- Buick Gears Up For Multiple Launches
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
Overall, SUVs now account for approximately 60% of all Buick sales, ...
- Manufacturers Lauded With MediaPost Auto Marketing Awards
Marketing Daily, Tanya Gazdik - Monday, March 28, 2016
MediaPost awarded its inaugural automotive marketing awards last week at the N ...
- Toyota's Phillips On How 3 Spots Brought On An Evolution
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
The company realized it had an opportunity when a Toyota executive w ...
- Subaru Dominates Kelley Blue Book Brand image Awards
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
Subaru won big among the non-luxury brands in this year's Kelley Bl ...
- McConaughey To Continue As Lincoln Endorser
Marketing Daily, Tanya Gazdik - Thursday, March 24, 2016
"I am happy to see Lincoln growing, and I am happy ...
- Toyota Multicultural Director Details Evolution Of Business Approach
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
Mia Phillips, Toyota director of multicultural & brand strategy, spoke to t ...
- Female Consumers Drive Trends, Innovations In Cars
MediaPost Live, Tanya Gazdik - Thursday, March 24, 2016
SheBuysCars.com’s Scotty Reiss led a panel discussion of how women a ...
- Ford Adds Spotify To FordPass Platform
Marketing Daily, Tanya Gazdik - Wednesday, March 23, 2016
"FordPass is one way we deliver for customers a best-in-class consumer experience ...
- Twitter Celebrates 10th Birthday, But Do Millennials Tweet?
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2016
Twitter's user growth has been stuck in a slump for a whil ...
- Expedia Takes Sick Children On Virtual Journeys
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2016
The campaign consisted of a temporary 360-degree installation at the hospital th ...
- Global Ad Spending To Rise 4.6% to $579 Billion
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2016
Global advertising expenditure optimism is driven by the prospect of three speci ...
- How to Stay Ahead of the Digital Marketing Curve
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2016
Technology is driving what marketers can do and will be expected ...
- The 7 Biggest Marketing Mistakes Startups Make
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, March 22, 2016
Startups in particular must navigate a unique set of marketing challenges: restrict ...
- Toyota Renews Rock 'n' Roll Marathon Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2016
The marathon series is expected to attract 600,000 athletes. The concert serie ...
- Autotrader Encourages Consumers To Test Drive
Marketing Daily, Tanya Gazdik - Tuesday, March 22, 2016
"New brands are now worth considering and some of the older on ...
- Drake Joins Leagues Of Rappers With Booze Line
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 21, 2016
Drake has jumped on the liquor naming-rights bandwagon with the soon-to-be-released Virgin ...
- Will A Curvier Barbie Help Mattel's Bottom Line?
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 21, 2016
Two of the biggest toy makers in history are making changes ...
- Huggies Revisits Baby Whose Ultrasound It 3-D Printed For A Blind Mom
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 21, 2016
The three-minute film follows last year's viral smash, "Meeting Murilo," which to ...
- Millennials Are The Anxious Generation
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 21, 2016
Numerous recent studies have shown that millennials suffer from anxiety at ...
- Bridging The Gap Between Marketing And IT
Around the Net In Brand Marketing, Tanya Gazdik - Monday, March 21, 2016
While almost all business units, such as HR and sales, have start ...
- LendingTree Study Analyzes Millennials' Home Ownership
Marketing Daily, Tanya Gazdik - Monday, March 21, 2016
Millennials in certain areas of the country seem to be ahead ...
- Acura Ties March Madness Effort To Social
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2016
"Live sports, and college basketball in particular, are a great place ...
- NASCAR, F1, IndyCar Get Green Flag As Global Sponsor Spend Tops $5.5B
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 18, 2016
Global pending on motorsports' sanctioning bodies, teams and tracks is expected ...
- Aston Martin Calls Out F1 'Marketing Scam'
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 18, 2016
Aston Martin says its decision to enter F1 with Red Bull ...
- MasterCard Tees Off VR E-Commerce On The Golf Course
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 18, 2016
MasterCard is hitting the golf course with payment-enabled wearables at the Arno ...
- Banana Republic Remembers Safari-Brand Early Days
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 18, 2016
Shoppers browsing Banana Republic's 700-plus locations are in a store without ...
- Cognitive Marketing: They Really Can Read Your Mind
Around the Net In Brand Marketing, Tanya Gazdik - Friday, March 18, 2016
Digital marketers, accustomed to using software that helps them think about marketin ...
- Mini USA Names Feeding America Official Charity Partner
Marketing Daily, Tanya Gazdik - Friday, March 18, 2016
From April 15 to 24, customers can receive a special offer ...
- March Madness: Experts Say Playbook Has Changed
Marketing Daily, Tanya Gazdik - Friday, March 18, 2016
It's March, which means a plethora of marketing activations around the NC ...
- Absolut Keeps Reinventing Itself
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, March 17, 2016
Absolut Vodka has remained relatively unchanged over the past 137 years b ...