Lara Mehanna
Member since November 2016Contact Lara- VP Sales Strategy & Development Viant
- New York New York
- 10001 USA
Articles by Lara All articles by Lara
- Solving The Cross-Device Dilemma in
Real-Time Daily on
11/23/2016
While cross-device technology enables marketers to link devices across screens, establishing attribution and maintaining a high level of accuracy with extensive reach can be difficult. Probabilistic models typically sacrifice accuracy for reach-and vice-versa, depending upon the marketer's needs. The missing piece of the puzzle that is the cross-device dilemma is, and always will be, identity management. Have either probabilistic or deterministic targeting methods succeeded in solving the challenges presented by targeting anonymous users based on data provided through cookies? Absolutely not.
- 5 Tips For Mobile Advertising Success in
Online Media Daily on
01/31/2012
According to the GSMA,the global mobile industry trade group, the number of mobile-connected devices will double from 6 billion in 2011 to 12 billion by 2020. Are you ready to take full advantage of this digital juggernaut?
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