- Enterprise Ads Are 'Major Shift' In Strategy
Marketing Daily, Tanya Gazdik - Monday, February 28, 2011
In the past, employees have been shown picking customers up or openi ...
- Study: Banks Still Have To Restore Trust
Marketing Daily, Tanya Gazdik - Saturday, February 26, 2011
National financial services firms continue to suffer from an enormous consumer tru ...
- Fees Could Alienate Online Bank Customers
Marketing Daily, Tanya Gazdik - Thursday, February 24, 2011
Online banking continues to grow in popularity, and according to Mintel, 7 ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Pyrex, Homemaking Goddess Sandra Lee Partner
Marketing Daily, Tanya Gazdik - Tuesday, February 22, 2011
The Pyrex brand and Sandra Lee have teamed up to educate consume ...
- Sanofi-Aventis, International Vaccine Institute Partner
Marketing Daily, Tanya Gazdik - Monday, February 21, 2011
The two groups aim to raise awareness and move dengue vaccination high ...
- Tops In Loyalty: JetBlue, USAA And American Express
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2011
The rankings measure customer loyalty using Net Promoter Score (willingness to recommend ...
- Survey: Moms Scheduling More Vacations
Marketing Daily, Tanya Gazdik - Thursday, February 17, 2011
Moms are planning more family vacations this year, but they're still watchi ...
- CVS, Weight Watchers Partner For Savings
Marketing Daily, Tanya Gazdik - Thursday, February 17, 2011
CVS ExtraCare cardholders can save when they join Weight Watchers meetings, a ...
- Abdul-Jabbar Joins Shatner In New Priceline Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 15, 2011
Abdul-Jabbar's appearance in the TV spot was serendipitous. "We were shooting t ...
- Community Bank Engages Consumers With Social Media
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The Independent Community Bankers of America (ICBA) is launching a nationwide marketi ...
- Rite Aid, Borders, Chase Top Rewards Programs
Marketing Daily, Tanya Gazdik - Monday, February 14, 2011
The third installment of the Recommendation Index finds that consumers are mo ...
- Brand Keys: Southwest, Delta Are Top Airlines
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
"Southwest has always had more empathy for their customer and their frustration ...
- Banfield Pet Hospital Barks Up A New Tree
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2011
Portland, Ore.-based Banfield, which was acquired by Mars Inc. in 2007, ...
- Aflac Duck Gets A Designer Makeover
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2011
A photo shoot captured the Aflac duck in profile, poised, in flig ...
- Schick Razors Promotion Plays It Smooth
Marketing Daily, Tanya Gazdik - Monday, February 7, 2011
Schick disposable razors is launching a promotion tied to the Harmonix Mus ...
- Newman's Own Partners With VolunteerMatch
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2011
The alliance, "Nourish the Good," has a dedicated Web site. Registrants recei ...
- Verizon Sponsors Super Bowl Parties
Marketing Daily, Tanya Gazdik - Friday, February 4, 2011
"One of our goals is to create ways for people to experien ...
- Wells Fargo Launches Retirement Site For Women
Marketing Daily, Tanya Gazdik - Wednesday, February 2, 2011
Information about the site will appear in lifestyle magazines such as Mor ...
- HomeAway.com Reveals Super Bowl Ad
Marketing Daily, Tanya Gazdik - Tuesday, February 1, 2011
The 2011 spot stars the fictional "Minister of Detourism" in a top-secr ...