- Ad Revs Improve, But Company Stock Prices Don't
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
Advertising revenues have shown vast improvement for virtually all major media compani ...
- Nets In Rerun Mode, Fox Airs Original Episodes
MediaDailyNews, Wayne Friedman - Friday, January 29, 2010
TV network programmers took a break before heading into the big Februa ...
- Media General: Big Drop In Broadcast Revs, Digital Up
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
TV stations and media business group Media General witnessed improved profits ...
- NBCU: Olympic Research Lab Charts Consumer Behavior
MediaDailyNews, Wayne Friedman - Thursday, January 28, 2010
Following its initial single-source audience research effort during the 2008 Beijing Olympic ...
- TV Executives And Talent Who Sucker-Punch And Live To Tell About It
TV Watch, Wayne Friedman - Friday, January 29, 2010
Had enough of Leno and O'Brien? Not us. We're punch-drunk with late-nig ...
- Rentrak's 'Stickiness' Mines TV Value On Granular Level
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Rentrak's "Stickiness Index" has been in operation for about six months, a ...
- Super Bowl Fans Relish Ads As Much As Big Game
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Good news for Super Bowl marketers in 2010: More people intend ...
- Fox Wins January, May Grab Season
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
It's still early, only January -- but the end of the seas ...
- TV Shows Need To Be MultiDimensional -- With A Brand Manager Attached
TV Watch, Wayne Friedman - Thursday, January 28, 2010
A really successful TV show doesn't have much to do with actu ...
- Gaspin Admits NBC Mistakes, Contemplates Future
MediaDailyNews, Wayne Friedman - Tuesday, January 26, 2010
Elaborating on NBC's recent programming snafus, Jeff Gaspin, chairman of NBC Univers ...
- Hallmark Channel, Martha Stewart Cook Up Partnership
MediaDailyNews, Wayne Friedman, Fern Siegel - Tuesday, January 26, 2010
Hallmark Channel has signed a multi-year strategic partnership with Martha Stewart Livi ...
- TV Advocacy Commercials? Give Them All Equal Weight, If You Can
TV Watch, Wayne Friedman - Wednesday, January 27, 2010
CBS might have had better timing for its decision to ease restrictio ...
- Forrester: Television Ads To Grow 4%
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
Forrester Research says the TV advertising business will gain slightly in 20 ...
- CIMM Enlarges Member Base, Creates Set-Top Analysis
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
The Coalition for Innovative Media Measurement added a couple of advertisers a ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Big Ratings Equal Big Buzz - But Maybe Not For Long
TV Watch, Wayne Friedman - Tuesday, January 26, 2010
Here's a truth about mass media and broadcasting: When viewers see ...
- NBCU: Profits Plummet 30% In 4Q
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
NBC Universal had a difficult last three months of 2009 -- wi ...
- Ex-Fox Exec Grushow To MediaLink Chief Creative Officer
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
Growing media consultancy MediaLink has hired Sandy Grushow, former chairman of F ...
- OOH Sports Viewing On Rise
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
One in five persons who watched the recent NFL playoff games d ...
- Major Ad Groups Endorse Live-Only Ratings, Reject Nielsen Stance
MediaDailyNews, Wayne Friedman - Friday, January 22, 2010
The two major advertising groups -- the ANA (Association of National Advertiser ...
- Want To Dodge Barrage Of Corporately Funded Political Ads? Press This Little Button
TV Watch, Wayne Friedman - Monday, January 25, 2010
Corporately backed advertising for political issues and candidates will seemingly now r ...
- Official: Leno Returns To 'Tonight,' Conan Can Return To TV
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2010
The worst-kept secret in TV has been confirmed: NBC officially announced th ...
- Easy Campaign Spending Bonanza For TV Stations
MediaDailyNews, Wayne Friedman - Thursday, January 21, 2010
More help is coming for TV stations -- now corporations can direct ...
- NBC's Real Late-Night Picture: Network Was Losing Money
TV Watch, Wayne Friedman - Friday, January 22, 2010
NBC now gives us a clearer picture of how "The Tonight Sh ...
- Conan's Last Shows Are Sellouts
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
Looking to buy a TV commercial in the last episodes of "T ...
- NBC Sees Olympic Pluses, Despite Projected Losses
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
NBC might be losing $200 million on the Vancouver Winter Olympics ...
- Daily Candy: Kids Spend 7+ Hours Devouring Media
MediaDailyNews, Wayne Friedman - Wednesday, January 20, 2010
According to a study from the Kaiser Family Foundation, total media consumpti ...
- TV's Upfront Ad Rollercoaster: It'll Be Up -- And Down As Well
TV Watch, Wayne Friedman - Thursday, January 21, 2010
Don't be fooled by the new surge in some TV ad spendi ...
- NBCU Airs Integrated Turbo Tax Campaign
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Just in time for tax return season, NBC Universal and Turbo T ...
- TV Product Placement Delivers For '24'
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Product placement and in-content brand exposure in TV programming continues to ...