- CBS' Summertime Buzz: Tease Me! Tease Me! And Promise To Please Me
TV Watch, Wayne Friedman - Thursday, July 21, 2011
Summer is the time for networks to drive big awareness for t ...
- Upfront: Trad TV Dollars Pivot Into Digital Channels
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some high-priced cable networks forced some traditional TV dollars in the han ...
- Media Heads Up: Consumer Confidence Bolts
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Some sobering news for marketers and media agency executives -- consumer confiden ...
- Media Stocks Up, News Corp. Rises After Murdochs Testify
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Media stocks posted some decent gains on Tuesday -- the best resul ...
- Do News Corp.'s Brands Need A New Image In The U.S.?
TV Watch, Wayne Friedman - Wednesday, July 20, 2011
How do you save a media brand when your name is Rupe ...
- OTT Video Causes Bandwidth Challenge For IPTV
MediaDailyNews, Wayne Friedman - Monday, July 18, 2011
So-called "Over The Top" Internet-driven video services are causing bandwidth problems f ...
- Conflict of Interest Over Agency-Owned DSPs, Trading Desks?
Online Media Daily, Wayne Friedman - Monday, July 18, 2011
LOS ANGELES -- On an OMMA Ad Net event panel here call ...
- Is Sheen's Anger Management, Both Real and Fictional, A TV Marketer's Dream Or Nightmare?
TV Watch, Wayne Friedman - Tuesday, July 19, 2011
What are the first two words that come to mind when someo ...
- Internet Video Ads Skyrocket, Hulu Runs 1 Billion
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
Some 5.3 billion video ads were viewed in June, 15% more th ...
- IBM Improves Analytics For Digital Marketers
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
IBM has announced a new suite of cloud-based real-time analytics for digit ...
- GAO: Kids' TV Needs More Content, Ad Oversight
MediaDailyNews, Wayne Friedman - Friday, July 15, 2011
The U.S. Government Accountability Office says there needs to be more oversig ...
- It's not unsold: It's strategic perishability
Show Daily, Wayne Friedman - Monday, July 18, 2011
Most digital video at publishers sites can pretty well nearly sold ou ...
- Standardization is still an issue for digital video
Show Daily, Wayne Friedman - Monday, July 18, 2011
Traditional marketers still like the idea of standardization when it comes ...
- It's all about the CMO
Show Daily, Wayne Friedman - Monday, July 18, 2011
Joshua Wepman, vp of investment banking concern GCA Savvian, speaking at t ...
- More automation? What happens to the media planner?
Show Daily, Wayne Friedman - Monday, July 18, 2011
Technology is increasingly taking away the mundane work of the digital med ...
- Can robots do branding?
Show Daily, Wayne Friedman - Monday, July 18, 2011
At the OMMA Ad Nets event, moderator Jason Lehmbeck, chief executive offic ...
- What gets us excited
Show Daily, Wayne Friedman - Monday, July 18, 2011
Horizon Media's Donnie Williams speaking at the OMMA Ad Net event sa ...
- A lot more upfront money.. and a lot more questions.
Show Daily, Wayne Friedman - Monday, July 18, 2011
Los Angeles, Calif. -- Speaking at OMMA's Ad Net event here, Donn ...
- Conan, Old Spice Top Emmy Nominations For Ads
Marketing Daily, Wayne Friedman - Friday, July 15, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Conan, Old Spice Top Emmy Nominations For Ads
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...
- Baseball Strikes Out With Major Players
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Television ratings for Major League Baseball's All Star game dropped this yea ...
- News Corp. Drops BSkyB Takeover Bid
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the wake of its U.K. newspaper scandal, News Corp. is pulli ...
- Netflix Expands NBCU Content Deal
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
Keeping with its current low-cost acquisition of library TV and movie product ...
- All-Star Game Draws Big Numbers, But No Home Run
MediaDailyNews, Wayne Friedman - Wednesday, July 13, 2011
In the summertime period, where high ratings can be tough to co ...
- Cowell, New Singing Reality Show Boss, Is Same As -- And Nastier Than -- The Old Boss
TV Watch, Wayne Friedman - Thursday, July 14, 2011
Cowell's new show, "The X-Factor," seems to take a swipe at "Americ ...
- Courtin Heads Branded Entertainment For Aegis Media
MediaDailyNews, Wayne Friedman - Tuesday, July 12, 2011
Former MTV and MySpace executive Angela Courtin will become the agency-wide seni ...
- Netflix, Hulu Popularity Spell Cord-Cutting
MediaDailyNews, Wayne Friedman - Tuesday, July 12, 2011
The battle between Netflix and Hulu Plus is apparently a draw wh ...
- Will Consumers Continue Valuing Netflix, Or Will It Become More Like Cable?
TV Watch, Wayne Friedman - Wednesday, July 13, 2011
Netflix will raise its DVD mailing and video streaming package 60% ov ...
- NHL, NBC Sports Create Cross-Media Sales Venture
MediaDailyNews, Wayne Friedman - Monday, July 11, 2011
Looking to streamline its association with TV advertisers, NHL and the N ...
- IP-Based Set-Top-Box Shipments Jump In 2011
MediaDailyNews, Wayne Friedman - Monday, July 11, 2011
Although competition from other digital devices is growing, shipments of new ...