- First Magazines, Then TV, Now Wal-Mart Muscles Into DVDs
MediaDailyNews, Wayne Friedman - Wednesday, August 31, 2005
In a growing trend for DVD marketing, major retailers such as Wal-Ma ...
- Fox's First New Season Break: An Early "Prison Break"
MediaDailyNews, Wayne Friedman - Wednesday, August 31, 2005
The networks have formally begun their fall season programming assault, and F ...
- Biggest TV Stars Of '05 (So Far): Hispanic, Cable, And Everlast Boxing Equipment
TV Watch, Wayne Friedman - Wednesday, August 31, 2005
U.S. advertising grew almost 6 percent in the first half of 20 ...
- Interactive TV Approaches Tipping Point, Over Half Of U.S. Will Be Interactive By '09
MediaDailyNews, Wayne Friedman - Tuesday, August 30, 2005
After years of fits and false-starts, interactive TV is finally approaching t ...
- Networks Feature More Gays, Still Not Enough To Be GLAAD About
MediaDailyNews, Wayne Friedman - Tuesday, August 30, 2005
There will be more gay and lesbian characters on network television th ...
- When It Rains It Pours Ratings, Weather Channel Gains Momentum With Katrina
MediaDailyNews, Wayne Friedman - Tuesday, August 30, 2005
Hurricane Katrina packed winds of more than 150 miles per hour--and al ...
- NHL and CBS News: Looking For Better, Hard-Hitting Hockey And News
TV Watch, Wayne Friedman - Tuesday, August 30, 2005
The NHL and CBS News need better company images--and yesterday both to ...
- Univision Flagship Makes Nielsen History, Wins New York Ratings Sweep
MediaDailyNews, Wayne Friedman - Monday, August 29, 2005
Univision's WXTV in New York made some history--and at the same ti ...
- Marketing New TV Shows Requires Sacrifice
TV Watch, Wayne Friedman - Monday, August 29, 2005
It wasn't too long ago broadcast networks talked about off-line marketing. Th ...
- Martha Stewart New Shows: Fun, Witty, Ponchos and Hot Dogs
MediaDailyNews, Wayne Friedman - Friday, August 26, 2005
TV home craft diva Martha Stewart and producer Mark Burnett say t ...
- Station Deals Pick Up Amid Slow-Moving Ad Market
MediaDailyNews, Wayne Friedman - Friday, August 26, 2005
In a weakening national TV spot advertising market, now two major broadcasti ...
- Scripps Doesn't Play Like That
TV Watch, Wayne Friedman - Friday, August 26, 2005
Reality shows with no branded entertainment? That's impossible. Isn't that the who ...
- Cable Makes Even More Viewer Gains Over Broadcast Networks This Summer
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2005
Cable networks are having their best summer ever--so much so that the ...
- NASCAR Goes Branded In Deal With Madison Road Entertainment
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2005
NASCAR has inked a deal with branded entertainment agency Madison Road Entertainmen ...
- Cablevision Goes Wireless With Tivo
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2005
Cablevision Systems Corp. said it agreed to test market digital video recorde ...
- Pat Robertson Outburst Screams Trouble for ABC Family
TV Watch, Wayne Friedman - Thursday, August 25, 2005
It's time for broadcaster/religious personality Pat Robertson to unplug his electronic soapb ...
- Interactive TV Spots Prove Less Than Activating, Viewers Grow Fatigued
MediaDailyNews, Wayne Friedman - Wednesday, August 24, 2005
A new interactive study that uses set-top boxes to monitor second-by-second airi ...
- Agency: Cable Medium Grows, But No Networks Poised To Challenge Broadcast
MediaDailyNews, Wayne Friedman - Wednesday, August 24, 2005
This summer, the cable industry proved once again that it knows h ...
- The TV Name Game Coming Soon to a City Near You
TV Watch, Wayne Friedman - Wednesday, August 24, 2005
Echostar is seeking the ultimate in off-line marketing: Looking for a to ...
- Nielsen Fans New Flame: Sports Fans, NFL's In The Huddle
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2005
Want to know how many Snickers bars the average NASCAR fan bu ...
- Gambling With the New Fall Season
TV Watch, Wayne Friedman - Tuesday, August 23, 2005
Who can you believe these days -- the TV media buyers ...
- Study Finds Ads More Persuasive Than Product Placement
MediaDailyNews, Wayne Friedman - Monday, August 22, 2005
New consumer research suggests that branded entertainment still has a long w ...
- TV Advocacy Ad Clash
TV Watch, Wayne Friedman - Monday, August 22, 2005
Advocacy TV advertising generally is a no-no for TV networks and station ...
- Hallmark Channel No Longer In The Cards, Crown To Greet Bidders
MediaDailyNews, Wayne Friedman - Friday, August 19, 2005
You can't be an island in the TV world, and Crown Med ...
- NBC Universal Narrows Media Buying Review To Six, Two Incumbents
MediaDailyNews, Wayne Friedman - Friday, August 19, 2005
NBC Universal, the General Electric unit that sells a lot of medi ...
- DVR Research Doesn't Terrify, It Pacifies
TV Watch, Wayne Friedman - Friday, August 19, 2005
Maybe there's a DVR research conspiracy plaguing the TV public these day ...
- FCC Orders Bugs To Crawl On Kids' TV Shows, Will Viewers Bite?
MediaDailyNews, Wayne Friedman - Thursday, August 18, 2005
This fall, kids' TV shows will be bugged up, thanks to t ...
- CBS Offers Half-Hour Sneak Peek
MediaDailyNews, Wayne Friedman - Thursday, August 18, 2005
CBS will amp up the fall season with a 30-minute preview sho ...
- Age and Money Drive Entertainment Divorces
TV Watch, Wayne Friedman - Thursday, August 18, 2005
It's a sad day for entertainment business marriages: ESPN won't be airi ...
- Rocky Road For Reality TV, New Genre May Face Death of Kiss
MediaDailyNews, Wayne Friedman - Wednesday, August 17, 2005
Young-skewing advertisers may be wondering--where have all the rock videos gone? T ...