- 4As, ANA, IAB Band Together To Create Digital Metrics
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
In another call to consolidate a wide variety of disparate and oft ...
- Oscar: Big Wins For 'King,' Less Audience For Broadcast
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
Viewers seemingly agree with critics who said ABC's "The 83rd Academy Award ...
- ABC, NBC Battle For Web Supremacy
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
ABC and NBC continue to yield different results when it comes ...
- 'Men' Season Canceled, Advertisers Get What?
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
What happens to TV advertisers that bought into CBS' "Two and ...
- Interpublic Registers 7% Organic Growth For '10
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
A stronger advertising economy sharply lifted Interpublic Group of Cos' fourth-quarter 20 ...
- A Different Charlie Sheen: What A Brand Manager Might Be Working On
TV Watch, Wayne Friedman - Monday, February 28, 2011
What if you were the brand manager of Charlie Sheen? How wou ...
- Oscar Dreams Of Big Telecast Numbers
MediaDailyNews, Wayne Friedman - Thursday, February 24, 2011
Recent trends of higher ratings for TV awards shows might have A ...
- Dish TV: Revs Up 8.4%, But Subscribers Drop in 4Q
MediaDailyNews, Wayne Friedman - Thursday, February 24, 2011
Against what its main competitor DirecTV reported earlier in the week, Di ...
- Predicting TV's Future: Easier Than Guessing The Next Super Bowl Winner
TV Watch, Wayne Friedman - Friday, February 25, 2011
Who has the better shot of getting to "number one" in h ...
- DirecTV Doubles New Subscribers, Revs Up 11%
MediaDailyNews, Wayne Friedman - Wednesday, February 23, 2011
Big subscriber gains were made for DirecTV, exceeding analyst expectations and pushi ...
- 'NCIS' Leads Tuesdays, 'Glee' Gaining
MediaDailyNews, Wayne Friedman - Wednesday, February 23, 2011
CBS just edged out Fox on Tuesday night -- as its t ...
- TV Ops Prove Profitable For WashPo Co.
MediaDailyNews, Wayne Friedman - Wednesday, February 23, 2011
The Washington Post Co. TV operations were its bright spot in i ...
- Forget About Awards For Entertainment Quality: Give Them For Revenue, Ratings, And Other Commercial Factors
TV Watch, Wayne Friedman - Thursday, February 24, 2011
Reward your entertainment brand -- even if it might not be t ...
- New York Interconnect Connects Cablers To Interactive Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
Moving ahead with interactive cable advertising efforts, a big local cable advertisi ...
- Lights, Camera, Apple! Tech Giant Product Placement King
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
For big theatrical movies, the most common product placement brand name continu ...
- Sales Of TV Sets Rebound In Q4
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
The global business economy for TV sets has rebounded. Fourth-quarter 2010 shipmen ...
- The Wrong Direction: Staying Stagnant Or Even Going Backwards With Local TV News Efforts
TV Watch, Wayne Friedman - Wednesday, February 23, 2011
The future viability of TV stations hinges on their coverage of loc ...
- Live Bait: Small TV Concepts Dream Of Big Profits
TVBlog, Wayne Friedman - Wednesday, February 23, 2011
Don't laugh when you hear there's a new show built around ...
- Video Games, Entertainment Purchases Slowed In '10
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
Like many other forms of entertainment, the traditional video game business grow ...
- The Case For And Against Branded Entertainment Comes To A 10 p.m. Drama
TV Watch, Wayne Friedman - Tuesday, February 22, 2011
The question of whether or not to offer product placement is oft ...
- 'Idol' Still Holds Sway, ABC, NBC Thursday Tanks
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Fox's "American Idol" may be down from a year ago -- b ...
- Obit: Hallmark's Carr, Longtime PR Vet, Dies At 50
MediaDailyNews, Wayne Friedman - Friday, February 18, 2011
Nancy Carr, longtime senior communications executive at the Hallmark Channel, passed aw ...
- Scatter Market Cools
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Soaring TV scatter-market pricing has slowed down considerably in the first quarte ...
- CBS Registers 11% Rev Gains, Retrans To $250M By '13
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Higher TV show licensing revenues and continued growth in advertising helped li ...
- Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to ...
- Comcast Revs Up 7.2%, NBC Broadcast Offers 'Opportunity'
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Now with NBC under its belt, Comcast keeps shedding old technology custome ...
- Digital Media Comes At One Speed -- Fast -- But Consumers Want Some News To Slow Down
TV Watch, Wayne Friedman - Thursday, February 17, 2011
There are other media events where consumers actually want the news cyc ...
- AOL, TV Marketers Must Build Digital Alliances
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
The new vision of AOL as a marketing partner for television programme ...
- Rovi Deal Lets TV Viewers Buy Retail Via Remote
MediaDailyNews, Wayne Friedman - Tuesday, February 15, 2011
Rovi Corporation, the big electronic program guide company, and Delivery Agent, ...
- A New Marketing World For On-Air Sports Hosts -- But Are They Also Reporters?
TV Watch, Wayne Friedman - Wednesday, February 16, 2011
Worried if Nike has ESPN's announcers in its pocket? I'm not t ...