- McCastle Takes Helm Of Cablevision Media Sales
MediaDailyNews, Wayne Friedman - Tuesday, March 20, 2012
Amid lackluster advertising sales results, New York-area cable, telco and phone compa ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- TV News Shows Spike In Viewers, Ratings
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
For the first time in more than a decade, TV network ne ...
- Report: Feds Cut Ad Spend, Defense Claims Biggest Slice
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
Recent estimates are that federal agencies cut advertising services by 20% ...
- Tongue brushing's "Zero Moment of Truth"
Show Daily, Wayne Friedman - Tuesday, March 20, 2012
Zero moment of truth. That's the time for thinking about cleaning yo ...
- Spoiler Alert Overload Can Cause TV Marketers Headaches
TV Watch, Wayne Friedman - Tuesday, March 20, 2012
Spoiler alerts are now ongoing in entertainment coverage, which can be go ...
- P&G Backs NBC's Green Efforts
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
For the second time since its launch in 2007, NBCUniversal's "Green ...
- With CBS Airing NCAA, NBC Sitcoms Gain
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
With CBS in NCAA Men's Basketball Tournament mode -- airing the fir ...
- Drilling Down Data; Finding Engagement Value
Show Daily, Wayne Friedman - Monday, March 19, 2012
Granular distinctions among consumers and brands. That what’s it's all about. Lau ...
- It's a valuable dog's life in movies
Show Daily, Wayne Friedman - Monday, March 19, 2012
Speaking at the OMMA Global event, Bladimar Norman, senior vp marketing f ...
- "Bully" has the parents; now wants the kids
Show Daily, Wayne Friedman - Monday, March 19, 2012
The upcoming documentary “Bully” is getting some critical acclaim and awareness ...
- Buying a book online? No problem. Buying a car online? Whoa.
Show Daily, Wayne Friedman - Monday, March 19, 2012
Toyota Motor’s Scion division wants consumers to buy an $16,000 car onli ...
- Sometimes it's about the 'when', not 'who', when buying footwear
Show Daily, Wayne Friedman - Monday, March 19, 2012
Buying shoes, scandals or hiking boots? Hmm... what day is it? Bett ...
- Handling 'Entertaining,' Journalistic Content, Read Carefully And Look For Clues
TV Watch, Wayne Friedman - Monday, March 19, 2012
When should you expect an entertainer to delivery journalistic-type content? Short answe ...
- AMC Records 12% Rev Hike
MediaDailyNews, Wayne Friedman - Thursday, March 15, 2012
AMC Networks grew nearly 15% in ad sales in the fourth quart ...
- CW's Mobile App Airs Lineup Next Day
MediaDailyNews, Wayne Friedman - Thursday, March 15, 2012
Pushing the boundaries to where its young TV viewers are, as we ...
- NCAA Tournament Scores Big Opening Viewers On Four TV Nets
Raw, Wayne Friedman - Friday, March 16, 2012
CBS and Turner Broadcasting coverage of the NCAA Men’s Basketball Tournament s ...
- U.S Workers, Ads, And The NCAA Tournament
TV Watch, Wayne Friedman - Friday, March 16, 2012
According to surveys, those watching the NCAA Men's Basketball Tournament this mon ...
- 18 Shows Return For CBS 2012-'13 Season
MediaDailyNews, Wayne Friedman - Wednesday, March 14, 2012
CBS, the model of consistency for TV advertisers, says it will retu ...
- TV, Internet Providers Slammed On Customer Service
MediaDailyNews, Wayne Friedman - Wednesday, March 14, 2012
When it comes to customer experience, TV and Internet providers and servic ...
- Social Media Buzz Ups Trad TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, March 14, 2012
Nielsen says a recent study adds to the growing evidence showing the ...
- Celebrity Apprentice Not So Good for Good Sam
Raw, Wayne Friedman - Thursday, March 15, 2012
One of the major “task sponsors” in NBC's Celebrity Apprentice” has ...
- For Narrowcast Shows, Putting Heads On Poles Will Get Attention
TV Watch, Wayne Friedman - Thursday, March 15, 2012
You talk up HBO's fantasy-period piece "Games of Thrones" and you spe ...
- Walmart Converts DVDs To Cloud Service
MediaDailyNews, Wayne Friedman - Tuesday, March 13, 2012
Looking to bridge the business of DVD movie ownership to digital movie ...
- NBC Adds 'Idol' Night, 'SNF' Still Tops
MediaDailyNews, Wayne Friedman - Tuesday, March 13, 2012
The game is changing among the big TV singing competition shows ...
- Big Original Movies Work Selectively For A Few -- Mostly Cable -- Networks
TV Watch, Wayne Friedman - Wednesday, March 14, 2012
TV used to be about big events, particularly original movies. Now, y ...
- Mexican Mogul Launches Ora.tv
MediaDailyNews, Wayne Friedman - Monday, March 12, 2012
The world's richest man -- and major Mexican-based media executive -- Carl ...
- 'Once Upon' Still Has Time To Up ABC's Standing
MediaDailyNews, Wayne Friedman - Monday, March 12, 2012
ABC's stellar rookie show "Once Upon a Time" got knocked down ...
- Should Radio Shack And Best Buy Pay Retransmission Fees To Stations?
TV Watch, Wayne Friedman - Tuesday, March 13, 2012
It's been over a year since Charlie Sheen entered his real-life ...
- Mediacom: Broadband Unit Up, Local TV Sales Dip
MediaDailyNews, Wayne Friedman - Friday, March 9, 2012
Mid-size cable operator Mediacom Communications took in slightly better financial results ...