- As IPod Sales Slow, Apple Plays On
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
For some companies, a mature market and downward pressure on prices cou ...
- Sam's, Costco Limit Rice Sales As Global Shortage Spreads
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
Sam's Club customers will no longer be allowed to purchase more th ...
- New Campaign Aims To Extend Uses For Chi Chi's Salsa
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
As part of a series of marketing and branding initiatives launching ne ...
- Recession Will Alter The Way Consumers Buy
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
Today's housing crisis, rising gas prices and volatile stock market may ...
- Wendy's Unveils Merger Deal With Peltz' Triarc
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
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- Heineken's Premium-Light Ads Tap Into Drinkers' Altruism
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
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- Mulally's Cultural Changes Gain Traction At Ford
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
A growing sense of optimism, tempered by a fear of external even ...
- Nintendo's 'Wii Fit' PR Campaign Targets Women
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
Wii Fit, a $90 add-on to Nintendo's popular gaming system designed ...
- Marketers Barrage Patent Office With Green-Themed Trademarks
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
The Patent and Trademark Office saw a 10% spike in trademark filin ...
- High Risk, High Reward For Playing Brand Exclusives Game
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
More than 35% of the $26.3 billion in sales Macy's did la ...
- Microsoft Makes Strategic Shift With Web-Based Live Mesh
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
Microsoft on Tuesday unveiled a data storage and Web software system call ...
- Home Depot Names Frank Bifulco CMO
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
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- Tyson Told To End An Antibiotic Claim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
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- Mattel Looks To Breathe Life Back Into Barbie
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Mattel's struggle to breathe life back into Barbie--more than a year aft ...
- Disney Creates Division To Produce Nature Flicks
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Walt Disney Co. is establishing a new production banner--called Disneynature--to deliver t ...
- Puma Going Hollywood To Boost Entertainment Marketing
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Puma is opening a new office in Los Angeles next month dedicat ...
- Good Times Still Rolling For Rolls Royce
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
Exclusivity is Roll-Royce's appeal. Even former stable mate Bentley, now owned ...
- Dave Burwick To Head Pepsi's International Sales, Market
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
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- New 36 MPG Fuel Rules Will Increase Cost Of Vehicles
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
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- Marine Corps Hones Targeting Of Women, Ethnic Groups
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
In a new campaign from the Marine Corps, a print ad sho ...
- Macy's Decides Local Works Best After All
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
Macy's CEO Terry Lundgren is ditching a nationwide cookie-cutter approach instituted abo ...
- Buyers Pick Brand Benefits Over Price At The Pump
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
Big oil's branding pushes are beginning to pay off. Marking a turnarou ...
- Automakers Take Local Approach For SUVs, Pickups
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
As sales for SUVs and pickup trucks have taken a steep tu ...
- New Era Takes Its Baseball Caps On Global Road Trip
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 22, 2008
In 1996, filmmaker Spike Lee contacted Christopher Koch, the fourth-generation president ...
- Latest Indiana Jones Flick Attracts A Bevy Of Marketers
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
When the fourth installment of the "Indiana Jones" franchise starring Harrison Fo ...
- CPGs Watch as Clorox Crashes the Green Party
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
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- Procter & Gamble Runs its Own Web Shows
Around the Net In Brand Marketing, Thom Forbes - Monday, April 21, 2008
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- Clive Davis Pushed Aside, Marking End Of An Era
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Sony BMG Music Entertainment says that legendary record producer and hit mak ...
- Wal-Mart Yanking Baby Bottles Made With Bisphenol A
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Wal-Mart is immediately halting sales of baby bottles, sippy cups, pacifiers, fo ...
- Nestlé Plans To Catch Up In Premium Chocolate Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Citing annual growth rates of as much as 8% for high-end chocola ...