- NHL's 'Guardian Project' Strikes Marketing Deal With NBCU
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Extending its TV-sports marketing efforts, Stan Lee's "The Guardian Project," a bun ...
- Puck Up: NHL Cup Final Scores Top Numbers
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2011
Game seven of NBC's "NHL Stanley Cup Finals" did its job ...
- Cable Operators Head To The Clouds -- Will Addressable Ads Come Along?
TV Watch, Wayne Friedman - Friday, June 17, 2011
Cable system operators are finally moving to a point where the descripti ...
- Kantar, Experian Team To Integrate Better Demo Data
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
Looking to give advertisers better targeting, Kantar Media is partnering with Experi ...
- Estimated 33% of Viewers Multitask While Watching TV
MediaDailyNews, Wayne Friedman - Wednesday, June 15, 2011
About one-third of U.S. viewers multitask while watching TV from live ...
- Current TV Looks To Olbermann For Buzz In Sleepy Summer Season
TV Watch, Wayne Friedman - Thursday, June 16, 2011
Television always looks for the out-of-nowhere hits in the sometimes-sleepy summer perio ...
- Heavy Streaming Video Viewers Watch Less TV, Nielsen Says
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
The Nielsen Company now says streaming of Internet video may come ...
- McGraw-Hill Puts Broadcast Biz Up For Sale
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
Looking to focus on its core brands -- which include financial servic ...
- Nets Gain Time-Shifted Viewers, CBS Leads
MediaDailyNews, Wayne Friedman - Tuesday, June 14, 2011
CBS, the strongest TV network in terms of overall viewers, said ...
- Actors' Salaries Vs. Viewer Value: Finding The Right Formula
TV Watch, Wayne Friedman - Wednesday, June 15, 2011
Low salaries for well-known actors? How should the average TV viewer fe ...
- Cartoon Network Utilizes Rentrak's Expanded Kids' Measurement Service
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
Rentrak is expanding its on-demand measuring service to include kids' programming, wi ...
- Ad Revs Perk Up 4.4%, Cable TV Spend Skyrockets
MediaDailyNews, Wayne Friedman - Monday, June 13, 2011
The U.S. advertising economy continued to grow in the first quarter ...
- Negative Publicity: Enough For All TV Shows And Movies To Share
TV Watch, Wayne Friedman - Tuesday, June 14, 2011
A couple of years ago, a TV network marketing executive lamented ...
- Money Tree: TV Advertising Hits Nearly $19 Billion
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
In the strong digital age, television advertising continues to thrive -- n ...
- Women Love ABC, Network Strong on Dramas, Soaps
MediaDailyNews, Wayne Friedman - Friday, June 10, 2011
ABC is a great network for targeting women, notes Horizon Media. It ...
- Programmers Look to Capture Viewers' Minds When Promotional Defenses Are Down
TV Watch, Wayne Friedman - Monday, June 13, 2011
Take down the filters, and your ratings will go up. That's o ...
- Upfront Upswing: CBS Grabs $2.5B, ABC Inks $2.3B, NBC Lands $1.7B; Cable Expected To Hit $9B
MediaDailyNews, Wayne Friedman - Thursday, June 9, 2011
Overall, broadcast networks' prime-time inventory look to gain around 3% to ...
- Broadcast Net Shows Still Lead Ratings Race
MediaDailyNews, Wayne Friedman - Thursday, June 9, 2011
Network program ratings may be getting smaller, and cable ratings may ...
- Television Needs More That's Live and Transparent
TV Watch, Wayne Friedman - Friday, June 10, 2011
Every Olympic event in the future will be seen live -- ev ...
- WPP's Palisades Creates News Video For Digital, TV
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
A new video content creation unit under WPP Group is starting u ...
- Teens Love Mobile Videos, Accept Mobile Ads
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
Teenagers 12-17 watch almost twice as much mobile video as other mobi ...
- NBA, 'Voice' Net Strong Returns
MediaDailyNews, Wayne Friedman - Wednesday, June 8, 2011
ABC grabbed big numbers for game four of the NBA Finals ...
- Programs See Lower Success Rate, But Returning Ones Earn Quicker Profits
TV Watch, Wayne Friedman - Thursday, June 9, 2011
Successful TV shows are tougher to come by. Only 23% of sho ...
- CW Finishes Upfront In $400-Million+ Range
MediaDailyNews, Wayne Friedman - Tuesday, June 7, 2011
CW completed its upfront sales activity, adding around 10% in total upfro ...
- Personal Recs Guide Apps Popularity
MediaDailyNews, Wayne Friedman - Tuesday, June 7, 2011
New media platforms such as mobile apps -- entertainment apps in particul ...
- Local Marketing, Social Media Make 'Voice' Sing
MediaDailyNews, Wayne Friedman - Tuesday, June 7, 2011
"The Voice" has been a surprise hit on NBC, and its affiliat ...
- Glenn Beck's Gold-Standard Business Formula For TV Programming
TV Watch, Wayne Friedman - Wednesday, June 8, 2011
Glenn Beck makes it easy to understand how some traditional TV sho ...
- Broadcast Upfront Pegged At $9B, NBC Grabs 9% Gains So Far
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
This year's upfront TV market is pegging programs at an average ...
- OTA Minority Viewership Rises
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly amo ...
- Direct Response: Kre8 Division Targets Hispanic Viewers
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV direct-response advertising got a big initial lift in the recent advertisi ...