WILL KASSOY
Will Kassoy is Chief Executive Officer of AdColony, bringing over 20 years of entertainment and brand management experience to his position. Previously, Kassoy served over 13 years at Activision Blizzard in a variety of strategic and operational leadership roles.
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Marketing: Entertainment
Mobile: The New Driver Of Reach To The Mass Market Jan. 31, 2013, 8:26 a.m. -
Marketing: Entertainment
How NOT To Fail At Mobile Video: 5 Tips Dec. 5, 2012, 2:48 p.m. -
Marketing: Entertainment
Engaging The Multi-tasker: 3 Ways People Consume Entertainment Oct. 25, 2012, 6:39 a.m. -
Marketing: Entertainment
Lessons From The Top 10 Sept. 27, 2012, 7:29 a.m. -
Marketing: Entertainment
Go Big, Go Cross-Screen Or Go Home Aug. 23, 2012, 6:39 a.m. -
Marketing: Entertainment
Trailer Traffic: The Holy Grail Of Digital Entertainment Marketing July 26, 2012, noon -
Video Insider
Don't Short-Sell App Engagement -- Or Video Dec. 8, 2011, 4:21 p.m.
