- Permissions-Based Email Continues To Grow, But Click-Through Rates On Decline
Online Media Daily, Wayne Friedman - Wednesday, December 8, 2010
Although research suggests email is the preferred method of consumer communications wi ...
- What's In A Name? Still A Big Piece Of A Show's Marketing Plan
TV Watch, Wayne Friedman - Thursday, December 9, 2010
Terriers"? I had no idea it was a buddy detective series ...
- TV Futures: Scatter Grows in '11, Nielsen To Count Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Tuesday, December 7, 2010
CBS senior research executive David Poltrack estimates the four networks will gr ...
- Lucas Leads Sales For MTV Networks
MediaDailyNews, Wayne Friedman - Tuesday, December 7, 2010
Longtime MTV advertising executive Jeff Lucas will now be the most seni ...
- Biggest challenges to email relevancy: On-time delivery and planning
Show Daily, Wayne Friedman - Wednesday, December 8, 2010
For many of email marketers it's all about a specific intense ten-minu ...
- Click-through email rates have been declining -- but will stabilize
Show Daily, Wayne Friedman - Wednesday, December 8, 2010
Though research suggests email is the preferred method of consumer communications wi ...
- Permission email is rising
Show Daily, Wayne Friedman - Wednesday, December 8, 2010
While family and friends emails are still most dominant form of email ...
- Changing Email efforts: Start closer to home
Show Daily, Wayne Friedman - Wednesday, December 8, 2010
Getting senior executives to think differently about email can be a difficu ...
- Consumer who abandon their online retail shopping carts
Show Daily, Wayne Friedman - Wednesday, December 8, 2010
You go into a retailer's site, look around, start to fill ...
- When A Television Deal Is Not Yet A Deal
TV Watch, Wayne Friedman - Wednesday, December 8, 2010
It's been a year since Comcast said it had reached a de ...
- 'NYT,' ivi Fear Comcast/NBC Merger Will Stifle Competition
MediaDailyNews, Wayne Friedman - Monday, December 6, 2010
Opposition to Comcast's takeover of NBC isn't over -- now The N ...
- NFL Delivers Sunday For NBC
MediaDailyNews, Wayne Friedman - Monday, December 6, 2010
Moving away from some reruns and lackluster programming, all four major broadca ...
- Email marketers: Act like a Bill Murray character
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
Email marketing is a lot like a guy trying to get ...
- The lifetime value of a email customer
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
Lifetime value for regular email consumers can generate big dollars. In speaki ...
- Email: Before --- and after the purchase
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
Microsoft Corp. recently started sending a series of welcoming emails for i ...
- Email-Mobile Tipping Point?
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
Some mobile email saturation is taking hold. Tommy Hilfiger is doing somethi ...
- Tweeting Email to the C-Suite
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
What's it like selling email to the C-level executives? Well, according ...
- Emails: It's all about the list - most of the time.
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
Email marketers will do a lot when it comes to acquisition ...
- Email: Connects the body of media
Show Daily, Wayne Friedman - Tuesday, December 7, 2010
Mike Bloxham, director of insight and research, Center for Media Design, Ba ...
- Low-Rated Cable Channels Soon To Be History?
TV Watch, Wayne Friedman - Tuesday, December 7, 2010
In this age of testy retransmission battles, a remark from a Direc ...
- Americans Ignore Internet Ads Far More Than TV
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
A majority of Americans say they ignore Internet ads -- far mo ...
- Oprah Markets Aspiration To Debut OWN
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
Getting a glimpse into what Oprah Winfrey has in mind for h ...
- Viacom Appeals Suit Against YouTube
MediaDailyNews, Wayne Friedman - Friday, December 3, 2010
As expected, Viacom is appealing a June court decision that went ...
- Email on mobile: Segment your consumers
Show Daily, Wayne Friedman - Monday, December 6, 2010
Mobile still has a way to go when it comes to ema ...
- A phone call... or toothpaste: What works best for email?
Show Daily, Wayne Friedman - Monday, December 6, 2010
Mobile devices are not an approved cleaning tool among many dentists ...
- Email and privacy: Who really cares?
Show Daily, Wayne Friedman - Monday, December 6, 2010
Email privacy is a big issue -- complicated by social media priva ...
- Social and email: Not just for friends but for the "network"
Show Daily, Wayne Friedman - Monday, December 6, 2010
It's beyond just "sharing with a friend"; it's about SWYN, "Share-with-your-network. Rig ...
- Email and Social: Pick your spots, carefully
Show Daily, Wayne Friedman - Monday, December 6, 2010
Email marketers want to get involved with social media -- but buy ...
- The right number of clothing retailer emails
Show Daily, Wayne Friedman - Monday, December 6, 2010
Are one to two emails a day from Neiman-Marcus too much fr ...
- Social -- with email -- right at the top
Show Daily, Wayne Friedman - Monday, December 6, 2010
Getting those social marketing tabs -- right at the top of emai ...