- PTC Targets MTV. I Need Some Zzzzzs
TV Watch, Wayne Friedman - Thursday, March 31, 2005
So here's the big yawn of the week: the Parent's Television Counc ...
- Hot Drama Is More of a Quiet Biography Profile
TV Watch, Wayne Friedman - Wednesday, March 30, 2005
Family feuds sometimes don't seem like all they're cracked up to b ...
- Leave It to the Professionals
TV Watch, Wayne Friedman - Tuesday, March 29, 2005
Brian Roberts, chairman/CEO of Comcast, not only knows a thing or t ...
- Walt Disney Co.: It Was A Micro-Managed World, After All
TV Watch, Wayne Friedman - Monday, March 28, 2005
For any major media company, it comes down to micro-managing versus "hands-off ...
- No Need to Fear: Advertisers Can Drink Up Edgy Programming This Year
TV Watch, Wayne Friedman - Friday, March 25, 2005
Heading into upfront season everyone is looking for an edge. For ...
- Branded Entertainment Prices Hitting the Fan
TV Watch, Wayne Friedman - Thursday, March 24, 2005
Good news for traditional sellers of television time - branded entertainment isn ...
- Network Executives Come and Go
TV Watch, Wayne Friedman - Wednesday, March 23, 2005
Advertisers must be scratching their heads when it comes to departing netwo ...
- Label This Newscast
TV Watch, Wayne Friedman - Tuesday, March 22, 2005
How much labeling do we need on U.S. television programming? Obviously ...
- 'Idol' TV Producers Want a Better Economic Idol
TV Watch, Wayne Friedman - Monday, March 21, 2005
"American Idol" has a new owner and that new company wants ...
- Happy Upfronting
TV Watch, Wayne Friedman - Friday, March 18, 2005
On your mark. Get set. Go upfronting. With seven weeks to ...
- Viacom Dismantles, Out Goes Its Media Password -- Synergy
TV Watch, Wayne Friedman - Thursday, March 17, 2005
With recent dismantling moves by Viacom and Liberty Media, TV executives seeming ...
- TiVo Zapped by Comcast
TV Watch, Wayne Friedman - Wednesday, March 16, 2005
It didn't take much to revive TiVo's stock; all it needed ...
- Put Down Those Fries, Come Out With Your Hands Up!
TV Watch, Wayne Friedman - Tuesday, March 15, 2005
TV programmers should not be rejoicing that a federal agency decision wi ...
- Reinventing for the Last Time
TV Watch, Wayne Friedman - Monday, March 14, 2005
What do syndication's "The Jane Pauley Show" and Spike TV's World Wrestli ...
- Syndication Is Back in the Game
TV Watch, Wayne Friedman - Friday, March 11, 2005
Wasn't it a couple of years ago media agency executives said syndicati ...
- Commercial-Free TV
TV Watch, Wayne Friedman - Thursday, March 10, 2005
Just as more product integration is creeping on airwaves these days, commercial-fr ...
- Sponsors Search for Non-Boxing Metaphors to Get off the Mat
TV Watch, Wayne Friedman - Wednesday, March 9, 2005
Any boxing metaphor for the weak debut for Mark Burnett Productions' "T ...
- Sony's Stringer Looking for a New Tune
TV Watch, Wayne Friedman - Tuesday, March 8, 2005
We've heard the same song and dance at Sony for over ...
- Mark Burnett's Branded Entertainment Apprentice Deals
TV Watch, Wayne Friedman - Monday, March 7, 2005
Branded entertainment's young legacy, as a still growing marketing tool, has nev ...
- Voom Strolling in Limboland
TV Watch, Wayne Friedman - Friday, March 4, 2005
Perhaps it's time for Charles Dolan to leave bad enough alone. T ...
- Marketing in Indy Car Racing: Hebrew Readers, Take Note
TV Watch, Wayne Friedman - Thursday, March 3, 2005
ESPN and ABC will now force TV viewers to buy really b ...
- Sinclair's TV Picture: No Syndicated Programming. No Movie Advertising. No Future?
TV Watch, Wayne Friedman - Wednesday, March 2, 2005
The barometer may be dropping for Sinclair Broadcast Group, possibly caused ...
- Dreaming of the Taliban and Tequila
TV Watch, Wayne Friedman - Tuesday, March 1, 2005
Finally I can dream about whiskey while watching news reports of c ...