- Obama Supports DTV Delay, Bill Passage Expected
MediaDailyNews, Wayne Friedman - Friday, January 30, 2009
A postponement for the changeover to all digital TV signals is looki ...
- 'Idol' Still A Powerhouse
MediaDailyNews, Wayne Friedman - Friday, January 30, 2009
Though down in ratings versus a year ago, Fox's "American Idol" c ...
- Google Ad Platform Supplies Better Viewer Data
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
Google TV Ads, the TV advertising platform for TV advertisers, is offeri ...
- Network Layoffs: ABC Eliminates 5% Of Workforce
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
Media/entertainment industry layoffs have hit the Disney-ABC Television Group. Executives close ...
- Fast Money: Cash4Gold Buys Super Bowl Spot
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2009
NBC couldn't find last-minute gold for its Super Bowl commercials--until the netwo ...
- NBC Super Bowl Spot Super-Sells To Viewers With Little Money
TV Watch, Wayne Friedman - Friday, January 30, 2009
News that NBC had sold a Super Bowl spot to direct respon ...
- Do Thumbthing: NBC Mobile Traffic Climbs
MediaDailyNews, Wayne Friedman - Wednesday, January 28, 2009
The economy isn't sinking when it comes to NBC's digital platforms. I ...
- 'Idol' Rules Again, 'Loser' Leads
MediaDailyNews, Wayne Friedman - Wednesday, January 28, 2009
With all presidential inauguration activities out of the way, Fox's "American Ido ...
- TiVo's Rogers: Local TV Needs Radical Ad Rebooting For Long-Term Revival
TV Watch, Wayne Friedman - Thursday, January 29, 2009
Pop-up ads on your TV screen? Pre-roll commercials before your DVR rol ...
- MediaBank Integrates With Google TV Ads
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
MediaBank, the rebel software system upstart for media planners and buyers, h ...
- Super Bowl Update: Slow Pregame Sell, 4 Game Spots Remain
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2009
NBC has sold a number of remaining Super Bowl spots at le ...
- NATPE Executives Call For Risk-Taking With 'Laser Focus'
TV Watch, Wayne Friedman - Wednesday, January 28, 2009
Television is a battleground, and TV executives are aiming right at viewe ...
- Hulu Buys Super Bowl Spot
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
The NBC/News Corp. Hulu video site will get one of the bigge ...
- This TV Enjoys 60% Clearance
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
New local TV multicast network ThisTV has signed stations and station grou ...
- New Member: MTV Launches Comedy Tribe Ad Net
MediaDailyNews, Wayne Friedman - Monday, January 26, 2009
One of the better-known brand TV names-- MTV Networks--will now be selli ...
- Take Your Ads Off TV Completely? Will You Disappear?
TV Watch, Wayne Friedman - Tuesday, January 27, 2009
What's the damage if you're a big consumer brand that spends few ...
- 4Q: NBCU Revs Fell 3%, Cable Strong, Local TV Weak
MediaDailyNews, Wayne Friedman - Friday, January 23, 2009
After decent early 2008 profitable earning periods, NBC Universal slipped in t ...
- 'Grey' Slays 'CSI'
MediaDailyNews, Wayne Friedman - Friday, January 23, 2009
In mid-January, ABC's "Grey's Anatomy" took over where it left off wh ...
- ABC's Chief Researcher Mellon Exits
MediaDailyNews, Wayne Friedman - Friday, January 23, 2009
ABC Television Network's top research executive-- Michael Mellon, senior vp of research--h ...
- Syndicating TV Shows Is Still A TV Model
TV Watch, Wayne Friedman - Monday, January 26, 2009
Despite its size, syndication has been one of the steadiest national ...
- ABC Entertainment Group Merges TV, Production Units
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2009
Looking to streamline the entertainment process--as well as save a few bucks--Disney-A ...
- Meredith Fiscal 2Q: Publishing, Broadcast Hit, Web Biz Improves
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2009
Meredith Corporation witnessed its broadcasting and publishing business losing steam with low ...
- 'Lost' Struggles, 'Lie To Me' Shaky
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2009
The first big battleground of the New Year had ABC's season premie ...
- Should TV Networks Program Their Commercials?
TV Watch, Wayne Friedman - Friday, January 23, 2009
TiVo has just made a case for TV networks to start programmi ...
- Ad-On: 'Q' Score May Suggest Better TV Performance
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2009
Emotionally bonded to your TV show? That may mean more to advertise ...
- Innovation Names Cooperstein West Coast Director
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2009
Initiative's West Coast office has added to its executive lineup, recruiting aga ...
- Obama's Inauguration Second-Highest Ratings, 'Idol' Falls
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2009
Tuesday's inauguration of President Barack Obama recorded the second-best viewing of ...
- Why TV Programmers Won't Take Marketing Lessons From The Internet
TV Watch, Wayne Friedman - Thursday, January 22, 2009
This is why TV programmers should never become Reunion.com. Somehow I w ...
- Digital Gap: 9% Of Viewers Unprepared For Switch
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2009
Nine percent of U.S. TV viewers are still unprepared for the changeov ...
- Net Gains: NBC Viewership Soars On Its Web Site
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2009
Though NBC remains in last place among traditional TV viewers, in 200 ...