- 'Service Is Marketing' Mantra Pervades Apple Experience
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
Apple is redefining and reshaping the retail experience via the company's growi ...
- Holiday Inn's $1 Billion Overhaul Fully Under Way
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
A newly built Holiday Inn hotel opening in Manhattan's Chelsea section Thursd ...
- Candy Stays Dandy As Economy Sours
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
The candy business is likely to fare better than other nonessentials ...
- GM Offering Zero Percent As Gas Prices Slam Sales
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
In hopes of spurring vehicle sales, General Motors says it will off ...
- Word Of Mouth Propels Christian Novel To Top Of Lists
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
"The Shack" -- paperback novel by an unknown author about a grievi ...
- Virgin Mobile Introduces Unlimited Calling Plan
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
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- Judge OKs Naked Cowboy's Suit Against M&Ms
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
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- Home Depot Offers Recycling For Compact Fluorescent Bulbs
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 24, 2008
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- High Fructose Corn Syrup Trade Group Targets Moms
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
The Corn Refiners Association is trying to rehabilitate the reputation of high-fructo ...
- Coors Likely To Drop Miller Lite's Bud Bashing
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
Miller Lite likely will ditch its trademark tweaking of Anheuser-Busch after t ...
- Sears Targets The Young, Hip And Urban Market
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
After spending years trying to get shoppers to embrace its softer sid ...
- Beatles-Themed Video Game In Discussion Stage
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
In a move that could pave the way for a broader licensi ...
- More Than Ever, Marketers Turn To Celebrity Power
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
Nicole Kidman sashays in ads for Chanel No. 5 perfume. Eva Longori ...
- An Unlikely Promoter Drives Nokia's Push In Hollywood
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
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- Visa Sees A Golden Opportunity In Beijing
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
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- NASA Scientist Wants To Put Oil Execs On Trial For Disinformation
Around the Net In Brand Marketing, Thom Forbes - Monday, June 23, 2008
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- United, Continental Forge Marketing Pact
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
A marketing pact announced Thursday between United and Continental airlines -- t ...
- GM Suspends Big-Truck Development Efforts
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
General Motors is shifting engineers from its next-generation big-truck programs to oth ...
- Olympic Marketers Loosen Up For A Long Race
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Marketers are cranking up for the Aug. 8 start of the Olymp ...
- ConAgra Licensing P&G's Packaging And Design Technology
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Under a licensing agreement announced Thursday, ConAgra -- which makes such produc ...
- Lenovo Plans Olympic Launch For Its Brand Name
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
Lenovo, the Chinese company that bought IBM's personal computer business in 200 ...
- Starbucks Restores Bold Blend, Yielding to Its Customers
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
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- Whiskey Gets A Shot Abroad
Around the Net In Brand Marketing, Thom Forbes - Friday, June 20, 2008
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- How P&G Updated Herbal Essences For Gen Y And Millennials
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Mass-market shampoo Herbal Essences was a stale brand in its mid-30s wh ...
- Norwegian, Royal Caribbean Unveil Innovations
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Rivals Royal Caribbean International and Norwegian Cruise Line unveiled the latest detai ...
- Airlines Calling New Fees 'A La Carte Pricing'
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Trying to put a positive spin on the fees and surcharges they' ...
- Amazon Hype Pushes First Novel To 90,000 Copies In One Week
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Thanks to strong reviews and promotional support from Amazon.com, The Story ...
- Marketers Slow To Connect With Cell Phones In U.S.
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
Advertisers are working hard to master mobile -- not least because i ...
- Hula Hoop Turns 'Round And 'Round, And 50
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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- Pfizer Agrees To Lipitor Sales Deal
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 19, 2008
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