- Given Fallout, If SAG Strikes, Summer Is Best Time
MediaDailyNews, Wayne Friedman - Friday, June 27, 2008
Another possible TV strike is not good news for advertisers and med ...
- News Flash: Cable Coverage Beats Broadcast
MediaDailyNews, Wayne Friedman - Friday, June 27, 2008
Fueled by this year's presidential race, cable news channels now command ...
- Game Changing? Drug-Using Pro Athlete Continues As Product Spokesman
TV Watch, Wayne Friedman - Friday, June 27, 2008
Most people in this country have probably never heard of Tom Boone ...
- Overexposed: Kids See Too Many Alcohol Ads On Cable
Marketing Daily, Wayne Friedman - Thursday, June 26, 2008
Alcohol TV commercials are on the rise -- and more young peop ...
- TiVo, TRA To Measure Purchases Based On Ad Exposure
MediaDailyNews, Wayne Friedman, David Goetzl - Wednesday, June 25, 2008
TiVo said Tuesday it has reached an agreement with a marketing resear ...
- Overexposed: Kids See Too Many Alcohol Ads On Cable
MediaDailyNews, Wayne Friedman - Wednesday, June 25, 2008
Alcohol TV commercials are on the rise -- and more young peop ...
- Jungle Warfare: Good News For TV Ad Sellers Despite Rough Economy
TV Watch, Wayne Friedman - Wednesday, June 25, 2008
The jungle of the upfront TV market is clearing, while that ...
- PIC Media To Split With Interpublic
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, June 24, 2008
PIC Media Group, a firm that specializes in buying 10-second spots f ...
- Disney Puts ABC TV Shows On Veoh Site
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2008
Moving toward a digital syndication model similar to its competitors, Disney-ABC Networ ...
- Nielsen: Moviegoers Award 3-D At Box Office
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2008
New 3-D technology has given movie theater owners hope for big reven ...
- Needing Air To Breathe And Market: NBC And Beijing Olympics Advertisers
TV Watch, Wayne Friedman - Tuesday, June 24, 2008
Forget about the usual TV advertisers' worries about the Beijing Olympics. Wor ...
- Navic Helps Media Agencies Maximize Ad Reach
MediaDailyNews, Wayne Friedman - Friday, June 20, 2008
Microsoft Corp.'s purchase of Navic Systems will give media agencies perhaps t ...
- 1Q: Local TV Revs Down, But Syndie Sparkles
MediaDailyNews, Wayne Friedman - Friday, June 20, 2008
The first quarter of the year wasn't a winner for big mark ...
- Tiger Woods On The DL: Chipping Onto What Remains Of Woods' Golf Marketing Green
TV Watch, Wayne Friedman - Friday, June 20, 2008
The absence of Tiger Woods for the better part of next ye ...
- Lifetime Entertainment Prez Resigns
MediaDailyNews, Wayne Friedman - Thursday, June 19, 2008
Susanne Daniels is leaving as president of entertainment for Lifetime Networks, ...
- Dramas Drive DVR Playback, 'Heroes,' 'Lost' Lead Pack
MediaDailyNews, Wayne Friedman - Thursday, June 19, 2008
High-rated shows don't mean high DVR playback. But for the most par ...
- NBC Pleases 18-49s With 'Talent'
MediaDailyNews, Wayne Friedman - Thursday, June 19, 2008
Finally, there's a bit of summer TV program talent hitting the airwave ...
- HuluPeoria? Local TV Sites Should Abandon Station Brands, Find New Monikers
TV Watch, Wayne Friedman - Thursday, June 19, 2008
New media executive Steve Safran said at Promax that the best w ...
- Syndies Seize The Day: $200 Million More In Upfront
MediaDailyNews, Wayne Friedman - Wednesday, June 18, 2008
TV's upfront ad market is in reruns. The syndication industry grabbed healt ...
- SNL To Radio/TV: Go West!
MediaDailyNews, Wayne Friedman - Wednesday, June 18, 2008
Over the next four years, the greatest TV/radio revenue potential appears ...
- Is Reality TV Running Out Of Ideas? Maybe Viewers Have Some Stories
TV Watch, Wayne Friedman - Wednesday, June 18, 2008
Think there's too much reality TV on the airwaves? If one veter ...
- Nielsen: Ads Flat In 1Q, But Niche Media Rises
MediaDailyNews, Wayne Friedman - Tuesday, June 17, 2008
While U.S. advertising was essentially flat in the first half of 200 ...
- NAB: Greater Awareness Of Impending Digital Shift
MediaDailyNews, Wayne Friedman - Tuesday, June 17, 2008
Despite concerns over the change to all digital TV season, a n ...
- Couric A Safe Bet For CBS News, MSNBC's Olbermann Too Edgy
TV Watch, Wayne Friedman - Tuesday, June 17, 2008
CBS made the safe choice by hiring Katie Couric, but it see ...
- Web Do-Over: ABC Gives TV Advertisers Makegoods--Online
MediaDailyNews, Wayne Friedman - Monday, June 16, 2008
Broadcast networks are starting to experiment in giving makegood inventory in digit ...
- NBA Trumps All TV Rivals
MediaDailyNews, Wayne Friedman - Monday, June 16, 2008
CBS' "Swingtown" swung a little bit lower this week. The one-hour dra ...
- NBC Mourns Death of Tim Russert
MediaDailyNews, Wayne Friedman - Monday, June 16, 2008
Tim Russert, who made "Meet the Press" must-see new viewing, died Frid ...
- Another TV Strike Could Mean Another Marketing Problem For TV Executives
TV Watch, Wayne Friedman - Monday, June 16, 2008
It didn't seem possible just a few months ago that there cou ...
- WB TV OKs Digital Deals, Sets Shows In 'Premium Environment'
MediaDailyNews, Wayne Friedman - Friday, June 13, 2008
Looking to broaden its once-traditional TV brands--now digital brands--Warner Bros. Television Gro ...
- NBC's 'Celebrity Circus' Wins Its Time Slot
MediaDailyNews, Wayne Friedman - Friday, June 13, 2008
This summer has yet to produce any new high-rated programming blood--but so ...