- Marketers Slow To Embrace Hispanic Digital Media
Online Media Daily, Steve McClellan - Friday, October 12, 2012
While 16% of the U.S. population is currently Latino, only 1% ...
- Mindshare Expands Communications Practice, Adds BP, CVS As Clients
MediaDailyNews, Steve McClellan - Thursday, October 11, 2012
Mindshare is reorganizing and rapidly expanding its communications planning practice (CPP) ...
- IPG's Amusement Park Entertainment Forms Sports Marketing Unit
MediaDailyNews, Steve McClellan - Wednesday, October 10, 2012
Amusement Park Entertainment, the Interpublic Group-backed branded entertainment agency, has launched ...
- Cutting Rosters: Clients Unhappy With Agency ROI, Performance
MediaDailyNews, Steve McClellan - Tuesday, October 9, 2012
A study from Avidan Strategies, an agency search consultant, shows just ov ...
- Saatchi Buys Arachnid, Ups Digital Reach
Online Media Daily, Steve McClellan - Tuesday, October 9, 2012
Publicis Groupe's Saatchi & Saatchi has acquired Kuala Lumpur-based Arachnid, one ...
- Law Firm Asks Court To Keep Sorrell Libel Suit
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
A law firm that is suing WPP CEO Sir Martin Sorrell f ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Omnicom's PHD Lands Unilever's Global Media Business
MediaDailyNews, Steve McClellan - Friday, October 5, 2012
After a 10-month process, Unilever has wrapped up its global media revie ...
- For Latinos, TV Viewing Is Family Affair
MediaDailyNews, Steve McClellan - Friday, October 5, 2012
A new study unveiled by Spanish-language network Telemundo indicates that 90% ...
- Futures: Industry Leaders Cite Integrated Tech, Content Delivery
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Closed digital networks, "collaborative consumption" and "functional integration" are just a f ...
- MediaVest USA Awarded Media AOR Duties For The Travelers Companies
MediaDailyNews, Steve McClellan - Thursday, October 4, 2012
Publicis Groupe's MediaVest USA has been awarded media agency of record duti ...
- Worldlink To Handle DR Ad Sales For Pac-12 Networks
MediaDailyNews, Steve McClellan - Wednesday, October 3, 2012
Multiplatform ad sales firm WorldLink has signed a deal to exclusively overs ...
- Study: Political Truth Is MIA, Viewers Trust CNN, Facebook
MediaDailyNews, Steve McClellan - Wednesday, October 3, 2012
On the eve of the first presidential political debate, Interpublic's McCann Ericks ...
- NBCU: Multiplatform Olympic Consumption Was Add-On
MediaDailyNews, David Goetzl, Steve McClellan - Wednesday, October 3, 2012
NBCU found that among people consuming Olympic content on a TV a ...
- MediaVest Wins Travelers Insurance Account
Raw, Steve McClellan - Thursday, October 4, 2012
Publicis Groupe's MediaVest USA has been awarded media agency of record duti ...
- Lowe Named Managing Director, OgilvyOne
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
Dasher Lowe has joined Ogilvy & Mather Chicago as Managing Director ...
- Performance Pay Models: UM Fully Committed; Hearst Tries In Digital
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
At a Tuesday Advertising Week session, IPG UM's Huw Griffiths talked abo ...
- Lazarus: Have Passion For Advertising, Promote More Women
MediaDailyNews, Steve McClellan - Tuesday, October 2, 2012
Love it or leave it. That was the advice offered by form ...
- MEC Wins Beiersdorf Assignment
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
WPP's MEC has been awarded media agency duties for several key marke ...
- Ad Pros Advocate More Industry Creativity
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
Some well-known industry pros urged advertising to change its ways or ...
- Agency CEOs: Mobile Ads Still Need Improvement
Online Media Daily, Steve McClellan - Monday, October 1, 2012
One of the more memorable quotes from the ever-quotable late Steve Jo ...
- ZenithOptimedia: U.S. Ad Forecast Up, Internet And Cable TV Rising
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
ZenithOptimedia upgraded its forecast for U.S. spending to nearly $161 billion, ...
- Mullahy Joins IMS As CEO
MediaDailyNews, Steve McClellan - Monday, October 1, 2012
Nancy Mullahy, the former North American CEO at WPP's Neo@Ogilvy, has join ...
- MEC Wins Beiersdorf Assignment
Raw, Steve McClellan - Monday, October 1, 2012
WPP's MEC has been awarded media agency duties for several key marke ...