- Turner Broadcasting, Starcom USA Strike Marketing Deal
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Turner Broadcasting and Starcom USA have struck a year-long branded entertainment marketi ...
- CBS, Nielsen To Measure Cross-Media TV, Radio Campaigns
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Looking to better sell its entire reach for local media advertisers, C ...
- Time Warner Cable Posts Mixed Results: Net Biz Up, Video Down
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Time Warner Cable, the second-biggest U.S. cable operator, posted mixed third-quarter result ...
- Discovery Fueled By Big International Network Growth
MediaDailyNews, Wayne Friedman - Thursday, October 31, 2013
Discovery Communications' third-quarter financial results soared as a result of major grow ...
- NBCU Revs Sink, But Cable Up 4%
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
Comcast's NBCUniversal had modest financial gains for its third quarter, with overa ...
- Dems, GOP Voters Pick Favorite Brands
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
If your political affiliation is Republican in the U.S. you are le ...
- NBC Sings With 'Voice,' CBS Gains Slight Uptick
MediaDailyNews, Wayne Friedman - Wednesday, October 30, 2013
Much remained the same for the broadcast networks for the sixth Tuesd ...
- Courting Failure To Find Hot Players - Or Programming
TV Watch, Wayne Friedman - Thursday, October 31, 2013
An anonymous NBA general manager, quoted in ESPN The Magazine, plans ...
- Global Ad Spend For Automotive Dips, Industry/Services Rises
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
Two of the worldwide largest media spenders -- automotive and financial ...
- TV Ratings Don't Always Correlate With Favorite Shows
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
There are TV ratings -- and then how viewers really feel abo ...
- NBC Leads New Season, Fox Scores With World Series
MediaDailyNews, Wayne Friedman - Tuesday, October 29, 2013
NBC still leads after five weeks of the new broadcast TV seas ...
- Wait A Second! Didn't Kevin On That Cable Show Drive A Ford? Now A Beemer!
TV Watch, Wayne Friedman - Wednesday, October 30, 2013
It wasn't that long ago that USA Network's "White Collar" characters cou ...
- Dyle Tech Turns Mobile Devices Into Portable TVs
MediaDailyNews, Wayne Friedman - Monday, October 28, 2013
Despite ongoing concerns over local TV stations' mobile future, a mobile ...
- Consumers Remain Indifferent To Smart TVs
MediaDailyNews, Wayne Friedman - Monday, October 28, 2013
A majority of consumers are not interested in buying a new sma ...
- Give TV A Chance By Breaking The Media Windows For Theatrical Dramas
TV Watch, Wayne Friedman - Tuesday, October 29, 2013
Can you name your favorite stodgy media platform or business? For Netfli ...
- MTV Debuts 'Wait' On App, Prior To TV Launch
MediaDailyNews, Wayne Friedman - Friday, October 25, 2013
Looking to create some unusual marketing for a traditional TV premiere, M ...
- Mobile TV Content To Be Included In Traditional TV Measurement
MediaDailyNews, Wayne Friedman - Monday, October 28, 2013
Nielsen reports that software will be available in November that will enab ...
- 'Idol' Keeps Ratings High, Adds New Tagline
MediaDailyNews, Wayne Friedman - Friday, October 25, 2013
The 13th season of "American Idol" brings a new marketing theme a ...
- Botnets, Media Buyers And Disruptive Digital Technology
TV Watch, Wayne Friedman - Monday, October 28, 2013
What if traditional TV commercials were seen not by human beings b ...
- Pre-roll continues to be good for business
Show Daily, Wayne Friedman - Saturday, October 26, 2013
For some it's not necessary evil -- digital video consumers come ...
- Media Industry To Outpace Stock Market, Cable Most Profitable
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
For the first time in five years, the media and entertainment indust ...
- Younger Demos Dislike Social Media Displays On TV
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
Social media and TV programming continue to develop strong bonds among you ...
- Viacom Taps Halley As COO, Ad Sales
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
Viacom advertising veteran John Halley will be executive vice president and C ...
- Univision Posts Q3 Net Loss: TV Up, Digital Down
MediaDailyNews, Wayne Friedman - Friday, October 25, 2013
Univision Communications had a mixed financial picture for its third-quarter results ...
- TV's Emotional "Pull" for Viewers... and Brands
Show Daily, Wayne Friedman - Friday, October 25, 2013
For some time now NewMediaMetrics has been looking at various emotional attachme ...
- The viral video lottery. Place your long odds bet
Show Daily, Wayne Friedman - Friday, October 25, 2013
“Are you going to created the next viral hit, says Richard Kosinsk ...
- Oh, Canada: Beta Test For U.S. A La Carte Programming
TV Watch, Wayne Friedman - Friday, October 25, 2013
The beta test for U.S. a la carte programming has begun ...
- Nielsen Records 30% Hike In Earnings
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Nielsen Holdings N.V.'s fiscal third-quarter earnings rose by nearly 30% -- b ...
- Cable Customers Get Live Streaming Of NBA Local Games
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Live streaming of local games is coming to the NBA -- fr ...
- NBC Tops All Broadcast Networks
MediaDailyNews, Wayne Friedman - Wednesday, October 23, 2013
Four weeks into the new TV season and NBC still is ...