- Reality Bites for CBS
TV Watch, Wayne Friedman - Thursday, September 30, 2004
CBS won the first week of the season. But don't break o ...
- Novellas: Next New Wave or Just Plain Ugly?
TV Watch, Wayne Friedman - Wednesday, September 29, 2004
Spanish-language TV novellas could be the next wave of low-cost high-rated progra ...
- Putting the 'Late' in Late Night
TV Watch, Wayne Friedman - Tuesday, September 28, 2004
Jay Leno will depart in five years; Craig Kilborn has already lef ...
- Quick, Liquid And Agile, Marketers Look To Web For Post-TV Messaging
TV Watch, Wayne Friedman - Monday, September 27, 2004
Some national TV advertisers may be looking for an excuse to lea ...
- Let's Talk About Sex, FCC
TV Watch, Wayne Friedman - Friday, September 24, 2004
Sex is one of the most misunderstood subjects on television by t ...
- Measuring a Show's Success One Ad Dollar at a Time
TV Watch, Wayne Friedman - Thursday, September 23, 2004
This season the entertainment press will look at the big-time, big-rated Thursd ...
- Where's the Scoop? And Who Got it First?
TV Watch, Wayne Friedman - Wednesday, September 22, 2004
When it comes to business entertainment, the stock market moves to i ...
- Will 'Rathergate' Cost CBS Ad Dollars?
TV Watch, Wayne Friedman - Tuesday, September 21, 2004
CBS News - once the citadel of TV Network news - shou ...
- Is 'The Contender' Looking to Avoid A Ratings Beating?
TV Watch, Wayne Friedman - Monday, September 20, 2004
With Fox's "The Next Great Champ" off to a bad first coup ...
- Fashion Victim: Primetime Product Placement Deals
TV Watch, Wayne Friedman - Friday, September 17, 2004
Program alert: Fashionistas may be having trouble this season placing groovy n ...
- Forget Hockey ESPN, Cycling Is All the Rage
TV Watch, Wayne Friedman - Thursday, September 16, 2004
With the news that the NHL owners are locking out the player ...
- Life Imitating Art, Imitating the Art of the Deal
TV Watch, Wayne Friedman - Wednesday, September 15, 2004
When it comes to TV marketing, have no fear - executives kn ...
- O, What A Feeling. But Was Winfrey's GM Giveaway A Good Media Deal?
TV Watch, Wayne Friedman - Tuesday, September 14, 2004
"The Oprah Winfrey Show" now holds the record for the biggest produ ...
- With Reality Sinking, Reality May Sink in for Product Placement Deals
TV Watch, Wayne Friedman - Monday, September 13, 2004
Barely a week into the new season, and two big name reali ...
- Viacom's Not-So-Upfront
TV Watch, Wayne Friedman - Friday, September 10, 2004
Clink your glasses, grab the shrimp on ice, and see the goo ...
- The Next Great Chump
TV Watch, Wayne Friedman - Thursday, September 9, 2004
"The Next Great Champ" came out swinging - but didn't hit anythin ...
- As Far as TiVo Business Models Go, This One May Not Make Your Favorites List
TV Watch, Wayne Friedman - Wednesday, September 8, 2004
Don't look for the story of TiVo to be TiVoed anytime s ...
- Madison In-Kind: Where's the Real Money in Product Placement
TV Watch, Wayne Friedman - Tuesday, September 7, 2004
With so much focus on product placement these days, I ask t ...
- A Programming Strategy That's 'Nothing' to Sneeze At
TV Watch, Wayne Friedman - Friday, September 3, 2004
"Seinfeld" may have been a half-hour show about nothing -- but n ...
- Fox News' TV Ratings GOP Doesn't Do Much For Its Madison Avenue Revenue Gap
TV Watch, Wayne Friedman - Thursday, September 2, 2004
Fox News may have deep-pocket Republican Convention viewers in its camp ...
- ABC's Entry Into Primetime's Billionaires Boy Club
TV Watch, Wayne Friedman - Wednesday, September 1, 2004
With a new TV show, Mark Cuban is looking to lift 'Bra ...