- Most Retailers Holding Prices Despite Lagging Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 19, 2006
Most retailers have stuck to planned discounts throughout the holiday season, n ...
- American Apparel Cuts Deal To Expand Without IPO
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 19, 2006
American Apparel, the hip Los Angeles apparel and retail company known f ...
- Consultants Help The Wealthy Find That Perfect Gift
Around the Net In Brand Marketing, Thom Forbes - Monday, December 18, 2006
Wealthy consumers across the country are turning to consultants to find ultra-exclusiv ...
- Betty Crocker Catalog Closes After 75 Years
Around the Net In Brand Marketing, Thom Forbes - Monday, December 18, 2006
Friday marked the end of a 75-year tradition for many American familie ...
- Revenues Soar For High-End Liquors
Around the Net In Brand Marketing, Thom Forbes - Monday, December 18, 2006
With fancy bottles and high price tags that often have little ...
- Westinghouse Brand Name Still Burns Bright
Around the Net In Brand Marketing, Thom Forbes - Monday, December 18, 2006
Every year around this time, Westinghouse Electric Co. spokesman Vaughn Gilbert fen ...
- Most Popular Ad Of The Year: Windex's Birds
Around the Net In Brand Marketing, Thom Forbes - Monday, December 18, 2006
Two wisecracking birds who trick a man into bumping into his pat ...
- GAO Finds FDA's Ad Policing Faulty
Around the Net In Brand Marketing, Thom Forbes - Friday, December 15, 2006
The U.S. Government Accountability Office issued a report that slams the Fo ...
- CBS Books New Gig For CBS Records Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, December 15, 2006
As part of CEO Leslie Moonves' strategy to turn CBS into ...
- Hooters Undergoes Face-Lift As Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Friday, December 15, 2006
As it nears the $1 billion mark in annual sales, the Hoote ...
- FAO Schwarz Toys With Unique Survival Formula
Around the Net In Brand Marketing, Thom Forbes - Friday, December 15, 2006
FAO Schwarz CEO Ed Schmults' strategy to resurrect the fabled New Yo ...
- P&G Won't Scale Back Ad Spending
Around the Net In Brand Marketing, Thom Forbes - Friday, December 15, 2006
Although Procter & Gamble hopes to increase its operating margin from 19. ...
- Yum Will Close KFC Franchisees That Don't Update
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 14, 2006
Yum Brands expects between 200 and 400 of its KFC restaurants ...
- Small Cars Are Making Big Sales Inroads
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 14, 2006
Ian Beavis, Kia's U.S. marketing chief, says his dealers are screaming f ...
- Digital Billboards Offer Marketers New Options
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 14, 2006
Digital billboards that allow marketers to change their message as often ...
- P&G Launches 'Men With Cramps' Viral Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 14, 2006
Even Procter & Gamble is looking to push the envelope with vir ...
- Audi Targeting Sun Belt
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 14, 2006
Audi will put its marketing emphasis on Sun Belt states as ...
- P&G Learns About Consumers At Every Touch Point
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 13, 2006
With consumers feeling the need to be in control of the bran ...
- Enterprise Retooling Logo, Interior Design
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 13, 2006
Enterprise Rent-a-Car is increasing the size of its familiar green, black a ...
- P&G Reassigns Herbal Essence To Burnett
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 13, 2006
A decade ago, Herbal Essences shampoo was listless. "What this brand nee ...
- Taco Bell's PR Tactics Shift With Developments
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 13, 2006
Taco Bell stepped up a PR offensive yesterday by buying ads ...
- United, Continental Discuss Possible Merger
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 13, 2006
United Airlines has initiated talks to merge with Continental Airlines, and the ...
- FTC Rejects Proposed Probe Of Word-of-Mouth Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 12, 2006
The Federal Trade Commission yesterday rejected a petition from the consumer watchd ...
- Best And Worst Brand Extensions Of The Year
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 12, 2006
The American Red Cross emergency radio--featuring a hand crank, cell phone charg ...
- Kent Will Apply Coke's International Strategy In U.S.
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 12, 2006
Muhtar Kent, who last week was elevated to president and COO ...
- Department Stores On Hot Streak
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 12, 2006
2006 is shaping up as the year for the department store. The ...
- Meyer Departs Grey After 36 Years At Helm
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 12, 2006
Edward H. Meyer, who turns 80 next month, will announce today th ...
- Manischewitz Tempts Non-Jews With Trendy New Products
Around the Net In Brand Marketing, Thom Forbes - Monday, December 11, 2006
Manischewitz, the country's largest manufacturer of processed kosher foods, is trying ...
- Reinvented Barbie Watches Sales Rise
Around the Net In Brand Marketing, Thom Forbes - Monday, December 11, 2006
Barbie is the top toy for girls this holiday season, according ...
- Congress Finally Agrees On Postal Reform Bill
Around the Net In Brand Marketing, Thom Forbes - Monday, December 11, 2006
Congress passed the first major overhaul of the Postal Service since t ...