- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- Who Needs Game? Super Bowl Spots Soar Online
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Going into Sunday's Super Bowl game, three commercials are showing late-week improv ...
- Olympics Viewers Older, But Audience Grows Smaller
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Broadcast license fees aren't the only thing that has risen over t ...
- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- Viacom Registers Modest Growth, Media Networks Up 6%
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus ...
- TWC Profits See 5% Uptick, But Loses Significant Video Customers
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
In the midst of fending off a takeover bid, Time Warner Cab ...
- What The Big Game's Big Data Means For Advertising Analytics
TV Watch, Wayne Friedman - Friday, January 31, 2014
A glut of Super Bowl related-advertising analysis and research is available f ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- TV Guide, CBSi Cross-Promote To Build Audience
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
TV Guide Magazine and CBS Interactive properties will be promoting each other ...
- TiVo Buys Digitalsmiths, Expands Clients, Cloud-Based Services
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Looking to boost its new cloud-based service for TV providers, TiVo h ...
- Big Data Is Needed For Program Development As Well As Marketing
TV Watch, Wayne Friedman - Thursday, January 30, 2014
We all know what big data can do for TV marketers, specifical ...
- NBC Broadcast Revs Rocket In Q4, Co. Holds Steady At $24B For 2013
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Comcast's NBCUniversal tallied strong ad revenue in the fourth quarter of 201 ...
- VOD, SVOD Services Battle For Viewer Satisfaction
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Both advertising-supported video-on-demand (VOD) services and subscription video-on-demand service can claim so ...
- Local TV Soars, Late-Night TV Lures 24 Million
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Local TV news programs got some rare good news: Higher viewership ...
- Multiple Apps: Confusing, Or Just Good Revenue News For Stations?
TV Watch, Wayne Friedman - Wednesday, January 29, 2014
Have some stations and networks gone app-crazy? Not really, said Emily Bar ...
- DirecTV, Dish Team For Political Ad Sales
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertisi ...
- Super Bowl Has Great Ads, But Most Watch For The Game
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Many Super Bowl research studies talk up all the interest in ...
- Sundance Rebrands Name To Boost Original Content
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Altering its brand name so its graphic look reflects more TV-style programmin ...
- Not Dancing With The One Who Brung You: Mulling Seismic Shifts In TV Distribution
TV Watch, Wayne Friedman - Tuesday, January 28, 2014
All TV/media companies take one step to the left. What's all th ...
- ABC National TV Taps OConnell As President, Heads O&O Ad Sales
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
Debra OConnell is the new president of ABC National Television Ad Sale ...
- Super Bowl Scores More Affluent Viewers
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
The Super Bowl keeps pulling in more affluent TV viewers -- mo ...
- Morales Named President, MundoFox
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
Ibra Morales is the new president of MundoFox. MundoFox, which launched ...
- For Sochi Olympics, Advertiser Worries Are The Usual -- And Then Some
TV Watch, Wayne Friedman - Monday, January 27, 2014
Every two years, TV advertisers still get hyped about the broad rea ...
- Liberty Pushes Charter Takeover Of TWC, Citing Greater Scale
MediaDailyNews, Wayne Friedman - Thursday, January 23, 2014
Liberty Media Corp. -- a major instigator in Charter Communications' takeover attem ...
- Global Pay TV Expected To Hit $1.1B In 2019
MediaDailyNews, Wayne Friedman - Thursday, January 23, 2014
Global pay TV subscribers will grow 20% over the next five yea ...
- TV Tops Second Screen For Viewers' Attention
MediaDailyNews, Wayne Friedman - Thursday, January 23, 2014
Most TV viewers are not fully focused on the second screen wh ...
- In Another Type Of Rerun, TV Keeps Returning To Its Past
TV Watch, Wayne Friedman - Friday, January 24, 2014
TV's looking for some new money through the old ways of doi ...
- Viacom Creates Integrated Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Niels Schuurmans will head up a new Viacom unit, Viacom Velocity Creati ...
- Global Ad Spend Records Upticks For Most Of 2013
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Global advertising spending continues to cautiously grow -- now estimated to ...
- Xfinity-Branded WiFi Spots Free During Winter Olympics
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Using the promotional lure of NBC's Sochi Winter Olympics, Comcast is offeri ...