- Discovery Registers 7% Uptick In Revs
MediaDailyNews, Wayne Friedman - Tuesday, July 31, 2012
Discovery Communications witnessed steady gains in advertising sales for its U.S. networ ...
- Olympics Ratings Win Gold For NBC
MediaDailyNews, Wayne Friedman - Tuesday, July 31, 2012
The third night of competition at the London Summer Olympics scored ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Omnimedia Endures 13% Drop, Magazines Hard-Hit
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Struggling media company Martha Stewart Living Omnimedia witnessed double-digit-percentage revenue declines, giv ...
- Valuing TV Ad Plans In Light Of Moving Marketing Executives
TV Watch, Wayne Friedman - Tuesday, July 31, 2012
The success of your product on TV might just depend on t ...
- Belo Spot Revs Aided By Political Push
MediaDailyNews, Wayne Friedman - Friday, July 27, 2012
Belo Corp. witnessed uneven results from its core advertising spot revenue ...
- CBS Touts Strong Year, Scripted Lineup
MediaDailyNews, Wayne Friedman - Sunday, July 29, 2012
Creatively and financially, CBS believes it has had a strong 2011-2012 seaso ...
- Hallmark Channel Tunes Into 15% Ad Hikes
MediaDailyNews, Wayne Friedman - Friday, July 27, 2012
Crown Media Holdings, the home of the Hallmark Channel and Hallmark Mov ...
- With Online Video Series, No Appointments Necessary
TV Watch, Wayne Friedman - Monday, July 30, 2012
What happened to appointment television? Some say your DVR, laptop, and tabl ...
- NBC's Summer Olympic Viewers Hits All-time Record
Raw, Wayne Friedman - Sunday, July 29, 2012
For the London Summer Olympics, NBC says it has recorded the be ...
- TV Ad Retention Holds, Some Cablers Dip
MediaDailyNews, Wayne Friedman - Thursday, July 26, 2012
Commercial retention of TV has changed little in 2012 versus 2011 ...
- Smaller Video Companies Score Better In Streaming Services
MediaDailyNews, Wayne Friedman - Thursday, July 26, 2012
Many people may use big-name video service Netflix, but one study sa ...
- Google's TV Service Comes With A Lot Of Ifs
TV Watch, Wayne Friedman - Friday, July 27, 2012
Yet again Google is coming to the TV distribution market. But wait....N ...
- NBCU Tops $1 Bil For Olympic Ads
MediaDailyNews, Wayne Friedman - Wednesday, July 25, 2012
NBCUniversal says it has topped the $1 billion mark for TV a ...
- FCC: Tennis Channel Wins Comcast Battle
MediaDailyNews, Wayne Friedman - Wednesday, July 25, 2012
The FCC upheld an early ruling against Comcast Corp. in favor ...
- RTB: From The Publishers' Perspective
Show Daily, Wayne Friedman - Thursday, July 26, 2012
RTB-- Real Time Bidding -- can be questionable for some. Critics s ...
- Kellogg's big equation when it comes programmatic buying: 5x
Show Daily, Wayne Friedman - Thursday, July 26, 2012
Kellogg's likes programmatic buying -- a lot. Bob Arnold, associate director f ...
- When RTB "swallows" television
Show Daily, Wayne Friedman - Thursday, July 26, 2012
Given his company's strong results for a number of brands, Bob Arnol ...
- RTB: A need for new metrics.
Show Daily, Wayne Friedman - Thursday, July 26, 2012
Real Time Bidding is growing fast. Though it is only around ...
- Everything will have ad inventory -- even eyeglasses
Show Daily, Wayne Friedman - Thursday, July 26, 2012
You think there is a lot of digital inventory now? Just wait. Fact ...
- CW Gets More Specific With Its Young-Minded Brand
TV Watch, Wayne Friedman - Thursday, July 26, 2012
Is the CW darker, more seductive, and perhaps more adult? That's wh ...
- NBC To Capitalize On Olympic Audiences With Promo, Show Debuts
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
NBC is pegging potential buzz to heavy show promotion and two ad-fr ...
- NBC Sports To Debut 'Lights'
MediaDailyNews, Wayne Friedman - Tuesday, July 24, 2012
The NBC Sports Network is now looking to push into basic spor ...
- Too much data.. still a killer?
Raw, Wayne Friedman - Wednesday, July 25, 2012
J.T. Batson, chief strategy officer of MediaOcean, in speaking at OMMA Da ...
- Solving data problems: Think more broadly
Show Daily, Wayne Friedman - Wednesday, July 25, 2012
There is still more automation in TV as oppose to other new ...
- Is big data necessary all the time? Nope
Show Daily, Wayne Friedman - Wednesday, July 25, 2012
Universal Pictures, as a big movie studio, doesn't need to access ...
- Media Agencies Threatened By Growing Earned Media?
Show Daily, Wayne Friedman - Wednesday, July 25, 2012
The growth of so-called free media to marketers could traditional hurt agencie ...
- Data-Privacy Changes: Look To The Age Of Your Congress person
Show Daily, Wayne Friedman - Wednesday, July 25, 2012
You wonder about when changes will comes to data and privacy? Bett ...
- For Some TV marketers Third Party Data Can Be Wrong -- A Lot Of The Time
Show Daily, Wayne Friedman - Wednesday, July 25, 2012
Third party data for TV direct marketer and infomercial proponent Guthy-Renker isn ...
- Will More TV Blackouts Cause Consumers To Rebel -- Or Move In An Unpredictable Direction?
TV Watch, Wayne Friedman - Wednesday, July 25, 2012
Have TV viewers now become so used to blackouts that they'll ju ...