- Death Gives Life To TV Web Ads
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
In an effort to boost their somewhat deathly TV revenue coffers ov ...
- TW Cable Asks Subscribers: Rates Or Brawl?
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
Drumming up an unusual PR campaign, Time Warner Cable is asking i ...
- 'Sunday Night Football' Scores for NBC
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
NBC continues to make the most of its opportunities on Sunday nig ...
- Super Bowl Ad Buys: Social Media Will Impact Marketers' Decisions
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Increased digital word-of-mouth marketing -- using social media and other platforms ...
- What Outrage? Glenn Beck Shouts, Smaller Marketers Stay Put
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" sh ...
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
TV Watch, Wayne Friedman - Monday, November 30, 2009
My four-year-old just graduated from Noggin to Nickelodeon. Now she needs ...
- Fox Takes First November Sweeps
MediaDailyNews, Wayne Friedman - Wednesday, November 25, 2009
For this broadcast season so far, some of the rich get riche ...
- Local Ratings Controversy: Nielsen Angered By 4As' Claims
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2009
Concerning the controversy over changing local TV ratings, the Nielsen Company h ...
- Disney Channels Worldwide Names Lightcap President
MediaDailyNews, Wayne Friedman - Tuesday, November 24, 2009
Disney/ABC Television has found a new chief of Disney Channels Worldwide ...
- Delisting On Google: What Would This Mean For News Corp.'s TV Content?
TV Watch, Wayne Friedman - Wednesday, November 25, 2009
News Corp's Rupert Murdoch is focused on keeping his newspaper businesses goi ...
- Where Will 'Oprah' Syndie Dollars Go Now?
MediaDailyNews, Wayne Friedman - Monday, November 23, 2009
"The Oprah Winfrey Show" is a big deal for syndication -- especial ...
- Malone: NBC/Comcast Merger Would Juice Broadcast Ops
MediaDailyNews, Wayne Friedman - Monday, November 23, 2009
National TV advertising from the proposed Comcast/ NBC Universal deal could gi ...
- Season Of Hope For Seemingly Hopeless DVD Market
TV Watch, Wayne Friedman - Tuesday, November 24, 2009
Don't get sucked into the euphoria of quick hits like "Twilight: N ...
- Real-Life Auction For Brand Entertainment Properties
MediaDailyNews, Wayne Friedman - Friday, November 20, 2009
Brand in Entertainment has taken a bold step -- holding an old-fashione ...
- Network Shows Down In November Sweeps
MediaDailyNews, Wayne Friedman - Friday, November 20, 2009
Remember how big the November sweeps used to be? For viewers, t ...
- After Oprah's Defection, Syndication Needs Its Own Dual Revenue Stream
TV Watch, Wayne Friedman - Monday, November 23, 2009
What happens to TV's syndication business and its TV station clients, n ...
- Spot Runner Debuts Online TV Buying Platform
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
Spot Runner, the West Coast media agency which made its name ...
- TV Ads, WOM Best Tools To Promote Shows
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
Although the digital age gets a lot of buzz over influencing ...
- Oprah Ending Her Syndie Show -- A Cable Program Future?
MediaDailyNews, Wayne Friedman - Thursday, November 19, 2009
After dominating the syndication business for over two decades, "The Oprah Winfr ...
- What Will Cabler's Ownership OF NBC Mean For Local Affiliates?
TV Watch, Wayne Friedman - Friday, November 20, 2009
NBC Universal President/CEO Jeff Zucker expects a Comcast-NBC Universal-General Electric deal ...
- 4As Slams Nielsen For Local TV Ratings Change
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
The president of GroupM North America and chair of the 4As med ...
- Coors Scores Ads On TiVo's NFL Coverage
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
Touch that NFL programming on your TiVo remote -- in any w ...
- November Sweeps: 'Melrose' Still Hot, 'V' Flies South
MediaDailyNews, Wayne Friedman - Wednesday, November 18, 2009
Deep into the November sweeps, competitive battles are having their effect ...
- How To Revive NBC? Comcast Actually Knows The Way
TV Watch, Wayne Friedman - Thursday, November 19, 2009
If Comcast is really serious about avoiding future derogatory adjectives -- li ...
- NBC, Cox: Dynamic Ad Inserts Add Value
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Cox and NBC started another test in which TV commercials of tradition ...
- Star Power: Celeb Endorsements Click With Younger Demos
MediaDailyNews, Wayne Friedman - Tuesday, November 17, 2009
Young consumers, 18-34, are moved more than others to buy products wi ...
- 'Polarizing' TV -- Political Or Otherwise -- Really Means 'Engaging' TV
TV Watch, Wayne Friedman - Wednesday, November 18, 2009
Fractionalized TV -- some may call it polarizing TV -- makes sen ...
- Open Sezmi: All-in-One TV Service Tested
MediaDailyNews, Wayne Friedman - Monday, November 16, 2009
Sezmi Corp. is the latest technology/media company wanting to make things ea ...
- Univision, YouTube Partner For Extensive Programming Deal
MediaDailyNews, Wayne Friedman - Monday, November 16, 2009
Univision says its TV program agreement with YouTube is one of t ...
- Kids' TV Advertisers: The Message In And Out Of Your Mouth
TV Watch, Wayne Friedman - Tuesday, November 17, 2009
You may believe that poor people are the thinnest people around, especial ...