- Chrysler Will Try Employee Discounts, Again, to Clear Showrooms
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
Chrysler Group, faced with a pressing need to make room for n ...
- Hotel Chain Sniffs Out a New Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Friday, June 23, 2006
A hotel chain is adding a new element to its marketing m ...
- Wachovia Blitzes Florida Town In Localized Ad Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Rather than targeting consumers with costly TV ads that run nationwide, so ...
- New Technology Sparks Renaissance in Outdoor Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Outdoor advertising in the form of posters and billboards--one of the olde ...
- Top Microsoft Marketing Exec Resigns Suddenly
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
A high-level marketing executive at software giant Microsoft Corp. resigned his po ...
- Lipstick Smear Marks Innovative Promo
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
In a marketing promotion that runs the risk of turning some peop ...
- Strongest Brand in America? Reynolds Wrap, Of Course
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Forget about the so-called power of advertising. The strongest brand in Ameri ...
- Marketers Should Develop Longer Video Ads: Study
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 22, 2006
Not long ago, several news stories reported that marketers were thinking abo ...
- Marketers Create Their Own Videogames to Engage Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Placing ads in video games is commonplace, but a growing number ...
- CMO Shelf Life at All-Time Low
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
The chances of a chief marketing officer attaining long-term job security a ...
- Product Placement Shows Up in Comics
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Comic books have become the latest repository for product placement by markete ...
- "Engagement" is Buzzword at Cannes Festival
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
The advertising industry's biggest accolades are being handed out this week ...
- Anheuser-Busch Considers Expanding Beyond Beer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Market forces are leading giant beer marketer Anheuser-Busch to consider moving beyo ...
- World Cup Sponsors Safe from Ambush Marketers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 21, 2006
Marketers who think they can cash in on the popularity of t ...
- VW Gets New Marketing Boss From Sister Company
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Volkswagen has a new marketing director, and he comes from a sist ...
- Red Umbrella Faces Scrutiny as Citigroup Reviews Branding Strategy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Citigroup, the world's largest financial institution, is rethinking its branding efforts wi ...
- Coke Inks Deal With NBA While Pepsi Hits The Ice With The NHL
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Coca-Cola Co. and the National Basketball Association, marketing partners since 1986, ha ...
- P&G Goes Mobile In New Crest Promotion
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Procter & Gamble Co. is breaking with its conservative image to laun ...
- Honda Sings The Blues In New Promotion Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
American Honda Motor and House of Blues Entertainment are joining forces ...
- Fast Fooders Now Offer An Array Of New Drinks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 20, 2006
Fast-food marketers are serving up a wider selection of beverages than ev ...
- New Alka-Seltzer Spot Goes Back to the Future
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Pharmaceutical marketer Bayer Consumer Care is taking its Alka-Seltzer brand back ...
- New Blimp Looks Like Huge TV In The Sky
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Marketers who want to rise above all the advertising clutter now ha ...
- Marketers' Special Role in Moviemaking Honored
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
How much does it cost to market a movie? Plenty. The avera ...
- Lincoln Calls On American Dream For Inspiration
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Ford Motor Co.'s Lincoln division is using the idealistic concept of t ...
- Tough Rap For Champagne Marketer
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Marketers take note: insult hip hop stars at your own risk. High-e ...
- "Branded City" In Desert Offers New Marketing Opportunities
Around the Net In Brand Marketing, Thom Forbes - Monday, June 19, 2006
Marketers will soon have a whole city in which they can n ...
- Nissan "Shifts" Into High Gear
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Automaker Nissan has turned to the geeky world of computer-speak for inspirati ...
- Docs Press for DTC Ad Waiting Period
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Doctors want time to study the pros and cons of new dru ...
- Candy And Cars Go Sailing With Pirates
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Walt Disney Cop.'s new summer movie "Pirates of the Caribbean: Dead Man ...
- Hershey's Claims Top Spot for Take 5
Around the Net In Brand Marketing, Thom Forbes - Friday, June 16, 2006
Hershey's is using the time-honored tactic of simple hyperbole in a n ...