- Study: Banks Should Focus On Branch Service
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2009
Banks shouldn't get rid of their Web sites and stop emailing a ...
- Continental Customers Get The 'Star' Treatment
Marketing Daily, Tanya Gazdik - Tuesday, October 27, 2009
With international business travelers as its target audience, the ad campaign wi ...
- Study: There's Money In Boomer Anxiety
Marketing Daily, Tanya Gazdik - Monday, October 26, 2009
Retirees are concerned about being able to generate income that will la ...
- Chase Sapphire Targets City Of Brotherly Love
Marketing Daily, Tanya Gazdik - Thursday, October 22, 2009
Chase will reach area residents through a variety of channels, from the ...
- Lancome Launches IPhone App And Blog
Marketing Daily, Tanya Gazdik - Wednesday, October 21, 2009
The impetus for the iPhone app is Declaring Indigo, the new Autumn/Wint ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...
- Prudential Financial Launches 'SOS' Ads
Marketing Daily, Tanya Gazdik - Monday, October 19, 2009
National TV spots break Oct. 25. One of the ads depicts skyscrape ...
- American Sponsors TV Series With Defunct 'Gourmet'
Marketing Daily, Tanya Gazdik - Friday, October 16, 2009
American's deal includes 30-second brand spots at the opening and close ...
- 'Sex And The City' Actor Back Between The Sheets
Marketing Daily, Tanya Gazdik - Thursday, October 15, 2009
Film and TV actor Jason Lewis will star in a marketing campai ...
- Izze Promises 'You'll Love What's Inside'
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2009
"The print and digital ads as well as Izze.com are directing consume ...
- Tommy Bahama Creates Co-Branded MLB Shirts
Marketing Daily, Tanya Gazdik - Tuesday, October 13, 2009
Marketing for the shirts includes e-blasts to customers, says the spokesperson. Tom ...
- Citibank Launches Citi Mobile En Espanol
Marketing Daily, Tanya Gazdik - Monday, October 12, 2009
Hispanics are among the most active mobile Web users in the Unit ...
- Sky
Magazine Rack, Tanya Gazdik - Friday, October 9, 2009
I was really glad that I'd stocked up on magazines before boardi ...
- 7-Eleven Game: Wake Up With A 'Hot Brazilian'
Marketing Daily, Tanya Gazdik - Thursday, October 8, 2009
"7-Eleven wants to promote our great-tasting Brazilian Bold to a younger generati ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- General Mills Seeks Boomers On Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, October 7, 2009
General Mills has enlisted Yahoo for a new campaign called "Vitality" wi ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Focus: Up with Moms
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
America is moving to a new matriarchy, a "Momacracy," if you wil ...
- The Great Outdoors
OMMA Magazine, Tanya Gazdik - Thursday, October 29, 2009
Consumers are spending more on outdoor living items, giving a much-needed boo ...
- RAM: Need to Know
OMMA Magazine, Tanya Gazdik - Wednesday, October 14, 2009
Larry Allen is all too familiar with the current pain that publishe ...