- GroupM Recruits Chinese Ad Talent From Reality Show
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
WPP's GroupM has launched what it says is the first reality sh ...
- ZenithOptimedia Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 201 ...
- PHD Drives Bentley Media Account Worldwide
MediaDailyNews, Steve McClellan - Friday, June 15, 2012
Bentley Motors has appointed Omnicom's PHD Worldwide as its global media agen ...
- In Sync: Brands Expanding Social Media Presence
Online Media Daily, Steve McClellan - Friday, June 15, 2012
Consumers are making fewer visits to brand Web sites as they increasing ...
- Macy's Puts Media Agency Assignment In Review
MediaDailyNews, Steve McClellan - Thursday, June 14, 2012
Macy's has put its estimated $1.5 billion media agency assignment into revie ...
- WPP May Buy Press Index
MediaDailyNews, Steve McClellan - Thursday, June 14, 2012
WPP is in talks to buy media-monitoring company Press Index. The estimat ...
- GroupM Folds Socialmedia8 Into Mindshare, Evans Heads Social Media
Online Media Daily, Steve McClellan - Thursday, June 14, 2012
Adding firepower to its social media practice both in North America a ...
- MediaVest Names Terkelsen CEO
MediaDailyNews, Steve McClellan - Wednesday, June 13, 2012
In a surprise management shakeup, Brian Terkelsen has been named CEO ...
- Most WPP Shareholders Reject Executive Pay Plans
MediaDailyNews, Steve McClellan - Wednesday, June 13, 2012
Nearly 60% of WPP shareholders voted against the company's executive remuneration pl ...
- Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Are commercial-specific TV ratings the way to go in the future? N ...
- Just Rebrands As Carat Enterprise, Specialty Focus
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Just International, the Aegis Media London-based business-to-business media agency, has been rebrand ...
- Macy's Puts It's Media Agency Assignment Into Review
Raw, Steve McClellan - Wednesday, June 13, 2012
Macy's has put its estimated $1.5 billion media agency assignment into revie ...
- Terkelsen Named CEO MediaVest USA
Raw, Steve McClellan - Wednesday, June 13, 2012
Brian Terkelsen has been named CEO of New York-based MediaVest USA, effecti ...
- MediaCom Expected To Keep Shell Media Account
MediaDailyNews, Steve McClellan - Monday, June 11, 2012
Barring last-minute glitches in contract talks, it appears that WPP's MediaCom wi ...
- Watson To Lead AWNY
MediaDailyNews, Steve McClellan - Monday, June 11, 2012
As it heads towards its 100th anniversary this October, Carol Watson, found ...
- Ad Forecast Dips to 3.5% For 2012-13
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Barclays has lowered its global ad spending forecasts for this year a ...
- Turn Uses Ad In 'Mad Men' To Study Integrated Media
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Turn, the advertising tech firm, has purchased a spot created by agen ...
- MDC Reelects CEO Nadal, Dispute Over Exec Pay
MediaDailyNews, Steve McClellan - Thursday, June 7, 2012
MDC shareholders unanimously reelected founder and CEO Miles Nadal and the re ...
- Civil Rights Group Challenges J&J Via Ad Campaign
MediaDailyNews, Steve McClellan - Thursday, June 7, 2012
Civil Rights advocacy group ColorofChange has launched a multimedia ad campaign ...
- Mindshare Revamps Asia-Pacific Ops
MediaDailyNews, Steve McClellan - Wednesday, June 6, 2012
Mindshare has restructured its Asia-Pacific (APAC) operation, adopting a "cluster" approach focus ...
- Aegis' Morris Adds To Global Portfolio
MediaDailyNews, Steve McClellan - Wednesday, June 6, 2012
Nigel Morris, CEO of Aegis Media Americas, will take on the add ...
- MDC's Nadal: U.S. Biz Leaders Want GOP 'Landslide' This Fall
MediaDailyNews, Steve McClellan - Thursday, June 7, 2012
Another Adland holding company CEO has weighed in on the upcoming U. ...
- SMG, ShareThis Use Social Media To Up Wendy's Ad Performance
Online Media Daily, Steve McClellan - Wednesday, June 6, 2012
Starcom MediaVest Group, Wendy's, an SMG client, and social media sharing servi ...
- MediaCom Hires Fierman As Global CMO
MediaDailyNews, Steve McClellan - Tuesday, June 5, 2012
MediaCom, the WPP media agency, has appointed Stephanie Fierman as its fir ...
- Bloom To CSO At KBS+P
MediaDailyNews, Steve McClellan - Monday, June 4, 2012
Former Ad Age editor Jonah Bloom has been promoted to chief strate ...
- 4As Issues Guides For Brand Ads In Face Of Political Onslaught
MediaDailyNews, Steve McClellan - Monday, June 4, 2012
The American Association of Advertising Agencies (4As) has issued an advisory bullet ...
- Marsden To Lead Initiative's Digital Practice
MediaDailyNews, Steve McClellan - Monday, June 4, 2012
Interpublic Group media agency Initiative has hired Scott Marsden as senior vi ...
- Dentsu Acquires Bos In Canada
MediaDailyNews, Steve McClellan - Friday, June 1, 2012
Dentsu Network disclosed Friday its acquisition of Montreal-based creative advertising agency Bo ...
- Agency Bonuses Poorly Planned, Disproportionately Given To Top Execs
MediaDailyNews, Steve McClellan - Friday, June 1, 2012
A new study finds that incentive bonuses in the marketing-services sector a ...
- TiVo Up 48% In Revs, But Losses Continue
MediaDailyNews, Steve McClellan - Friday, June 1, 2012
DVR and advanced TV systems maker TiVo reported a 48% first-quarter reven ...