- Consumers Prefer Digital Standalone TV, But Most Wouldn't Cord Cut
MediaDailyNews, Wayne Friedman - Friday, January 30, 2015
Although consumers are interested in the new proposed stand-alone TV services, o ...
- No Surprises: Super Bowl Ads Revealed On YouTube, Social Media
MediaDailyNews, Wayne Friedman - Friday, January 30, 2015
Although some research suggests that TV marketers held back on revealing the ...
- Super Bowl Ads Sell Out At $4.5M Per Spot
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
In a difficult TV marketplace, NBC says it is now sold o ...
- TWC Records Lower Revs, Subscribers
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Still waiting for closure with its merger with Comcast, Time Warner Cab ...
- Viacom's Ad Revs Dip 6%, Overall Revs Up 5%
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertisi ...
- Nickelodeon To Offer Digital Video Service
MediaDailyNews, Wayne Friedman - Thursday, January 29, 2015
Another stand-alone digital video service will be launched by a traditional ...
- Fast-Forwarding To Get To The Ads? Only After A Certain Game
TV Watch, Wayne Friedman - Friday, January 30, 2015
Finally, a pay TV provider who gets it. Dish Network is offeri ...
- Cable Nets Add Ad Inventory, Broadcast Trims Back
MediaDailyNews, Wayne Friedman - Wednesday, January 28, 2015
Against the backdrop of weaker fourth-quarter TV advertising spending and viewership, ...
- Meredith's TV Stations Air 60% Ad Rev Rise
MediaDailyNews, Wayne Friedman - Wednesday, January 28, 2015
Benefiting from TV station acquisitions, Meredith's new group of 17 TV statio ...
- Super Bowl Ads: Still Looking For The Edge, On Purpose
TV Watch, Wayne Friedman - Thursday, January 29, 2015
Thank social media for providing potential Super Bowl advertisers with preliminary audien ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- WWE Digital TV Pays Off
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
One traditional TV-centric brand is seemingly making a nice extension into ...
- TV News Like Social Media News: Here Today, Gone Tomorrow
TV Watch, Wayne Friedman - Wednesday, January 28, 2015
Consider SnapChat's new Discover service, which features 11 media partners, including Nation ...
- Ad-Supported TV Tops Online Video
MediaDailyNews, Wayne Friedman - Monday, January 26, 2015
Recent research shows that traditional TV still dominates overall video media ...
- Fox Networks Taps Lefkowitz As EVP, Ad Sales
MediaDailyNews, Wayne Friedman - Monday, January 26, 2015
Longtime senior advertising executive for the Fox cable network Bruce Lefkowitz h ...
- When Do We Need To Revise The 'Up' Part Of The Word Upfront?
TV Watch, Wayne Friedman - Tuesday, January 27, 2015
Too early to starting talking upfront? In the next few weeks, y ...
- Linear TV Boosted By Online Viewing
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
New research says a little less than half of TV's core viewe ...
- AT&T Buy Of DirecTV Makes U-verse Profitable
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
Nearing a completed acquisition of its proposed $48.5 billion deal for DirecT ...
- Quality TV Shows Everywhere, But What About Off-Network Comedies?
TV Watch, Wayne Friedman - Monday, January 26, 2015
With all the talk about an explosion of TV shows, there ...
- 'Empire' Is Rising On Fox
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
Fox's rising "Empire" drama boosted the network's already strong Wednesday results ...
- Analytic Partners, Keller Fay, Converseon Team To Integrate Social, WOM
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Looking to cement an effort around the integration of online social med ...
- Sports TV Comprises Most Cable Costs
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Sports cable channels are expected to continue to weigh down the bu ...
- Clarification: Q4 Revenue Estimates
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
In the story "Digital Up, TV Dips in Q4 Media Spend" (Med ...
- Super Bowl 2015: Deflating Footballs, Maybe Pumped-Up Viewership
TV Watch, Wayne Friedman - Friday, January 23, 2015
Deflating interest in the Super Bowl? Don't count on it. ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...
- Local TV Syndies Beat Cable Syndication
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
Cable television has made gains on broadcast in many business metrics ...
- Local TV Benefits From Targeting Mobile Users
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
Local TV broadcasters should put more focus on those viewers/consumers who g ...
- Searching For Commercial Skipping: Look Fast, It's Disappearing
TV Watch, Wayne Friedman - Thursday, January 22, 2015
CBS and Walt Disney decided to go the negotiation route to g ...
- Buzzr TV Joins TV Diginet Race
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2015
Key over-the-air TV real estate has received heightened attention over the pa ...
- NBC Offers Free Super Bowl-Themed TV Everywhere Trial
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2015
NBCUniversal will look to promote its TV Everywhere efforts with an 11-ho ...