THOM FORBES

Thom Forbes has written about marketing and media for more than 25 years. He was editorial director of Adweek and its sister publications in the 1980s and has covered the beat as a freelancer since 1990. For more than three years, he wrote Around the Net in Brand Marketing for MediaPost.

Results for November 2012
  • Groupon CEO Mason Buys Some Time
    No amount of clever copywriting can cover up the fact that Groupon ...
  • Motivational Maestro Zig Ziglar Dies At 86
    Motivational speaker, author and corporate trainer Hilary Hinton "Zig" Ziglar died yesterday ...
  • ConAgra Stocks Up On Generics
    After more than a year in the kitchen, Omaha, Neb.-based ConAgra has ...
  • HP Takes Another PR Hit
    Meg Whitman's Hewlett-Packard tried to put the debacle of its Autonomy acquisition ...
  • Keys Lights The Fire For New CD
    "People get ready/There's a train a coming," Alicia Keys sang a few ...
  • AmEx Boosts Small Business Saturday
    For the third year now, American Express -- and a plethora of ...
  • Coming In May: A New CEO Inside Intel
    After 40 years Inside Intel -- the last eight as its first ...
  • Can The Twinkie Be Saved?
    The lamentations have begun anew for Twinkies, Ding Dongs, Drakes Cakes, Wonder ...
  • BP Settlement Doesn't End Brand's Woes
    BP pled guilty yesterday to 14 criminal charges related to the oil ...
  • As Toyota Recalls Prius, Ford Delivers C-Max
    Perhaps aside from the national election results, it has been a tough ...
  • Proponents Vow To Continue GMO Labeling Fight
    A California proposal to label food containing genetically modified organisms was defeated ...
  • Macy's Won't Be Thumped By 'Dump Trump'
    Donald Trump, who has been known to treat facts as if they ...
  • 'Polarizing' Sinofsky Departs Microsoft
    If the recent departures of two tech execs are any indication, getting ...
  • Movember Gathers Big Mo
    Once again, Mr. Clean is not Mr. Clean Shaven -- at least ...
  • Products 'For Her' Inspire Sarcastic Upbraids
    "What do women want?" Sigmund Freud famously asked. Judging by the reaction ...
  • Proponents Vow To Continue GMO Labeling Fight
    A California proposal to label food containing genetically modified organisms was defeated ...
  • Bud, Stoli Seek Product Displacement
    Product placement -- a.k.a. brand integration -- has grown into a roughly ...
  • Cholesterol-Lowering Drugs May Boost Ad Budgets
    There's good news ahead for TV commercial junkies. Just as the supply ...
  • Hyundai, Kia Take Hits On Mileage Claims
    The U.S. Environmental Protection Agency charged Korean automakers Hyundai and Kia on ...
  • ING NYC Marathon Weathers Some Criticism
    In the wake of a major disaster, people often rally around a ...
  • Most Marketers Lauded For Reactions To Sandy
    With a few exceptions, marketers seem to be earning good grades so ...