- 'Integrated' Campaigns Fall Short
Marketing Daily, Tanya Gazdik - Thursday, May 29, 2014
Most advertisers running "integrated" cross-platform campaigns are wasting their money, according ...
- Consumers Accept Declining Privacy
Marketing Daily, Tanya Gazdik - Wednesday, May 28, 2014
Most consumers believe that total privacy is a thing of the pa ...
- Hospital Promotes Reducing Cancer Risks
Marketing Daily, Tanya Gazdik - Tuesday, May 27, 2014
The campaign strategy for Seattle Cancer Care Alliance borrows from current motivation ...
- Americans Ready For A Vacation
Marketing Daily, Tanya Gazdik - Monday, May 26, 2014
Travel marketers take note: Americans are tired of worrying about the recessi ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- New Belgium Plays Up Bike Connection
Marketing Daily, Tanya Gazdik - Wednesday, May 21, 2014
"I met the Chopaderos (outlaw bike club) at the San Diego To ...
- Aflac Duck Joins With HGTV Star
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
The Aflac duck is joining forces with HGTV celebrity licensed contractor Sco ...
- Budweiser Brings Back Patriotic Packaging
Marketing Daily, Tanya Gazdik - Tuesday, May 20, 2014
Budweiser is bringing back its patriotic red, white and blue cans a ...
- Bridgestone Targets Women, Mothers, Safety-Conscious
Marketing Daily, Tanya Gazdik - Monday, May 19, 2014
Bridgestone Americas is using a well-known actress to target women, mothers a ...
- Fort Lauderdale Brings Beach Party To D.C.
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
The Greater Fort Lauderdale Convention & Visitors Bureau is enticing capital ci ...
- Coldwell Banker Videos Feature MLB Homes
Marketing Daily, Tanya Gazdik - Thursday, May 15, 2014
Baseball legends CC Sabathia, Adam Jones, Johnny Damon and Steve Garvey ha ...
- San Diego Zoo Touts Tiger Trail
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
The San Diego Zoo Safari Park is touting its new Tiger Tra ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.c ...
- Trump Las Vegas Enlists 'World's Cutest Dog'
Marketing Daily, Tanya Gazdik - Monday, May 12, 2014
Trump International Hotel Las Vegas is partnering with Boo, a Pomeranian w ...
- Visit California Partners With 'Entertainment Tonight'
Marketing Daily, Tanya Gazdik - Friday, May 9, 2014
The Visit California tourism effort partnered with the "Entertainment Tonight" TV sh ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- Progressive Reaches Out To Millennials With 'Babyman'
Marketing Daily, Tanya Gazdik - Wednesday, May 7, 2014
"This ad is different than anything people have seen from us befor ...
- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "P ...
- Bud Light Partners With Keep America Beautiful
Marketing Daily, Tanya Gazdik - Sunday, May 4, 2014
Bud Light is partnering with Keep America Beautiful to launch a progr ...
- PayPal Launches Campaign, Refreshed Logo
Marketing Daily, Tanya Gazdik - Friday, May 2, 2014
"It celebrates the moments that make our life just that little b ...
- Miller Lite's Throwback Packaging Resonates
Marketing Daily, Tanya Gazdik - Thursday, May 1, 2014
"We often romanticize the past, and certain images can trigger memories fr ...