- World Wide Web: Wal-Marting Your Mindshare
Media Magazine, Tom Siebert - Friday, December 29, 2006
Control the language and you control the mind. It's the real reas ...
- Media Client of the Year: Toyota
Media Magazine Supplement, Tom Siebert - Friday, December 29, 2006
Though she recognizes that it's already become a cliché, Kim McCullough kno ...
- DoubleClick: Online Advertising Spurs WOM, Study What Works
MediaDailyNews, Tom Siebert - Friday, December 29, 2006
Word-of-mouth can be a powerful ad force. Marry it to online advertisi ...
- The Things That Kept Us Occupied
MediaDailyNews, Tom Siebert - Thursday, December 28, 2006
2006 was a scary, challenging, wake-up call of a year with ...
- Reach Persuaders: A Four-Step Program To WOM Happiness
MediaDailyNews, Tom Siebert - Wednesday, December 27, 2006
A research study of "Social Persuaders and Influencers" suggests a unique pa ...
- Integrated Ad Agency Brushfire Named NJ Business of the Year
MediaDailyNews, Tom Siebert - Wednesday, December 27, 2006
New Jersey marketing agency Brushfire, best-known for its work with client N ...
- Thiedig Joins Channel M
MediaDailyNews, Tom Siebert - Tuesday, December 26, 2006
Nontraditional media company Channel M has hired Rick Thiedig as vice preside ...
- Murdoch, Malone Settle: Liberty, News Corp. Swap Stocks
MediaDailyNews, Tom Siebert - Tuesday, December 26, 2006
As predicted by many industry observers, Rupert Murdoch's News Corp. has final ...
- New Year's Heave: Wal-Mart Poised To Announce
MediaDailyNews, Tom Siebert - Friday, December 22, 2006
Somebody's going to have a very Happy New Year. Unless Wal-Mart chang ...
- Make-A-Wish Donations Spike After Site Redesign
Online Media Daily, Tom Siebert - Friday, December 22, 2006
This holiday season, the Make-A-Wish Foundation of America has seen a b ...
- Publicis Acquires Digitas, Moves To Become Dominant Digital Player
MediaDailyNews, Tom Siebert - Thursday, December 21, 2006
In a bold move that reconfigures the digital hierarchy of Madison Avenu ...
- Media Occupation: Silent Night
MediaDailyNews, Tom Siebert - Thursday, December 21, 2006
Shhhhh. Let it all stop for a moment. All the noise. A ...
- Publicis Buys Digitas, Moves To Become Dominant Digital Player
Online Media Daily, Tom Siebert - Thursday, December 21, 2006
In a bold move that reconfigures the digital hierarchy of Madison Avenu ...
- AMC Holds 'Prisoner,' Hopes To Capture Broader Audience, Ad Bucks Too
MediaDailyNews, Tom Siebert - Wednesday, December 20, 2006
After years of rumors and failed deals, a remake of the legenda ...
- Open Mouth, Insert $115 Melo M3: Experts Doubt Suspension Will Hurt Anthony's Brand
Marketing Daily, Tom Siebert - Tuesday, December 19, 2006
[Sports Marketing] Three weeks after launching a personal brand of Nike basketba ...
- CBS Records Redux: Venerable Music Label Returns Digitally
MediaDailyNews, Tom Siebert - Monday, December 18, 2006
CBS Records, once a virtual All-Star team of musical superstars like Sinat ...
- Wal-Mart Finalists Re-Pitch Account
MediaDailyNews, Tom Siebert - Friday, December 15, 2006
It's back to the future for Wal-Mart's Kafka-esque agency review, as t ...
- YouTube Whistleblower Vindicated by New York Times, WaPo
MediaDailyNews, Tom Siebert - Friday, December 15, 2006
It's vindication time for a former Lockheed Martin engineer who blew t ...
- Why You Know Who Ann Coulter Is, But Not Greg Palast
MediaDailyNews, Tom Siebert - Thursday, December 14, 2006
Whenever somebody tries to blather at me that the media are libera ...
- Listen Up: Companies Should Heed Word Of Mouth, Then Spread It
MediaDailyNews, Tom Siebert - Thursday, December 14, 2006
WASHINGTON, D.C.--Being a good listener is an important part of a successf ...
- Word-Of-Mouth Takes Aim At The Stomach, Will Starve Stealth Marketers
MediaDailyNews, Tom Siebert - Wednesday, December 13, 2006
WASHINGTON, D.C.--The Word of Mouth Marketing Association is going to do everythi ...
- Top Word-Of-Mouth Medium: Still The Mouth, Followed By TV, Then The Web
MediaDailyNews, Tom Siebert - Wednesday, December 13, 2006
WASHINGTON, D.C.--While the Internet has begun to command the word-of-mouth marketplace, t ...
- AOL's Leonsis Says Word-Of-Mouth Marketing 'Higher Calling'
Online Media Daily, Tom Siebert - Wednesday, December 13, 2006
WASHINGTON, D.C. -- Ted Leonsis, vice chairman of AOL, just gave word-of-mou ...
- Julie Roehm Speaks: Former Wal-Mart Marketer Eyes Future
Marketing Daily, Tom Siebert - Tuesday, December 12, 2006
[People] Recently deposed Wal-Mart marketing executive Julie Roehm said she's already ...
- WOMMA CEO To Depart In March
MediaDailyNews, Tom Siebert - Tuesday, December 12, 2006
The day before the Word of Mouth Marketing Association's 2006 Summit begin ...
- Round Two: Former Wal-Mart Exec Roehm Already Fielding Offers
MediaDailyNews, Tom Siebert - Tuesday, December 12, 2006
Julie Roehm, Wal-Mart's recently deposed senior vice president of marketing communications, ...
- FTC Rejects Buzz Marketing Complaint, Hands WOMMA Victory
MediaDailyNews, Tom Siebert - Tuesday, December 12, 2006
The Federal Trade Commission handed the Word of Mouth Marketing community ...
- WOMMA CEO Resigns
Online Media Daily, Tom Siebert - Tuesday, December 12, 2006
The day before the Word of Mouth Marketing Association's 2006 Summit begin ...
- Analysts: IPG's Wal-Mart Loss No Big Deal
MediaDailyNews, Tom Siebert - Monday, December 11, 2006
Wall Street reacted harshly to the news that IPG's DraftFCB lost t ...
- Arbitron Makes RADAR Electronic
MediaDailyNews, Tom Siebert - Monday, December 11, 2006
Arbitron says it will improve its RADAR network radio service through t ...