- GM's Market Share Declines A Bit; Ford Beats Estimates
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
General Motors' market share has slipped to levels below the company's turnarou ...
- How Procter & Gamble Creates Customers In China
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
Joel Backaler, head of Asia Pacific Operations for Frontier Strategy Group, ...
- In A World of Ads, Teaching The Young How To Read Them
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
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- Nike CEO Calls Tiger Woods Ad 'Polarizing' But Authentic
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
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- Kmart Names Top Summer Toys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
No. 1 on the list? My First Craftsman Car Washer Set. T ...
- Special Section Offers Solutions To Agency-Marketer Rift
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Observers offer a lot of reasons why the agency-client relationship seems ...
- Sony Kicks Off Campaign Featuring Star Products And Celebs
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Sony's year-long, star-studded, $100-million-plus TV, print and digital ad campaign kicks o ...
- Lane Bryant Charges ABC, Fox Have Plus-Size 'Double Standard'
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Lane Bryant claims that Fox and ABC have a double standard wh ...
- Hertz Buys Dollar Thrifty For $1.2 Billion; Will Keep Brands Alive
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Hertz Global Holdings is buying Dollar Thrifty Automotive for about $1.2 billio ...
- Yanks' Mariano Rivera Brings Understated Elegance To Canali
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
Mariano Rivera is one of the most understated superstars in the histo ...
- Gillette Readying Major Push Behind Fusion ProGlide Launch
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
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- Steve Jobs' Advice To Nike: Get Rid Of The Crappy Stuff
Around the Net In Brand Marketing, Thom Forbes - Monday, April 26, 2010
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- Milking Emotions: Media Lovers May Like Ads, Too
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
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- Amazon Quarterly Earnings Up 68%
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
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- P&G's $100 Million Oprah Spree May Be Bigger Than It Seems
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Procter & Gamble Co. signed an advertising pact valued at more th ...
- Ford Will Build Three-Cylinder Engine For Chinese Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Ford is going to build a three-cylinder, 1.0-liter, direct-injection, turbocharged engine f ...
- Remember Where You Were The Day New Coke Rolled Out?
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Today is the 25th anniversary of the introduction of New Coke, K ...
- United-Continental Talks Get Serious As US Airways Flies Away
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
United and Continental Airlines are said to be moving rapidly toward ...
- Advocacy Groups Object To Burger King's Mock Mimosa
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Burger King is advertising a brunch in select markets in Florida a ...
- Gatorade's Game-Changing G-Series Campaign Breaks Tonight
Around the Net In Brand Marketing, Thom Forbes - Friday, April 23, 2010
Gatorade's new strategy to promote a "before, during and after" approach ...
- Using Cash As An Enticement In Tough Economic Times
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
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- Microsoft, WNBA Deal Puts Bing Logo On Player Jerseys
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
In what could be the most impactful marketing deal in recent U. ...
- Target Will Issue Its Own Credit Cards; Drops Visa
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
Target will stop issuing Visa Target cards next week and instead wi ...
- The Most Influential Athlete: Lance Armstrong
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
Cyclist and cancer survivor Lance Armstrong is the most influential athlete ...
- IPad Could Have A Huge Impact At Retail
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
For all the articles about how the iPad might save the newspap ...
- PepsiCo Will Place Recycling Kiosks In Public Spaces
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
PepsiCo, meanwhile, is launching an initiative to encourage people to recycle bottl ...
- At 40, Earth Day Is Now Big Business
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
In stark contrast to the first Earth Day
40 years ago- Deals At Retailers, Restaurants Appeal To Consumers' Frugality
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
Americans' new penchant for penny-pinching is forcing high-end retailers such as Who ...
- Bellwether Staples Sees Consumers Spending A Tad More Freely
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
On the other hand (see above item), Jenn Abelson finds that Stapl ...
- New Campaigns Urge Consumers To Look At The Bright Side
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 21, 2010
Whether consumers are pinching pennies or not, advertisers want them to loos ...