- Moonves Upbeat About CBS Upfront
MediaDailyNews, Wayne Friedman - Friday, May 30, 2008
CBS' chief executive Les Moonves believes this year's TV upfront advertising mark ...
- Ad Alert: TVB Accesses TV Season
MediaDailyNews, Wayne Friedman - Friday, May 30, 2008
No matter what cable networks may tell you about the depressing broadca ...
- Streaming Full-Length Cable Shows: Are Cable Operators Partners?
TV Watch, Wayne Friedman - Friday, May 30, 2008
It is time for cable networks to cut cable operators into the ...
- AFTRA Reaches Tentative Agreement, Net Pay Doubles
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2008
One piece of another possible strike headache has ended for Hollywood studios--t ...
- Soft Market: Viacom Forecasts Slower 2Q Ad Biz
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2008
Two senior media executives are now saying there is some softness ...
- Broadcast's Upfront Forecast: Partly Cloudy, With A Chance Of CPM showers
TV Watch, Wayne Friedman - Thursday, May 29, 2008
Your weather forecast for TV's upfront will have clouds rolling in th ...
- Sunday Showcase: MRC Rolls Out CW's Schedule
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2008
Analysts had speculated that MRC paid anywhere from $10 million to $ ...
- CBS Wins Memorial Day Ratings
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2008
The summer TV season is officially here--but already it's not providing a ...
- TV Remotes Still Provide That Needed Break From Computers
TV Watch, Wayne Friedman - Wednesday, May 28, 2008
Who wants to get away from working on a computer? Everyone ...
- Tried & True: NBC Launches New Season In Fall
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2008
NBC will make the unusual move in not using its big-rated Summ ...
- Will NBCU and Time Warner Marry?
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2008
Those pesky Time Warner-NBC Universal merge stories won't go away. With N ...
- Returning Champ: Fox TV Ratings Take '08 Victory Lap
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2008
To no one's surprise, Fox took another season victory this year. ...
- Forget Product Placement; TV Hosts Are Selling Live Again
TV Watch, Wayne Friedman - Tuesday, May 27, 2008
If you believe product placements are time-consuming, labor-intensive, and possibly even deceptiv ...
- Puck Me: NHL Delivers Big Numbers For Versus
MediaDailyNews, Wayne Friedman - Friday, May 23, 2008
Versus goes into this weekend's NHL Stanley Cup Finals between the Detro ...
- 'Idol' Regains Season Ratings Crown
MediaDailyNews, Wayne Friedman - Friday, May 23, 2008
For the second night in a row, Fox's "American Idol" pulled t ...
- Fox's 'So You Think You Can Dance' Grabs New Summer Sponsors
MediaDailyNews, Wayne Friedman - Friday, May 23, 2008
Fox's big summer show of the past few seasons, "So You Thi ...
- Viewer Perceptions Of Cable Sometimes Don't Matter
TV Watch, Wayne Friedman - Friday, May 23, 2008
In a recent study released by the Cabletelevision Advertising Bureau, viewers we ...
- Planet Green Gets Some, GM Backs Discovery's New Eco Channel
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
General Motors will be a major sponsor in Discovery Communications' new Plan ...
- Brandtique: Corona, Whirlpool, T-Mobile, Wii
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
Corona Beer and Cinco de Mayo? Seems like they go together. B ...
- Back To School: CBS Launches College Sports Ad Net
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
Partnering with the NCAA, CBS has created the CBS College Sports Networ ...
- 'Idol' Regains Thrown-In Season Finale
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2008
For its final episode of the season, Fox's "American Idol" showed so ...
- Should We Worry About Less Independent TV Production?
TV Watch, Wayne Friedman - Thursday, May 22, 2008
Why do independent programmers only contribute 18% to prime-time lineups now, vers ...
- Hallmark, Starcom Ink Early Upfront Deal
MediaDailyNews, Wayne Friedman - Wednesday, May 21, 2008
Getting a jump on the upfront selling season, Hallmark Channel announced ...
- Slam Dunk: NBA Ratings Soar For ESPN, ABC
MediaDailyNews, Wayne Friedman - Wednesday, May 21, 2008
When it comes to sports, TV ratings are soaring--especially for the NB ...
- Cable's Slow-Moving Addressable Ad Efforts Could Be Bypassed By Car Advertisers
TV Watch, Wayne Friedman - Wednesday, May 21, 2008
For some time now the cable industry has been running the gauntl ...
- Motorola: Young Adults Influence Key Tech Decisions
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2008
Consumer media equipment company Motorola says young adults are influencing their parent ...
- 'Smackdown': MyNetwork TV Goes To The Mat
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2008
In looking to give a boost to its new wrestling series, MyNetwork ...
- ABC Grabs Sundays This Season, But Ratings Drop
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2008
ABC won the last Sunday of the season, but showed ratings th ...
- 15% Ratings Decline? No Problem: Pick A Response
TV Watch, Wayne Friedman - Tuesday, May 20, 2008
Broadcast erosion this year is more like chunks of land falling in ...
- Digital Change in '09 Will Boost Cable, But Increase Competition
MediaDailyNews, Wayne Friedman - Monday, May 19, 2008
Multichannel video retailer providers, especially traditional cable system operators, will have fi ...