- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Sizable TV Deletions Occur, Despite Frequent Recordings
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
Some 28% of recorded TV shows are never watched, with around 3 ...
- Fox Entertainment Chair Reilly Is Out
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Two tough seasons at Fox have pushed it to make one maj ...
- Cross-Media Campaigns Register Slight Uptick Over Indie Efforts
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
Integrated cross-media campaigns may be good for the future -- but rece ...
- Hulu, Netflix Seen As Good Value, Trad TV Stats Dip
MediaDailyNews, Wayne Friedman - Thursday, May 29, 2014
The value of TV is declining in some areas. For example, t ...
- Will The End Of Pilot Season Also Mean The Demise Of Upfront Ad Selling?
TV Watch, Wayne Friedman - Friday, May 30, 2014
Years from now, with perhaps a diminished TV pilot season, might t ...
- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- TV Cord-Cutters Have No Regrets
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
A majority of "cord-cutters" are clearly happier -- largely due to le ...
- Nielsen To Expand Local TV Market Samples
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
More major Nielsen TV markets will see their respective sample sizes gr ...
- Yahoo's YouTube Competitor Should Draw Cheers From Marketers
TV Watch, Wayne Friedman - Thursday, May 29, 2014
With deal-making in the traditional TV upfront market set to start, o ...
- ESPN's Bodenheimer Exits Cabler
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2014
Another senior Disney-ABC Television executive is departing the company: ESPN Executive Chairm ...
- Prime Time Shows Dips For Holiday
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2014
Some of broadcast TV's now perennial summer reality shows got off ...
- More TV Discovery At The Point Of Impact: Program Promos
TV Watch, Wayne Friedman - Wednesday, May 28, 2014
Watch a commercial for a show -- and then click on th ...
- 'SNF' Scores For Key NBC Demo
MediaDailyNews, Wayne Friedman - Friday, May 23, 2014
For the third year in a row, NBC's "Sunday Night Football" w ...
- TiVo's Earnings, Subscriber Levels Rise
MediaDailyNews, Wayne Friedman - Friday, May 23, 2014
Against a growing number of time-shifting TV competitors, TiVo has made so ...
- Summertime For TV Networks: No Rest For Programmers -- Or Ad Execs
TV Watch, Wayne Friedman - Tuesday, May 27, 2014
Summertime for TV networks is here -- and apparently there is ev ...
- Soft Pedal: How Brands Are Helping Pro Cycling Win Its Own Race
MediaPost Weekend, Wayne Friedman - Saturday, May 24, 2014
PASADENA, Calif. -- Amid the mainly cycling-related booths surrounding the perimeter ...
- TV Everywhere Has Visibility Issues, But Can Up TV Viewing
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2014
TV Everywhere has made gains with viewers, yet still suffers from ...
- 'Idol,' 'Survivor' End Seasons, Ratings Dip
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2014
On the next-to-last day of the broadcast TV season, some big ...
- Should ESPN Be Priced Like A Premium Cable Channel?
TV Watch, Wayne Friedman - Friday, May 23, 2014
Should cable operators make ESPN and other sports channels premium channels li ...
- Worldwide Pay TV Hits $221B In 2013
MediaDailyNews, Wayne Friedman - Wednesday, May 21, 2014
The worldwide pay TV market continues to enjoy significant revenue, but futu ...
- 'Voice,' 'Dancing' Head Season On Downbeat
MediaDailyNews, Wayne Friedman - Wednesday, May 21, 2014
Two broadcast networks can only hope their big reality TV programming seas ...
- Mini Marketing: About being feisty, family.. and motoring
Show Daily, Wayne Friedman - Thursday, May 22, 2014
Non-traditional, off-beat campaigns have been the mark of BMW’s Mini’s marketing effor ...
- Getting To A Second Date With A TV Show
TV Watch, Wayne Friedman - Thursday, May 22, 2014
Match.com has a campaign now touting the "most second dates.'" If y ...
- FCC: Cable Prices Continue To Climb, Even In Competitive Areas
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2014
A recent Federal Communications Commission study says the average expanded basic ...
- NBC Is No. 1 In Prime Time, First Time In A Decade
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2014
With three nights left in the 2013-2014 broadcast year, NBC will w ...
- Mobile: More than just user data driving brands
Show Daily, Wayne Friedman - Wednesday, May 21, 2014
Sounds simple: You need to understand your brand, as well as givi ...
- Media Planning For An 87-Year-Old Man, Awake Or Asleep
TV Watch, Wayne Friedman - Wednesday, May 21, 2014
My father doesn't have a DVR, though he has a big- scre ...
- Nielsen Twitter TV Ratings Releases Demo Data
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
Looking to give more weight to its Nielsen Twitter TV Ratings servic ...
- TV Audience Only Partially Attentive To Ads
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
An explosion of marketers' messaging from TV, radio and online platforms doesn ...