- PrecisionDemand Signs Rentrak Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
PrecisionDemand, the new cross-media analytical service that maximizes TV buying for marketer ...
- Hulu's Super Bowl Ad: Searching For Mushy TV Brains
MediaDailyNews, Wayne Friedman - Tuesday, January 31, 2012
Hulu's Super Bowl ad features Will Arnett ("Up All Night," "30 Roc ...
- Super Bowl Ads Score $4M
MediaDailyNews, Wayne Friedman - Monday, January 30, 2012
Current reports suggest that TV advertisers are paying anywhere from 13% ...
- New Sponsors Join 'Celebrity Apprentice' For 12th Season
MediaDailyNews, Wayne Friedman - Monday, January 30, 2012
One of the original big-ticket branded entertainment-connected TV shows, "Celebrity Apprentice" h ...
- Crackle: I can hear your TV/Movie request
Raw, Wayne Friedman - Tuesday, January 31, 2012
Sony Pictures Entertainment’s modestly sized digital video entertainment network, Crackle, has launch ...
- You CAN Advertise Digital TV Shows On Cable TV -- If You Have The Right Business Model
TV Watch, Wayne Friedman - Tuesday, January 31, 2012
Are you marketing an original TV show on the Internet -- a ...
- 'Big Bang' Tops 'Idol,' NBC Trails
MediaDailyNews, Wayne Friedman - Friday, January 27, 2012
For the second consecutive week, Fox's "American Idol" on Thursday was best ...
- Global Mobile Entertainment To Hit $54B By '16
Online Media Daily, Wayne Friedman - Friday, January 27, 2012
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-bas ...
- Give Viewers What They Really Want: Much Less
TV Watch, Wayne Friedman - Monday, January 30, 2012
Less programming usually means more viewers -- especially for sports and reali ...
- TRA Auto Ratings Enhance TV Targets
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
TRA Inc, the marketing analytics company that merges media and consumer purchasi ...
- 2011: Time Warner Cable Revs Up 4%
MediaDailyNews, Wayne Friedman - Thursday, January 26, 2012
More revenue from new digital residential customers helped Time Warner Cable witne ...
- Bite On This: Shared Content Vs. Product Placement
TV Watch, Wayne Friedman - Friday, January 27, 2012
Viewing a way-too-long product placement for Subway in a recent "Hawaii Five- ...
- Sports TV Ads Solid, Cable Big WInner In 2011
MediaDailyNews, Wayne Friedman - Wednesday, January 25, 2012
TV advertising for national TV sports programming grew 6% for the bett ...
- Time Warner's Medialab: 'Unmatched' Look Inside Consumer
MediaDailyNews, Wayne Friedman - Wednesday, January 25, 2012
Following other media companies and media agencies' efforts, Time Warner has open ...
- With 'Family TV' Getting Old-Fashioned, Can 'Co-Viewing' Work?
TV Watch, Wayne Friedman - Thursday, January 26, 2012
Still looking for family entertainment on TV? "Modern Family" and shows li ...
- Magna: Smaller Ad Growth In 2012, Broadcast TV, Nets See Biggest Rise
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
Taking out political and Olympic advertising, MagnaGlobal says core media advertising revenu ...
- 'Idol' Reigns In TV, Social Media Ratings
MediaDailyNews, Wayne Friedman - Tuesday, January 24, 2012
For those believing social media activity and traditional TV ratings can wo ...
- Netflix's Net Is Better Than Expected
Raw, Wayne Friedman - Wednesday, January 25, 2012
Better than expected earnings news from Netflix rocketed its stock up ov ...
- New Broadcast Networks Need Good After-Market -- Or Current Market -- Partners
TV Watch, Wayne Friedman - Wednesday, January 25, 2012
Here'w an easy TV business quiz: If you were starting a n ...
- Fox's 'Touch,' Unilever Partner For Major Global Ad Partnership
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
In what Fox Television says is a first, the network's new dra ...
- News Corp., RCN To Launch MundoFox
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
News Corp. and Colombian broadcaster RCN Television Group will create a n ...
- For True Engagement, Follow Viewers' Extra Entertainment Money
TV Watch, Wayne Friedman - Tuesday, January 24, 2012
How do you measure true TV engagement? I'm not talking about wistful ...
- Super Bowl Videocast Scores Major Ad Dollars
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
The NFL is asking for sky-high advertising dollars for the streaming video-ca ...
- 'Bang' Challenges Falling 'Idol'
MediaDailyNews, Wayne Friedman - Friday, January 20, 2012
Network television got a lot closer on Thursday night -- sometimes broadca ...
- NFC Championship TV: Halfway to the Super Bowl
Raw, Wayne Friedman - Monday, January 23, 2012
For some TV viewers, with the NFL's conference championships now completed, ...
- Sampling Or Piracy? Are Viewers Thieves, Lazy, Or Being Abetted?
TV Watch, Wayne Friedman - Monday, January 23, 2012
For some, there is a fine line between sampling and piracy. F ...
- 'Idol" Still On Perch, Makes VOD Debut
MediaDailyNews, Wayne Friedman - Thursday, January 19, 2012
Fox's "American Idol" starts up its 11th season as TV's still-biggest sh ...
- Net-Connected TV Fuels 3DTV Popularity
MediaDailyNews, Wayne Friedman - Thursday, January 19, 2012
Lackluster 3DTV sales may be getting an unexpected lift. That's thanks ...
- Super Bowl Media Buying 'Makes You Be Sharp"
TV Watch, Wayne Friedman - Friday, January 20, 2012
More new advertisers will offer commercials in the upcoming Super Bowl th ...
- High-Def Channel Gets New Definition: Mark Cuban's HDNet Rebranded AXS TV
MediaDailyNews, Wayne Friedman - Wednesday, January 18, 2012
Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agen ...