
Marketing: Politics, Steve Smith - Friday, January 29, 2016
Though formally limited to presidential races because of expensive data aggregation, Al ...
- Data Can Reinforce, but It Can Also Surprise
Marketing: Politics, Steve Smith - Friday, January 29, 2016
At our Marketing Politics Conference, Cooper Reves, Digital Director, America Rising PAC ...
- Coming Soon: Big Shift In How Political Marketers Buy Media
Marketing: Politics, Steve Smith - Friday, January 29, 2016
Looking into the future, Tim Lin, Partner, Bully Pulpit, foresees innovative campaig ...
- Follow The User, Not The Screen
Marketing: Politics, Steve Smith - Friday, January 29, 2016
With 2016 already forecasted as a pivotal year for digital, Steffi Decke ...
- Why Brands Fail The Consumer
Marketing Daily, Steve Smith - Tuesday, January 26, 2016
How do brands build trust and meaningful relationships with consumers? Well, behavi ...
- Ad-Blocking: A New Way To Fund Content?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
"We should look at Ad blocking as an opportunity for innovation," sa ...
- Is What's Good For Publishers Good For Consumers?
Publishers Daily, Steve Smith - Tuesday, January 26, 2016
Can publishers block the ad blockers and maintain their relationships with us ...
- Who Should Police Bad Ads?
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
With excessively intrusive, browser-choking ad clutter plaguing the Internet, who should ...
- Valuable Audiences Have Higher Fraud Rates
Real-Time Daily, Steve Smith - Tuesday, January 26, 2016
High demand and constrained supply in ad formats is ripe for fraudster ...
- 'Agencies Are Putting Themselves Out Of Business'
MAD, Steve Smith - Sunday, January 24, 2016
At last week's Mediapost conference on trust and transparency, "The Reckoning," agen ...
- AOR? Bah! You Need To Be An 'Agency Of Return'
MAD, Steve Smith - Sunday, January 24, 2016
Is "AOR" an antiquated term? Keenan Beasley, co-founder & CEO, The Strate ...
- Clients Will Pay For What Their Agencies Can Measure
MAD, Steve Smith - Sunday, January 24, 2016
Creativity and "big ideas" are not enough to win and keep clie ...
- Native Advertising Is Part Of Silicon Valley's Irreverent Ethos
Publishers Daily, Steve Smith - Saturday, January 23, 2016
Motivity's Kevin Ryan says the line-blurring between editorial and advertising at t ...
- Walmart To The Rescue In Ad Fraud?
Real-Time Daily, Steve Smith - Saturday, January 23, 2016
Are there any "good actors" leading by example in the fight again ...
- Is Ad Blocking The New 'Napster'?
Real-Time Daily, Steve Smith - Thursday, January 21, 2016
A panelist at MediaPost's "The Reckoning" event this week said ad blocki ...
- Phab Phenom: The Revenge Of The Watchman
Mobile Insider, Steve Smith - Tuesday, January 5, 2016
The phablet wins. Bigger mobile screens are driving insanely higher levels ...