- Farmers Insurance Revamps Logo
Marketing Daily, Tanya Gazdik - Wednesday, July 31, 2013
Farmers has unveiled a new corporate logo that aims to connect t ...
- Consumers Unaware Of Spending More
Marketing Daily, Tanya Gazdik - Tuesday, July 30, 2013
Consumer spending has increased across all evaluated categories, although consumers believe t ...
- Esurance Expands Tennis Marketing
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Esurance is rolling out another tennis-focused marketing campaign including a TV spo ...
- Anheuser-Busch Tops In Sponsorships
Marketing Daily, Tanya Gazdik - Monday, July 29, 2013
Sponsorship spending on fairs, festivals and annual events is expected to tot ...
- TotalProtect Home Warranty Debuts TV Effort
Marketing Daily, Tanya Gazdik - Friday, July 26, 2013
TotalProtect Home Warranty is launching its first TV campaign, targeting new homeowner ...
- Pet Spending Passes $60 Billion
Marketing Daily, Tanya Gazdik - Thursday, July 25, 2013
Consumer spending in the U.S. pet market will reach $62 billion ...
- Kimpton Hotels Partner With Public Bikes
Marketing Daily, Tanya Gazdik - Tuesday, July 23, 2013
With bike commuting and recreation at an all-time high, Kimpton Hotels ...
- Singapore Airlines Launches Video Contest
Marketing Daily, Tanya Gazdik - Monday, July 22, 2013
Singapore Airlines is launching a consumer video contest that aims to dri ...
- Marriott, United Partner For Loyalty Rewards
Marketing Daily, Tanya Gazdik - Sunday, July 21, 2013
Marriott Rewards and United MileagePlus have joined forces to provide their mo ...
- Airlines Fall Short On Reliability
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2013
Major airlines score well for appeal and loyalty, but fall short ...
- Consumers Make Gut-Based Financial Decisions
Marketing Daily, Tanya Gazdik - Wednesday, July 17, 2013
A paper that appears in the June 2013 issue of the Americ ...
- Fancy Feast Launches Pinterest Sweepstakes
Marketing Daily, Tanya Gazdik - Tuesday, July 16, 2013
The contest is timed with the launch of a new variety ...
- Lake Tahoe Targets San Franciscans
Marketing Daily, Tanya Gazdik - Monday, July 15, 2013
A campaign from the North Lake Tahoe Marketing Cooperative targets San Francis ...
- Starwood Serves Up Memorable Moments
Marketing Daily, Tanya Gazdik - Sunday, July 14, 2013
Starwood Hotels & Resorts Worldwide has launched its Moment loyalty packages ...
- Pharma Should Embrace Social Media
Marketing Daily, Tanya Gazdik - Thursday, July 11, 2013
Pharmaceutical companies should embrace social media such as Facebook and Twitter, despi ...
- Omni Hotels Revamps Campaign With High-Tech
Marketing Daily, Tanya Gazdik - Wednesday, July 10, 2013
Omni Hotels & Resorts is changing up its ad campaign to promo ...
- Market Research Firms On Downward Trend
Marketing Daily, Tanya Gazdik - Tuesday, July 9, 2013
Despite modest gains during the two previous years, U.S. marketing research fir ...
- Esurance Extends U.S. Open Tennis Sponsorship
Marketing Daily, Tanya Gazdik - Monday, July 8, 2013
Esurance has extended and expanded its sponsorship of the U.S. Open. T ...
- Seniors Picky Over What They Are Called
Marketing Daily, Tanya Gazdik - Thursday, July 4, 2013
Terms used to describe seniors are increasingly outdated and offensive, according ...
- Newcastle Brown Ale Celebrates 'Independence Eve'
Marketing Daily, Tanya Gazdik - Tuesday, July 2, 2013
British beer Newcastle Brown Ale is latching onto the Fourth of Ju ...
- United Airlines Ad Highlights New York
Marketing Daily, Tanya Gazdik - Monday, July 1, 2013
United Airlines is launching advertising that spotlights both the company's extensive flig ...