• Farewell From The Email Diva
    I am taking a sabbatical from the Email Insider for a while, ...
  • Presenting Your Email Results
    If you are like most email marketers, it's all you can do ...
  • Unsub Rates on the Rise
    Dear Email Diva: I'm compiling an overview of the common email metrics, ...
  • List Generation Via Fishbowl
    Dear Email Diva: I just read your post about sending email to ...
  • Post-Trade-Show Email
    Dear Email Diva: Is it ever acceptable to send a B2B email ...
  • More On Holiday Email Strategy
    In last week's article, the Email Diva stressed the importance of defining ...
  • Holiday Email Strategy
    If you're like the Email Diva, the last thing you want to ...
  • Subject Line Dilemma
    Dear Email Diva: I need a catchy subject line, something to make ...
  • The New Reality Of Email Inbox(es)
    Consumers are being deluged by email -- personal, commercial and business -- ...
  • ABCs of Email Rendering
    A reader wanted to know a basic definition of "image supression, optimizing ...
  • Marketing Via Transactional Messages
    Dear Email Diva: I have an e-commerce client who is doing a ...
  • Whose Email Is It, Anyway?
    The FTC-updated Sender definition is good for email recipients and good for ...
  • Why I'm Not Blogging From the Email Insider Summit
    At any time during the presentations, at least half of the crowd ...
  • Click Maps: The Key to Email Treasure
    Dear Email Diva: I would be interested to know if there is ...
  • Email On Mobile Devices
    There was a lively discussion among the Inbox Insiders recently that provides ...
  • Stop It, You're Killing Me
    The Email Diva is beginning to feel that her days are numbered. ...
  • One Million Opt-Ins?
    Dear E-mail Diva: We recently used an email marketing company that said ...
  • Email History, Viral Idea, Project Management Tool
    Dear Email Diva: I was wondering if you knew when the first ...
  • Engaging Content Vs. Hard Sell
    Dear Email Diva: I've been trying to persuade management (and Marketing!) to ...
  • Email On A Budget
    Dear Email Diva: I am a communications manager who does it all ...
  • Why Won't You Get On My Mailing List?
    Dear Email Diva: Working in the health-care industry can make it difficult ...
  • List-Building Hall Of Shame
    Dear Email Diva: I am looking for any research that shows the ...
  • CAN You SPAM?
    Dear Email Diva: I understand the provisions of the CAN-SPAM Act, but ...
  • Lessons Learned From The Writers' Strike
    There is an important lesson for email marketers to learn from television. ...
  • Why Don't You Know Me?
    Dear Email Diva: I just received an email from my credit card ...
  • Leverage Your Unsubscribes
    A recent In-Box Insiders discussion was whether a click on the unsubscribe ...
  • Customer Service: The New Black
    Many of the valuable sessions at the Email Evolution Conference cited integration ...
  • Competitive Analysis, Evaluating ESPs
    Dear Email Diva:I've been asked to research some e-mail marketing packages for ...
  • How To Do It Right
    How can a company that's doing almost everything right still improve its ...
  • Profile-Update Incentives
    Dear Email Diva: Even if a company is offering something in return ...