- Survey Says: Readers Like Stories About Studies
Marketing Daily, Tanya Gazdik - Friday, December 30, 2011
With six of this reporter's top-read stories this year focusing on studie ...
- Cox's Facebook Effort Raises Money For Charity
Marketing Daily, Tanya Gazdik - Wednesday, December 28, 2011
The effort consists of a Holiday Digeez Snow Globe that allows Cox ...
- Resolutions May Benefit Financial, Tech Segments
Marketing Daily, Tanya Gazdik - Tuesday, December 27, 2011
A study from local market consumer research firm Scarborough reveals some ...
- Esurance Hires 'Office' Actor For Campaign
Marketing Daily, Tanya Gazdik - Saturday, December 24, 2011
The campaign includes TV, cinema, in-flight, online video and streaming radio. ...
- Carnival Targets Cruise Rookies
Marketing Daily, Tanya Gazdik - Thursday, December 22, 2011
The campaign takes into account two trends: Consumers' desire for avoiding t ...
- GEICO Partners With MLF, Outdoor Channel
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2011
Major League Fishing offers made-for-television events that aim to be more exciti ...
- Bank Marketers Re-think Communication
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
With continuing media and regulatory scrutiny, respondents admit there is a ne ...
- New York Life Selects Euro RSCG N.Y. As AOR
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
Mutual life insurance company New York Life has selected Euro RSCG N ...
- Beaulieu Vineyard Fights Hunger With Social Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 20, 2011
The Napa, Calif.-based winery started a program in the fall with donatio ...
- Sears Holdings Launches Vacation Program
Marketing Daily, Tanya Gazdik - Friday, December 16, 2011
Sears Holdings is partnering with International Cruise & Excursions, Inc. to laun ...
- Global Executives Treading Cautiously Into '12
Marketing Daily, Tanya Gazdik - Friday, December 16, 2011
Respondents were only slightly more optimistic about the global and local economi ...
- Green Monday Ranks Third For Holiday Shopping
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2011
December 12, known as "Green Monday" (the second Monday in December wh ...
- Heineken's 'Sunrise' Effort Encourages Responsibility
Marketing Daily, Tanya Gazdik - Tuesday, December 13, 2011
The new theme, "Sunrise belongs to moderate drinkers," is a part ...
- Marketers Struggle With Social Media
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Marketers are investing in social media. People are logging in and "likin ...
- Aloft Hotels Debuts Holographic Concierge
Marketing Daily, Tanya Gazdik - Monday, December 12, 2011
Aloft Hotel is stepping up the level of customer service provided ...
- Online Sellers Prep For Green Monday
Marketing Daily, Tanya Gazdik - Sunday, December 11, 2011
ComScore is predicting at least $1 billion in sales, which would pu ...
- Group Promotes Wine Country For Dogs
Marketing Daily, Tanya Gazdik - Thursday, December 8, 2011
The coastal county has more than 60 pet-friendly accommodations and many dog-friend ...
- Purina Launches Initiatives Benefiting Shelters
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2011
Beginning this week, QR code stickers will appear on the front ...
- Hertz, Live Nation Form Alliance
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
The alliance includes Hertz being Live Nation's exclusive car rental partner ...
- Allstate Donates To 'Autism Speaks'
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2011
An estimated 1.5 million individuals in the U.S. and tens of millio ...
- SunTrust Launches Facebook Contest
Marketing Daily, Tanya Gazdik - Monday, December 5, 2011
SunTrust Launches Facebook Contest ...
- Cesar Partners With Pandora Radio
Marketing Daily, Tanya Gazdik - Friday, December 2, 2011
The brand "worked closely with Pandora to create a list of son ...
- Case Study: New Orleans Gets Huge Lift With Online Ads
Marketing Daily, Tanya Gazdik - Friday, December 2, 2011
In this case study, the New Orleans Travel Marketing Corp. enlisted t ...
- JetBlue Hosts Free Chris Isaak Concert
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2011
JetBlue Airways will host a free concert by singing star Chris Isa ...
- Private-Label Credit Card Spending Drops
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Private-label card spending dropped 14.4% percent last year, primarily due to ...
- Purina Enlists YouTube's Talking Dog
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Mishka, the talking Husky who has garnered millions of YouTube views, ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- Visa Canada Remains NHL Sponsor
Marketing Daily, Tanya Gazdik - Tuesday, November 29, 2011
Visa Canada announced it will remain as a sponsor of the Nation ...
- NYSE Generates Interest Via Yahoo Campaign
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
A Yahoo mobile and social campaign for the New York Stock Exchan ...
- Las Vegas Tourism Market Expanding
Marketing Daily, Tanya Gazdik - Wednesday, November 23, 2011
The near-iconic phrase "what happens in Vegas...." must be resonating with consume ...