- E-mail Resolutions
Email Insider, daniel.c , Melinda Krueger - Tuesday, December 27, 2005
Ah, the New Year--a time for reflection and resolution. It's a go ...
- You Don't Know Me
Email Insider, daniel.c , Melinda Krueger - Tuesday, December 20, 2005
Against all good sense, I'm entering the holiday-vs-Christmas, politically correct terminology fra ...
- Test Big, Test Often
Email Insider, daniel.c , Melinda Krueger - Tuesday, December 13, 2005
"If you're not falling," we told our kids when they were beginni ...
- When E-mail Is Ill-Advised
Email Insider, daniel.c , Melinda Krueger - Tuesday, December 6, 2005
Sometimes I give advice you wouldn't expect from an e-mail marketing consultan ...
- Bet On The Customer
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 29, 2005
I recently made a "bar bet" with a client. My goal w ...
- True Customer Dialogue
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 22, 2005
Every e-mail program I've worked on was founded on a desire ...
- RSS: TiVo For E-mail
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 15, 2005
Just as advertisers can't afford to ignore the impact of digital vid ...
- Copywriting--The Red-Headed Stepchild in Your E-mail Budget
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 8, 2005
E-mail is for readers. That's why I'm always amazed that developing gre ...
- Long Vs. Short
Email Insider, daniel.c , Melinda Krueger - Tuesday, November 1, 2005
"Nobody reads that stuff. We need to cut out some of th ...
- Develop E-mail Your Customers Want to Read
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 25, 2005
What content should you include in your e-mails? There are ways ...
- It's Better When You Plan
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 18, 2005
If you don't know where you're going, any road will take y ...
- Improving The E-mail User Experience
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 11, 2005
URUE. You are the User Experience. At the recent Word of Mou ...
- Battling List Attrition
Email Insider, daniel.c , Melinda Krueger - Tuesday, October 4, 2005
I've always thought of a customer list as a leaky bucket. Whi ...
- Anatomy of an E-mail Report
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 27, 2005
Is your institutional memory fading? If you're like many busy e-mail marketer ...
- Don't Cut Off Active Opt-Ins
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 20, 2005
Are you sending e-mail to everyone who has requested it? Of cour ...
- What I've Learned About Links, Part II
Email Insider, daniel.c , Melinda Krueger - Tuesday, September 13, 2005
Previously, I wrote about the mechanics of links. This column continues th ...
- What I've Learned About Links
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 30, 2005
The goal of most e-mails is to get readers to click ...
- Segmentation Strategy
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 23, 2005
If Rainman were a typical e-mail marketer, he would be heard mutterin ...
- The New Unsubscribe Rate
Email Insider, daniel.c , Melinda Krueger - Tuesday, August 16, 2005
If you're like most e-mail marketers, you think of your unsubscribe ra ...
