- Turner To Vice Chair, Mercury Media, Pushes Direct-Response
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2009
Former NBC senior advertising sales executive Keith Turner has been named vi ...
- Many Cable Nets See Uptick in 2Q, USA Leads Pack
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2009
Many of cable's stronger networks continued their positive results in the seco ...
- Cablevision Wins Key DVR Technology Suit
MediaDailyNews, Wayne Friedman - Monday, June 29, 2009
A major victory for Cablevision Systems Corp. against the Hollywood studios a ...
- Triple Play: Ion Media Distributes HD, Digital and Mobile TV
MediaDailyNews, Wayne Friedman - Monday, June 29, 2009
Financially strapped, Ion Media Networks says it is one of the fir ...
- What Will Comic-Con Do For TV Shows This Year?
TV Watch, Wayne Friedman - Tuesday, June 30, 2009
What should Comic-Con bring for TV marketers? Buzz, crazy fans, and, ye ...
- General Mills, Nike Among Tour De France Backers
Marketing Daily, Wayne Friedman - Monday, June 29, 2009
Other big advertiser deals include General Motors' Cadillac, which will sponsor ...
- Buyers Market: Upfront Could OK 4Q Ad Flexibility
MediaDailyNews, Wayne Friedman, David Goetzl - Friday, June 26, 2009
As the upfront advertising market begins to percolate, some media agency executiv ...
- CBS Launches 'Project L.E.N.O.'
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Looking to take full advantage of the radically changing 10 p.m. ti ...
- Versus Re-Cycles: Armstrong Rides Tour de France
MediaDailyNews, Wayne Friedman - Friday, June 26, 2009
Versus' big marketing plans for its Tour de France coverage this ye ...
- King Of Pop's Death Spurs Old-School TV Watching
TV Watch, Wayne Friedman - Monday, June 29, 2009
The reality show that was Michael Jackson's death continued to occupy t ...
- Nielsen: Teens' TV Use Rises, Web Time Less Than Adults
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2009
Teens aren't all into the Internet or avoiding TV, contrary to comm ...
- Night Life: 'Late' Winged 'Tonight,' But Conan Prevails
MediaDailyNews, Wayne Friedman - Thursday, June 25, 2009
With the new late-night battle now in its third week, "The Tonig ...
- Michael Jackson's TV Death: Little Commercialism, But Much More To Come
TV Watch, Wayne Friedman - Friday, June 26, 2009
TV news channels rushed into high gear over the news of Micha ...
- TV, Comcast To Charge Non-Subscribers For 'TV Everywhere'
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2009
Cable industry giants are moving forward on their plan to make su ...
- Nielsen: 2 Mil. Homes Can't Get TV
MediaDailyNews, Wayne Friedman - Wednesday, June 24, 2009
Nielsen says that now, 1.8% of U.S. TV homes are not receivi ...
- More Oscar Best-Picture Nominees, More Movie TV Commercials?
TV Watch, Wayne Friedman - Thursday, June 25, 2009
With the movie academy's decision to expand the number of titles ...
- Analyze This: TiVo, Quantcast Partner For Greater TV, Net Metrics
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2009
TiVo, the digital video equipment maker/media researcher and Quantcast, the Internet med ...
- TLC Hits Jackpot With 'Jon & Kate'
MediaDailyNews, Wayne Friedman - Tuesday, June 23, 2009
TLC's highly marketed and publicized "Jon and Kate Plus 8" easily scor ...
- Reality TV Won't Tell Truth; Someone Suffers Consequences
TV Watch, Wayne Friedman - Wednesday, June 24, 2009
It doesn't hurt to be reminded television can fool with reality ...
- Network C3 Ratings: Fox Wins, CBS Sees Ad Growth
MediaDailyNews, Wayne Friedman - Monday, June 22, 2009
Fox has won this past season's commercial ratings crown, following up ...
- TV Marketing: Emphasize Positive, Hide Negative -- As Much As You Can
TV Watch, Wayne Friedman - Tuesday, June 23, 2009
NBC Universal looked to cover all the bases when it made ...
- Experian: Americans Big Media Multitaskers
MediaDailyNews, Wayne Friedman - Friday, June 19, 2009
A new study by Experian Simmons shows that Americans would actually ne ...
- 'Dance' Trots To Easy Ratings Win
MediaDailyNews, Wayne Friedman - Friday, June 19, 2009
"So You Think You Can Dance?" took the top spot for i ...
- Will Lower TV Budgets At General Motors Buzz The Marketplace --And Other Advertisers?
TV Watch, Wayne Friedman - Monday, June 22, 2009
President Obama showed off his quick hands during a recent television intervi ...
- NBCU, Microsoft Unveil Digital TV Ad Plans
MediaDailyNews, Wayne Friedman - Thursday, June 18, 2009
NBC Universal continues to test the waters for its TV ad invento ...
- O'Brien Gets Younger Demo, Bigger Numbers Than Letterman
MediaDailyNews, Wayne Friedman - Thursday, June 18, 2009
Just 2 weeks old, "The Tonight Show with Conan O'Brien" has beco ...
- 'Joe Buck Live' Premiere Just What We Expect From HBO -- But What About Next Week?
TV Watch, Wayne Friedman - Friday, June 19, 2009
TV shows that come -- and stay -- with "energy" usually succee ...
- Starcom Added To ePort Roster, Service Hits $300 Mil. Level
MediaDailyNews, Wayne Friedman - Wednesday, June 17, 2009
After a year-plus in use, Television Bureau of Advertising's new electronic orderi ...
- DirecTV Delivers Addressable Ads
MediaDailyNews, Wayne Friedman - Wednesday, June 17, 2009
Satellite television distributor DirecTV Group has struck a deal with Invidi Technologi ...
- TV Marketers Look To Celebrate Upfront Around July 4th
TV Watch, Wayne Friedman - Thursday, June 18, 2009
It looks like the upfront will happen mostly after Independence Day, accordi ...