- Global TV Ad Spend Rises, Despite National Differences
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Global TV advertising spending will slightly improve this year versus a ye ...
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Growing TV-media measurement company Rentrak continues to add millions of TV set-t ...
- Advertisers Looking For Riskier TV Concepts: Will Viewers Watch?
TV Watch, Wayne Friedman - Monday, August 25, 2014
Sex in a box -- as a TV show? Okay, first questio ...
- Lexus Airs Skippable TV Ads On Purpose
MediaDailyNews, Wayne Friedman - Thursday, August 21, 2014
Taking a page from the online advertising options playbook, Lexus recently r ...
- Big Media M&A Deals Hit $74B
MediaDailyNews, Wayne Friedman - Thursday, August 21, 2014
Mega-merger announced deals spiked the overall media merger and acquisition market ...
- Cable Operators Lure Millennials To Monetize The Future
TV Watch, Wayne Friedman - Friday, August 22, 2014
Cable operators and other pay TV providers are continually worried about cord-cutti ...
- TV Still Dominates World Media Use
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2014
Worldwide, TV viewing remains the single biggest media activity. On average, 2. ...
- ABC, NBC Top Summer TV Broadcasters
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2014
Twelve weeks into the summer season, ABC and NBC are tied f ...
- A TV Esprit De Corps: Watching More Video, Ads While Rooting For Your Favorite NFL Team Live
TV Watch, Wayne Friedman - Thursday, August 21, 2014
Some big time sports entertainment venues would like you to be jettison ...
- Black Arrow Tech Controls Household Ad Time Cross-Platform
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2014
TV advertising system manager/provider BlackArrow has added an update to its Advan ...
- Broadcast Network Ratings Forecast To Erode, CBS Performance Crucial
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2014
Broadcast network TV ratings erosion could worsen next year, according to o ...
- Everyone Pays The NFL -- Even The Biggest Musical Stars?
TV Watch, Wayne Friedman - Wednesday, August 20, 2014
In a fractionalizing media world, those with sustaining leverage, might now realiz ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- NBC Puts Muscle Behind 'Blacklist' Promos
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
NBC is putting a lot of marketing resources -- and money ...
- MTV's "VMAs" Are Nearly Here: Will Parents Be Shocked? Will TV Marketers?
TV Watch, Wayne Friedman - Tuesday, August 19, 2014
Seems like a broken record now: MTV's "Video Music Awards" are near ...
- Icahn Buys 6.6% Of Gannett
MediaDailyNews, Wayne Friedman - Friday, August 15, 2014
Gannett's stock shot up 5% after Thursday's trading on news that activi ...
- Cable Cos. Up Broadband, Internet Subscribers
MediaDailyNews, Wayne Friedman - Friday, August 15, 2014
Traditional cable operators that have steadily expanded their new media/digital business ha ...
- Canceling Social Media, Trolls: Don't Step Into The Ring
TV Watch, Wayne Friedman - Friday, August 15, 2014
In the recent past, editors might pick select point of views fr ...
- TV Markets Report Big Differences In Live Vs. Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
Local TV markets can vary greatly when it comes to their sha ...
- Ad Viewing Grows On Trad TV Digital Platforms With Longer Content
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
Digital television/video programmers and platforms continue to look to mirror the tradition ...
- Earley Named COO, Fox TV Group
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
New 21st Century Fox business unit Fox Television Group has made so ...
- Blurring The TV Picture For Consumers -- To Give MORE Benefits?
TV Watch, Wayne Friedman - Friday, August 15, 2014
A TV consumer marketing strategy that blurs some lines? Might be ...
- Cable Networks Register Sharp Declines
MediaDailyNews, Wayne Friedman - Wednesday, August 13, 2014
Top cable networks' ratings continued their decline, which started at the e ...
- TV Viewers Grouse As 'Spoiling' Grows
MediaDailyNews, Wayne Friedman - Wednesday, August 13, 2014
New research shows that the number of people hit with "spoiler" ...
- Station Groups Want Blackout Rules To Stay -- For Live Programming To Thrive
TV Watch, Wayne Friedman - Thursday, August 14, 2014
Whatever leverage broadcasters have with sports programming could be lost if t ...
- TV Groups Endure Stock Declines
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
A number of TV station groups witnessed sharp declines in their sto ...
- Millennials Less Enthused About Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, August 12, 2014
Millennials are still buying into pay TV -- but not surprisingly, the ...
- Scatter Market Nears, But What About Revenues?
TV Watch, Wayne Friedman - Wednesday, August 13, 2014
TV business axioms are made to be broken. One such axiom: ...
- OTT Competition Fuels TV Market
MediaDailyNews, Wayne Friedman - Monday, August 11, 2014
While traditional TV networks don't seem to be moving quickly to higher-quali ...
- CBS Wins Sunday With Improved PGA Ratings
MediaDailyNews, Wayne Friedman - Monday, August 11, 2014
CBS' PGA Golf Championship -- spilling over for two hours in t ...