- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Betty White, Sergeant's Host Pet Contest
Marketing Daily, Tanya Gazdik - Thursday, October 28, 2010
Finalists in each category will be reviewed by White, who will choo ...
- Toys"R"Us Expands Loyalty Program For Holidays
Marketing Daily, Tanya Gazdik - Wednesday, October 27, 2010
The company will support the promotion with in-store signage as well ...
- Prilosec Enlists NFL Players In Heartburn Defense
Marketing Daily, Tanya Gazdik - Tuesday, October 26, 2010
"The campaign provides an inside look at the NFL's toughest blockers a ...
- Nationwide Groupon Features The Body Shop
Marketing Daily, Tanya Gazdik - Monday, October 25, 2010
This is the first time L'Oreal's The Body Shop has partnered wi ...
- Prilosec OTC Enlists NFL Players
Raw, Tanya Gazdik - Tuesday, October 26, 2010
Procter & Gamble's Prilosec OTC is teaming up with two NFL offensi ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- GEICO Launches Caveman Video Greeting
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The "Caveman and Me" concept uses a standard Web camera and ca ...
- Lands' End Contest Offers Trips To Canada
Marketing Daily, Tanya Gazdik - Wednesday, October 13, 2010
Lands' End is promoting the contest via the microsite, Facebook, Twitter a ...
- Study: Banks Still Have Work To Do On Mobile Sites
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2010
Tedious setup and unclear next steps are common on banking mobile site ...
- Study: Facebook Users Show 'Herding Instinct'
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2010
They discovered that once an app had reached a rate of abo ...
- Pfizer Offers Advil, Launches Cleanout Campaign
Marketing Daily, Tanya Gazdik - Friday, October 8, 2010
Pfizer Consumer Healthcare, maker of Advil pain-relief products, is launching a consum ...
- Subaru To Scout Puppies For Super Bowl Spot
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2010
The automaker will be scouting the filming of Animal Planet's Puppy Bo ...
- Truvia Connects With 'Sweetness Stories'
Marketing Daily, Tanya Gazdik - Monday, October 4, 2010
The creative focuses on a consumer's relationship with sweeteners, using whimsical tun ...
- Virgin Atlantic Debuts First-Ever Global TV
Marketing Daily, Tanya Gazdik - Friday, October 1, 2010
"The launch of this global marketing campaign and TV ad is ...