- Like Other Programmers, PBS Looks To Web To Get Viewers -- And Advertisers
TV Watch, Wayne Friedman - Friday, June 13, 2008
PBS has been moving to a more advertising-supported model over the la ...
- TVB: Cable Slammed By Satellite Growth
MediaDailyNews, Wayne Friedman - Thursday, June 12, 2008
Cable system operators continue to be hurt at the expense of increasi ...
- Storied NBA Games Score For ABC
MediaDailyNews, Wayne Friedman - Thursday, June 12, 2008
This summer may be a drag on some networks' original-scripted, rerun a ...
- TV Opinions With Teeth: Some Prefer TV Vampires Over TV Swingers
TV Watch, Wayne Friedman - Thursday, June 12, 2008
Who am I to judge a TV viewer's moral opinion? Here's ...
- Verklin Helms Canoe, Wants Advertising Pushed To 'New Level'
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2008
Confirming one of the worst-kept secrets in the business, longtime Aegis Med ...
- Advertisers Bike Through Tour de France Scandals
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2008
Tour de France advertisers are coming back to Versus--but not without so ...
- Trib Ups Hendricks To EVP, Sales
MediaDailyNews, Wayne Friedman - Wednesday, June 11, 2008
Tribune Broadcasting group advertising executive John Hendricks has been promoted to executi ...
- Time Warner's Long-Time Network Flirtation Now Changes Little
TV Watch, Wayne Friedman - Wednesday, June 11, 2008
Time Warner mulling a possible NBC smells like another potentially big de ...
- Upfront: ABC, Fox Report Gains In '08
MediaDailyNews, Wayne Friedman - Tuesday, June 10, 2008
ABC and Fox say they have completed their respective upfront activities, wi ...
- NBCU Taps NextMedium To Enhance Product Placement
MediaDailyNews, Wayne Friedman - Tuesday, June 10, 2008
NBC Universal has hired NextMedium, a product-placement agency, to help the med ...
- Upfront Surprises: The CW Sells Well, As Do Bigger Networks
TV Watch, Wayne Friedman - Tuesday, June 10, 2008
Surprised by how the CW fared this upfront period? Not everyone i ...
- Agencies Eye Moderate Upfront Cable Gains
MediaDailyNews, Wayne Friedman - Monday, June 9, 2008
Now that the broadcast market is done, cable TV deal-making has start ...
- Nielsen: Death Of :30 Greatly Exaggerated
MediaDailyNews, Wayne Friedman - Monday, June 9, 2008
Reports of the death of the 30-second spot have been greatly exaggerate ...
- Sony's Future Media Strategy May Be Outside The Box - The One In Your Living Room
TV Watch, Wayne Friedman - Monday, June 9, 2008
Sony was never big in the traditional business of TV distribution ...
- Upfront: Viewership Down, But Prime To Fetch $9.2 Billion
MediaDailyNews, Wayne Friedman - Friday, June 6, 2008
With virtually 85% of all broadcast network prime-time upfront deals completed, ...
- Brockman Upped To Disney/ABC EVP
MediaDailyNews, Wayne Friedman - Friday, June 6, 2008
Disney-ABC Television Group has promoted Kevin Brockman to executive vice president, glob ...
- Whither Movie Studios This Upfront Market -- And In The Coming Years?
TV Watch, Wayne Friedman - Friday, June 6, 2008
Where are the movie studios this upfront market? Typically these companies a ...
- Election Dollars To Pay Off In 3Q For Scripps
MediaDailyNews, Wayne Friedman - Thursday, June 5, 2008
Politics pays -- handsomely. The silver lining for TV station groups ...
- 'Hell' Is Hot For Fox
MediaDailyNews, Wayne Friedman - Thursday, June 5, 2008
Fox is keeping the pressure on, as "Hell's Kitchen" becomes one ...
- NBC's Olympic-sized Advertising Hurdle
TV Watch, Wayne Friedman - Thursday, June 5, 2008
NBC might be "on track" with its Beijing Olympics TV advertising sal ...
- TV Season Online: ABC Drops, CBS Leads
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2008
The traditional TV season for the TV networks didn't exactly follow the ...
- ABC's 'Mole' Hides From Ratings
MediaDailyNews, Wayne Friedman - Wednesday, June 4, 2008
A new version of "The Mole" kept ABC mostly underground on Mond ...
- Crashing The Boards: NBA Finals Aim To Grab Super Bowl's Lightning In Bottle
TV Watch, Wayne Friedman - Wednesday, June 4, 2008
Will we have a repeat of the Super Bowl with the N ...
- NBCU, Nielsen Fuse Metrics For Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2008
NBC Universal and The Nielsen Co. have struck a deal to crea ...
- Many Network TV Upfront Deals To Close This Week
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2008
Media agency executives and network sales were back on the upfront tra ...
- Mobile Ads: 16-35s Say OK If Service Free Or Discounted
MediaDailyNews, Wayne Friedman - Tuesday, June 3, 2008
Cash-strapped young mobile phone users don't mind ad-supported content--but there is ...
- Looking For TV's 'Sex And the City' -- For Men
TV Watch, Wayne Friedman - Tuesday, June 3, 2008
Media research tells us prime-time and daytime TV is a medium dominat ...
- Upfront: ABC Seals Starcom, Zenith Deals, Wants Double-Digit Increases
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, June 2, 2008
Although the upfront market is off to the races, with ABC a ...
- 'Lost' Finds Sweet Spot, 'Dance' Places Second For Season
MediaDailyNews, Wayne Friedman - Monday, June 2, 2008
The "Lost" two-hour season-ender pegged the 4-year-old show to a Nielsen prelimina ...
- Big Media Refines Its Focus On Broadcast News
TV Watch, Wayne Friedman - Monday, June 2, 2008
CBS chief executive Les Moonves didn't have any real breaking news stori ...