- Can Mobile Apps Provide the Adherence Focus Pharma Needs? Apple Thinks So
Marketing: Health, Geoff McCleary - Friday, April 8, 2016
One of the biggest challenge pharma marketers face is how to impro ...
- Pharma's Guide To Being 'Smart' About The Apple Watch
Marketing: Health, Geoff McCleary - Friday, May 8, 2015
While the Apple Watch still rolls out to the initial pre-order customer ...
- Will You Be A Master In The Coming App-Renaissance?
Marketing: Health, Geoff McCleary - Friday, November 14, 2014
Webster's defines a renaissance as "a situation or period of time wh ...
- Wearables 2.0 Give 'Target Heart-Rate' New Meaning
Mobile Marketing Daily, Geoff McCleary - Monday, April 7, 2014
This new generation of wearable devices goes far beyond how many ste ...
- Mobile Health Is A Team Sport; Do You Know Who Is Calling The Plays?
Marketing: Health, Geoff McCleary - Friday, November 8, 2013
With high mobile health usage across channels, similar usage patterns to patien ...
- Examining Your Options For Building Mobile Sites For Patients And HCPs
Marketing: Health, Geoff McCleary - Friday, June 14, 2013
We know that patients and healthcare professionals are using mobile devices f ...
- Converting Your Brand To A Mobile+ Brand
Marketing: Health, Geoff McCleary - Friday, January 11, 2013
We have passed a significant turning point in patient and physician u ...
- IBooks: A Powerful Presentation Tool
Marketing Daily, Geoff McCleary - Friday, February 17, 2012
This new digital publishing innovation -- which has been described as "t ...