- Hail The Snail: Consumers Prefer Credit Card Offers In Mail
Marketing Daily, Tanya Gazdik - Thursday, June 28, 2007
[Financial Services] About 60% of consumers say they applied for a cred ...
- Pharma Outsourcing R&D To Free Up Marketing Dollars
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2007
[Pharmaceuticals] Pharma companies are outsourcing more R&D to free up cash f ...
- Minor League Baseball A Marketing Hit For VasoActive Ointments
Marketing Daily, Tanya Gazdik - Tuesday, June 19, 2007
[Pharmaceuticals] The Danvers, Mass.-based VasoActive is focusing its campaign on minor leag ...
- Pfizer's Pudgy Puppy Drug Launches With BARC
Marketing Daily, Tanya Gazdik - Friday, June 15, 2007
[Pharmaceuticals] Pfizer's new Slentrol, the first FDA-approved veterinary medicine aimed at curbi ...
- Nearly Half Worry About Debt But Most Have No Plans In Place
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2007
[Research] The survey examines the mindset of different life stages as ea ...
- Many Pharma Brand Managers Find Marketing Mix Lacking
Marketing Daily, Tanya Gazdik - Monday, June 11, 2007
[Pharmaceuticals] "So many are looking to integrated direct-mail marketing, but among th ...
- Lunesta Still Most-Recalled; Rozerem's Abe Lincoln Catching Up
Marketing Daily, Tanya Gazdik - Thursday, June 7, 2007
[Pharmaceuticals] Lunesta's success stems from strong campaign development and a consistent approa ...
- PhRMA Urged To Probe Centocor's Marketing of Remicade
Marketing Daily, Tanya Gazdik - Friday, June 1, 2007
[Pharmaceuticals] An apparent dispute between Centocor and a cleaning service union h ...