- Neel To SVP, Initiative LA Broadcast
MediaDailyNews, Wayne Friedman - Friday, November 28, 2008
Bolstering up its senior executive ranks, media agency Initiative has promoted Chr ...
- New Broadcast Shows Fail To Deliver
MediaDailyNews, Wayne Friedman - Friday, November 28, 2008
How well are new network shows going this year? Not as we ...
- 'Dance' Fever: ABC Wins November Sweeps
MediaDailyNews, Wayne Friedman - Friday, November 28, 2008
With one night to go, ABC all but wrapped up a Novemb ...
- Nielsen: Hispanic TV Homes Trail In Digital Switchover
MediaDailyNews, Wayne Friedman - Tuesday, November 25, 2008
Analog TV homes continue to change over to digital TV households ...
- CBS Owns Monday Sweeps
MediaDailyNews, Wayne Friedman - Tuesday, November 25, 2008
Heading into the last days of the November sweeps, CBS still hol ...
- Digital Lessons TV Should Learn From Music Companies: Watch The Rising Waters
TV Watch, Wayne Friedman - Wednesday, November 26, 2008
Traditional big media will only really become new media when there ...
- Tune In: TV Viewing Up 4.1% In 3Q
MediaDailyNews, Wayne Friedman - Monday, November 24, 2008
Traditional television viewing keeps climbing -- even as competing platforms grow ...
- SAG Threatens Strike, Producers Resolute
MediaDailyNews, Wayne Friedman - Monday, November 24, 2008
The Screen Actors Guild is close to a strike authorization vote--but th ...
- Weak TV Ad Market? What About Prime-time Infomercials?
TV Watch, Wayne Friedman - Tuesday, November 25, 2008
Now that Fox has officially abandoned kids' programming after dropping its time-b ...
- Traditional TV-Minded Companies Want Consumers To Themselves -- Even For A Minute
TV Watch, Wayne Friedman - Monday, November 24, 2008
Wandering in the Burbank Airport, I'm again reminded how the whole med ...
- Braking: Auto Marketers Drop 10% In Ad Spend
Marketing Daily, Wayne Friedman - Friday, November 21, 2008
Big Auto is begging for a bailout. So it's no surprise th ...
- PV Launches BreakingNews.com, Gives Instant Ad Push
MediaDailyNews, Wayne Friedman - Thursday, November 20, 2008
PV Media Group has formed a joint venture with long-time newswire servi ...
- CW Dumps MRC's Sunday Night Run
MediaDailyNews, Wayne Friedman - Thursday, November 20, 2008
In the end, no matter how financially protected you are, low ratin ...
- Kids' Obesity Problems Go Beyond Television
TV Watch, Wayne Friedman - Friday, November 21, 2008
Cut back on a diet of fast-food commercials for kids, and you' ...
- Braking: Auto Marketers Drop 10% In Ad Spend
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
Big Auto is begging for a bailout. So it's no surprise th ...
- All Business Is Personal: CBS Moves Media Biz To OMD
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
CBS Corp. has suddenly moved its $135 million media business, without ...
- Video Streaming: Solution To Conference Slowdowns?
TV Watch, Wayne Friedman - Thursday, November 20, 2008
Executives at TV and media conferences everywhere fear the economy will sl ...
- Subaru Drives NBC's 'Green Is Universal'
Marketing Daily, Wayne Friedman - Wednesday, November 19, 2008
Subaru of American has made a major sponsoring deal with NBC Univers ...
- Comcast Nets Push Digital Product Placements
MediaDailyNews, Wayne Friedman - Wednesday, November 19, 2008
Comcast Networks has made a deal with London-based tech company MirriAd f ...
- Touchdown: ESPN To Air BCS, Outbids Fox
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
Walt Disney will again air the college football Bowl Championship Series starti ...
- Recession's Upside: Better Ratings From Unhappier Viewers
TV Watch, Wayne Friedman - Wednesday, November 19, 2008
TV executives should love unhappy TV viewers. In a weakening economy, wi ...
- Subaru Drives NBC's 'Green Is Universal'
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
For its now second annual "Green is Universal" week, NBC Universal h ...
- Major League Baseball Scores With Out-Of-Home Ad Exposures
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
Nielsen Co. says one major out-of-home media company, Arena Media Networks, pull ...
- November Sundays Have Something For Everyone
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2008
This November, Sunday night proved on old adage about television: With counter-programmin ...
- Hulu Good For Traditional TV Advertisers; YouTube, Not So Much
TV Watch, Wayne Friedman - Tuesday, November 18, 2008
NBC's lowly fourth-place position among TV networks is in direct counterpoint ...
- Station Victory: TVB Endorses L3 Ratings
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
Supporting what TV stations have been pushing for months, the Television Bure ...
- Thursday's 'Grey's,' 'CSI' Hold Sweeps Supremacy
MediaDailyNews, Wayne Friedman - Friday, November 14, 2008
The second Thursday of the November sweeps looked much the same ...
- TV's New Metrics -- Ben Silverman Knows The Score
TV Watch, Wayne Friedman - Monday, November 17, 2008
Is a network that is down 13% in ratings but up 5 ...
- Scorecard: BCS Weighs 2009 Ad Options
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2008
While TV bidding for the coming years of the Bowl Championship Seri ...
- Phone It In: VivaKi Makes Deal With Mobile Discovery
MediaDailyNews, Wayne Friedman - Thursday, November 13, 2008
Looking to use existing mobile phones to measure and engage with oth ...